Overview
Antenna Group is a distinguished PR and marketing agency, with its headquarters in the United States and operations spanning across key international locations such as San Francisco, New York, Hackensack, Washington, D.C., London, and Prague. Established in 1988, the agency has garnered a robust reputation for aiding conscious brands in sectors like climate, real estate, and health. By offering strategic public relations and communication services, Antenna Group is committed to sustainable business practices and climate innovation, with an aim to decarbonize and drive forward-thinking enterprise solutions for an equitable future.
Key Executives and Leadership
- Keith Zakheim serves as the CEO of Antenna Group, with a notable role as the host of the Age of Adoption Podcast. He is esteemed for his advocacy of sustainability, supported by his academic journey at Yeshiva University.
- Christa Segalini acts as the Chief Client Officer, leading strategic client service initiatives and honored as one of the ROI-NJ Influencers: Women in Business 2022 for her PR leadership in the real estate sector.
- Jake Rozmaryn is the Chief Growth Officer, instrumental in expanding Antenna's global presence, especially through strategic acquisitions fortifying their climate and energy market reach.
- Kimberly Setliff Barnes occupies the role of Chief of Staff, focusing on ensuring efficient operations and strategic development within the agency.
- Hardy Spire and Neal Urwitz, both Senior Vice Presidents, lead public affairs, creative development, and strategic communications, particularly in healthcare and crisis management.
- Jorge Rosenberg-Mendez heads as Senior Vice President of Spaces, driving innovative real estate marketing projects under the "Spaces" team.
Service Offering and Expertise
Antenna Group excels in delivering integrated marketing and communication strategies, providing:
- Earned Media
- Brand Strategy and Identity
- PR and Messaging
- Content Production
- Influencer Marketing
- Media Relations
- Thought Leadership
- Public Affairs and Executive Positioning
- Social Media and Paid Media
- Event Production and Experiential Marketing
- Project Delivery and Measurement
Their efforts predominantly emphasize cultivating client leadership within industries focused on sustainable innovation and transformation. Antenna Group has played a pivotal role in promoting health equity and decarbonization, contributing to the creation of nurturing urban environments through real estate innovation.
Strategic Initiatives and Impact
Antenna Group partners with various organizations to accomplish significant climate goals, focusing majorly on decarbonizing industries while promoting sustainable practices. By positioning themselves as frontrunners in shaping a healthier planet and crafting narratives around sustainable futures, Antenna Group strengthens its influence within the public relations and communications domain.
Recent Highlights
- The agency has significantly expanded its international operations, notably within Central and Eastern Europe.
- Its leadership role in climate-focused initiatives clearly delineates Antenna Group as a pivotal entity in the PR sector, turning client aspirations into tangible progress.
Key Metrics
- Estimated Annual Revenue: $42.7 million
- Number of Employees: 166
- Employee Growth: Decreased by -11% over the last year
Competitive Landscape
Antenna Group operates in a competitive field amidst formidable entities like Ketchum, PAN Communications, Walker Sands, and more digitally-focused firms such as KlientBoost. It also contends with niche players like Crowe PR, Eastwick, Financial Profiles, and Launchsquad who leverage specific expertise or regional strengths.
Major Competitors and Their Profiles
1. KlientBoost
- Location: Costa Mesa, California
- Specialty: Performance marketing with expertise in PPC, SEO, and digital ads
- Achievements: Achieved average ROI increase of 63% within three months for clients
- Employee Count: Approximately 102
- Revenue: Approximately $10 million
2. Eastwick
- Location: San Francisco, California
- Specialty: Technology-focused communications, offering PR, content marketing, and analytic services
- Revenue: Approximately $5.6 million
- Employee Count: 30
3. Financial Profiles
- Location: Los Angeles, California
- Specialty: Strategic communications focusing on investor relations and financial transactions
- Reputation: Reliable in managing complex financial communications
Recent Developments and Strategic Moves
Antenna Group has consolidated its specialized subsidiaries under the Antenna brand, bolstering its market position and promising extensive domain expertise across sectors. This strategic consolidation aims to deliver holistic solutions to their clientele. The company's strategic thrust toward emerging media trends is further highlighted by its focus on enhancing streaming capabilities via the Antenna Plus platform.
The information showcases Antenna Group's strategic posture centered on sustainability and innovation, substantiating its status as a vital entity within its engaged sectors, and as a potential asset for organizations pursuing transformative public relations solutions.
