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Ansa

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Company Research Report: Ansa



Company Overview



  • Name: Ansa

  • Mission: [No information is available]

  • Founded: Ansa is a Series A startup; specific founding date not provided. It is mentioned that Ansa was founded by Adyen and Affirm alums.

  • Founders:

  • Sophia Goldberg: CEO & Co-Founder. Previously managed enterprise accounts and built products at Adyen and authored the best-selling "The Field Guide to Global Payments".

  • JT Cho: CTO & Co-Founder. Previously shipped products on engineering teams at Affirm, Google, and Impira.

  • Headquarters: [No information is available]

  • Number of Employees: [No information is available]

  • Revenue: [No information is available]

  • Business Focus: Known for helping brands create virtual wallets for customers. Ansa provides a stored value platform that helps businesses increase retention, lower payment costs, and manage incentives.


Products



Ansa's Stored Value Wallet Solution


  • Description: A whitelabel solution allowing businesses to integrate a stored value wallet into their systems.

  • Key Features:

  • Accept payments through branded wallets using flexible APIs and SDKs.

  • Incentive Engine to manage promotions and connect to existing loyalty programs.

  • Merchant portal for actionable insights on revenue, transaction frequency, and incentives.

  • Financial reporting tools for easy reconciliation and accounting management.


Solutions for Specific Business Models


  • Coffee & QSRs: Enhances customer order frequency by offering solutions tailored for quick-service restaurants.

  • Platforms & Marketplaces: Facilitates increased engagement and transactions specifically for these environments.

  • Ansa Anywhere: Recently launched allowing tap-to-pay using branded digital wallets through Apple Pay and Google Pay.


Key Integrations


  • PSPs (Payment Service Providers): Allows wallet reload payments through existing payment partners.

  • Loyalty Programs: Rewards activities with points from existing systems.

  • Accounting Platforms (Beta): Supports reconciliation with ERP systems.

  • Marketing Platforms (Beta): Enables marketing campaigns through automation tools.


Recent Developments



New Product Launches & Features


  • In-Store Payments Solution: Launched feature for consumers to tap-to-pay directly from their branded digital wallets.

  • Native Mobile SDKs: Released to simplify interfacing with APIs and provide developers with an out-of-the-box UI.


Partnerships & Collaborations


  • Compass Coffee: Implemented a stored value wallet in-app with Ansa, resulting in increased order frequency and customer engagement.

  • Sweetfin: Launched customer wallet powered by Ansa.


Other Developments


  • Series A Announcement: Reported as part of recent news.

  • Innovations Featured: Recognized in "The Information's Most Promising Startups 2023" and GGV Capital’s "2024 Fintech Innovation 50".


Conclusion



Ansa continues to expand its influence in the digital payments space by enhancing its stored value solutions for varied business models and leveraging strategic partnerships. The company capitalizes on its founders' expertise to drive product innovation and foster significant improvements in merchant-customer interactions.