Company and Competitor Profiling
Company Profiling
Company Name: Another Tomorrow
Industry: Sustainable Fashion
Website: [Another Tomorrow](https://anothertomorrow.co)
Overview
Another Tomorrow is a pioneering B-Corp certified fashion brand dedicated to sustainable luxury design. The company focuses on responsibly grown and ethically manufactured materials, promoting a circular economy model rooted in human, animal, and environmental welfare. Their innovative approach includes community engagement, transparency, and organic scarcity to reshape the relationship between fashion and sustainability.
Key Offerings
- Product Lines: Includes a variety of dresses, skirts, and tops available through their [online store](https://anothertomorrow.co/collections/shop-all).
- Shipping and Returns: Offers complimentary shipping and returns within the U.S., with flat-rate international shipping and duties paid for global customers.
Ethical Practices and Sustainability
- Manufacturing: Garments are produced in Italy and Portugal, focusing on short supply chains and maintaining relationships with their mills.
- Transparency and Materials: Another Tomorrow employs advanced technology to provide detailed garment sourcing and usage information, adhering to stringent standards in material sourcing by using only the finest sustainable options.
Leadership
- Vanessa Barboni Hallik
- Role: Founder & CEO
- Background: Leveraging experience in emerging markets finance, Vanessa founded Another Tomorrow in January 2018, advocating for a sustainable future. She is an active participant in sustainable fashion dialogues, such as the Global Fashion Summit in Copenhagen.
Social Media and Public Presence
- Instagram: [Another Tomorrow](https://www.instagram.com/anothertomorrow/?hl=en)
- Highlights its mission of reinventing luxury with a focus on sustainable practices and circular fashion.
- LinkedIn: [Another Tomorrow](https://www.linkedin.com/company/anothertomorrow)
- A platform for connecting with professionals and sharing insights into the company's sustainability initiatives and strategic goals.
Contact Information
- Email: hello@anothertomorrow.co for customer service and general inquiries.
- Concierge Services: VIP Client Advisors offer personalized assistance, accessible through the contact email.
This profile provides a comprehensive overview of Another Tomorrow's operations, ethical commitments, and leadership, ensuring a well-prepared approach for potential business engagements.
Competitor Profiling
Competitive Landscape
Another Tomorrow competes in the luxury fashion sector, where sustainability is increasingly significant. Notable competitors include:
- Tom Ford: A major design house offering luxury fashion, accessories, and cosmetics, with a significant market influence due to its acquisition by The Estée Lauder Companies in 2023 and strategic collaborations.
- Halston: An iconic American luxury brand specializing in minimalist designs, known for eveningwear and ready-to-wear collections, currently owned by Titan Industries.
- Marc Jacobs: Under LVMH, renowned for innovative fashion and extensive product lines, the brand focuses on both high fashion and lifestyle, known for its creativity and contemporary trends.
- Badgley Mischka: An American label famous for bridal and eveningwear that mixes 1940s Hollywood glamour with modern simplicity, under the ownership of Titan Industries.
- Altuzarra: Founded by Joseph Altuzarra in 2008, this brand is recognized for sophisticated ready-to-wear and accessories that reflect cultural inspirations and timeless quality.
Strategic Positioning
Another Tomorrow differentiates itself through its commitment to sustainable fashion, setting it apart in a luxury market increasingly prioritizing environmental ethics. The brand aligns with consumer trends emphasizing ethical production and transparency, while its competitors continue to innovate across ready-to-wear, bridal, and luxury products.
Market Opportunities
To enhance its competitive standing, Another Tomorrow can capitalize on:
- Strengthening its online presence and customer engagement through digital platforms.
- Collaborating with other sustainable brands or influencers to broaden market reach.
- Exploring additional product lines or markets aligned with sustainable and ethical consumer values.