Annadiva Company Research Report
Company Overview
- Name: Annadiva
- Mission: To provide luxurious lingerie and swimwear for women with larger cup sizes.
- Founded: Online since 2012
- Founder: Mariëlle van der Loo
- Key People: Not explicitly mentioned
- Headquarters: 's-Hertogenbosch, Netherlands
- Number of Employees: Approximately 60
- Revenue: No information is available
- Known For: Annadiva is known for being the largest provider of luxury lingerie in the Netherlands and Belgium. They have excelled with a business model focused on quick, specialized, and personal service.
Products
Lingerie
- Brands Offered: PrimaDonna Lingerie, Freya, Marie Jo Lingerie, and Annadiva's in-house brand.
- Description: Annadiva offers a wide range of lingerie including pre-formed bras, underwire bras, strapless bras, and balcony bras catering to cup sizes A to K.
- Key Features: Products are known for their luxury quality and inclusivity for women with larger cup sizes.
Swimwear
- Product Range: Extensive range from high waist bikinis to bandeau and halter bikinis, as well as swimsuits designed for larger cup sizes.
- Annadiva Swim: Exclusive collection available both online and in physical stores with a focus on luxury and style.
Other Offerings
- Shapewear, Sport Bras, Hosiery, and Nightwear: Comprehensive selections meant to cater to various needs and preferences.
Recent Developments
- Product Launches:
- Annadiva Swim 2025 Collection: The latest swimwear collection featuring new styles released in multiple phases (First Drop, Second Drop, Third Drop).
- New Brand Introduction: Introduction of "Miraclesuit" to Annadiva's product offerings, known for its stylish and unique designs.
- Awards and Recognition: Annadiva has been a recipient of several awards over the years, including the FD Gazellen Award in various years and the 2021 Shopping Award in the Lingerie & Undermode category.
- Sustainability Initiatives:
- Annadiva emphasizes sustainability by offering collections made largely from high-quality recycled nylon.
- They hold an annual campaign for recycling old bras which are donated to "Boezemvriendinnen."
- Partnerships and Collaborations: Annadiva engages with influencers, stylists, and bloggers to expand its reach and maintain a vibrant brand image.
- Expansion Plans: Annadiva aims to grow internationally with aspirations for their brand to be globally accessible through their retail partners as well as expanding proprietary sales channels.
- Physical Store Locations:
- Annadiva operates three physical stores located in Amsterdam, 's-Hertogenbosch, and Nijmegen.
Sustainability Commitments
- Recycled Materials: Swimwear collections feature 79% recycled nylon components.
- Responsible Production: Committed to minimizing wastage and improving textile reuse and recycling.
Customer Engagement and Services
- Customer Feedback: Actively incorporates customer feedback and needs in the production design for effective and targeted product development.
- Size and Fit Guidance: Offers detailed fitting advice online and in stores to ensure optimal product satisfaction.
This report presents a comprehensive view of Annadiva's current market position, product offering, sustainability commitment, and other strategic initiatives. While detailed financial figures were unavailable, the operational and strategic insights provide a robust understanding of the company's direction and focus.
