Market Research Report: Annie International, Inc.

Company Overview

• Name: Annie International, Inc.

• Mission: To help customers look and feel their best by providing high-quality products that enhance natural beauty and promote healthy hair. The company focuses on the unique needs of African-American and multiethnic hair, creating inclusive products for all hair types and styles.

• Founded: 1995

• Founder: No information is available.

• Key People: No information is available.

• Headquarters: 500 Church Road, North Wales, PA 19454, USA

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Annie International is known as the world's #1 multicultural hair and beauty brand, supplying textured hair care products to African-American and multiethnic communities globally. Their offerings range from hair brushes and styling tools to fashion accessories and beauty supplies.

Products

Annie International offers a wide range of products that cater to hair, beauty, and fashion needs. Below is a detailed overview of their product offerings:

Hair Products

1. Annie Ergo Detangling Brush 9 Row

• Description: A premium quality detangling brush with 9 rows of flexible nylon bristles and an ergonomic handle.

• Features: Easy detangling, ergonomic design, premium quality.

2. Ms. Remi Sapphire Wrap Scarf

• Description: Silky, stretchy, and vibrant scarves available in multiple colors.

• Features: 60 inches long, silky stretch, fits most, available in various colors.

3. Annie Supreme Club Brush Hard Boar Bristles

• Description: Designed for precise brushing with soft boar bristles.

• Features: Reduces frizz, ergonomic grip, suitable for fine, wavy, and curly hair.

4. Hot & Hotter Pencil Ceramic Tourmaline Flat Iron

• Description: Features thinnest & longest plates for short hair & edge styling.

• Features: 450°F max heat, dual voltage, ceramic tourmaline ionic technology.

5. PrimeX Cordless Lithium Outlining Barber Trimmer

• Description: A high-performance trimmer with a robust carbon stainless steel blade.

• Features: High speed motor, 4-hour runtime, USB quick charge, dual voltage capability.

Beauty and Fashion

1. Luxury Nail and Beauty Care

• Description: Everyday nail care tools and high-quality cosmetic supplies.

• Features: Trendy options for nails, makeup, brushes, and lashes.

2. Silky Designer Scarves

• Description: Designed by Snoop Dogg and Shante, combining style with functionality.

• Features: Various patterns and sizes, ideal for all-day wear.

3. Hair Accessories for Kids

• Description: Includes a variety of beads, ponytailers, and barrettes.

• Features: Over 300 varieties, playful designs.

4. Ms. Remi Protection and Styling Products

• Description: Products focused on providing stylish hair protection for textured hair.

• Features: Various materials and styles, suited for all occasions.

Recent Developments

• New Products Launched:

• Mr. Durag Silky Spandex Crown Turban: A high-quality crown turban with fashionable appeal.

• Broadus Collection Scarf by Shante & Snoop Dogg: Features silky smooth designer scarves.

• New Features in Existing Products:

• PrimeX Ceramic Beard & Hair Straightener: Added features include multiple heat settings and burn-free teeth for a sleek finish.

• Hot & Hotter Product Line: Expansion of styling tools with new designs and technological enhancements.

• Partnerships:

• Launched the Broadus Collection inspired by the Broadus family and their support for the Lupus community, featuring headwraps and scarves.

Conclusion

Annie International, Inc. is a well-known brand in the multicultural hair and beauty industry, offering an extensive range of products designed to meet the diverse needs of African-American and multiethnic communities around the world. Their continuous product development and innovative partnerships reflect a strong commitment to enhancing natural beauty through quality, inclusive products.