AC

Antavo Loyalty Cloud

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Company Research Report: Antavo



Company Overview


  • Name: Antavo

  • Mission: Antavo aims to be the best in loyalty program technology, meaningfully connecting brands with their customers.

  • Founded: 2012

  • Founders: Four Hungarian co-founders

  • Key People:

  • Attila Kecsmar, Chief Executive Officer and Co-founder

  • Kathryn Wright, Chief Operational Officer

  • Zsuzsa Kecsmar, Chief Strategy Officer and Co-founder

  • Sheila Power, Chief Sales Officer

  • Andy Nemes, VP North America and Co-founder

  • Miklos Kovacs, Chief Operating Officer and Finance Head

  • Andras Taraszovics, Head of Product

  • Laszlo Hornyak, Head of Technology

  • Headquarters: London, United Kingdom

  • Number of Employees: No information is available

  • Revenue: No specific information is available, but 60% of the revenue is reinvested into R&D.

  • What the Company is Known For: Antavo is recognized for its enterprise-grade loyalty technology, building comprehensive programs to foster brand love and change customer behavior.


Products


Antavo offers several cutting-edge products centered around loyalty program management:

  • Points Economy: Provides a centralized setup for all point-related activities.

  • Tier Management: Offers customizable tier configurations.

  • Workflows: Manages loyalty logic with no-code tools.

  • Rewards: Allows creating a personalized rewards catalog.

  • Challenges: Encourages customer behavior through gamification.

  • Digital Wallet: Facilitates the design of a digital loyalty card.

  • Gamification and Referrals: Enhances member engagement using gamified incentives.

  • Receipt Scanning: Captures retail purchases that are otherwise invisible.


These products are characterized by their scalability, omnichannel capabilities, and an API-first approach, ensuring integration with existing technologies.

Recent Developments


  • New Partnerships:

  • Partnered with Glamorous Department Store Matsuya Ginza in East Asia.

  • Entered a partnership with Åhléns, enhancing presence in department store loyalty programs.

  • New Product Releases:

  • Timi AI: The introduction of an AI agent to assist in loyalty program management.

  • Loyalty Planner: A new tool to map and develop loyalty program concepts efficiently.

  • Paper White Product Release: Aimed at capturing invisible retail purchases using AI.

  • Awards and Recognition: Recognized as a Major Contender in the 2024 Everest Group’s Loyalty Solutions PEAK Matrix® Assessment.

  • Corporate Achievements:

  • Onboarding new corporate clients like Canadian Dermo-Cosmetics innovator Omy Laboratoires.

  • Reported significant growth as it prepares for its next growth phase.


Vision and Strategy


Antavo maintains a strong focus on staying relevant throughout the customer journey by consistently enhancing its product line and leveraging omnichannel strategies. The company has committed to reinvesting a substantial portion of its revenue into research and development, constantly releasing product updates on a quarterly basis.