Company Research Report: Anthill



Company Overview



  • Name: Anthill

  • Mission of the Company: "We're on a mission to help companies get organised and work smarter."

  • Founded and by Whom: Founded by John, inspired by a request to streamline a kitchen retailer’s operations 15 years ago.

  • Key People in the Company: John (founder and CEO), Michelle & Saoirse (notable for personalization support).

  • Headquarters: 46 The Calls, Leeds, LS2 7EY, United Kingdom.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Company Known For: Anthill is known for its comprehensive cloud-based Business Management solution that offers a range of customizable tools aimed at optimizing business productivity across the entire customer journey.


Products



1. CRM (Customer Relationship Management)


  • High Level Description: Manages sales cycles, ensuring smooth coordination across sales, admin, and support teams.

  • Key Features:

  • Clear visibility on customer status

  • Task and appointment management

  • User and team accountability


2. Workflows


  • High Level Description: Maps various stages and steps of customer journeys to streamline processes.

  • Key Features:

  • Custom workflow creation

  • Automation of tasks

  • Standard procedures for risk mitigation


3. Marketing Automation


  • High Level Description: Supports automated marketing efforts by personalizing communication through emails and SMS.

  • Key Features:

  • Segment and trigger-based communication

  • Automate repetitive tasks

  • Gather customer insights through feedback


4. Dashboards


  • High Level Description: Provides live, customizable dashboards that deliver essential data insights per department.

  • Key Features:

  • Customer-level data drill down

  • Create and export custom dashboards

  • Use filters for specific data retrieval


5. Ordering


  • High Level Description: Manages the order process seamlessly from pricing to purchase and invoicing.

  • Key Features:

  • Quote builder with product catalogues

  • Supplier margin and profitability tracking

  • Purchase order creation and payment record


6. Integrations


  • High Level Description: Enhances system capabilities by integrating with tools like Xero, Winner Design, and Campaign Monitor.

  • Key Features:

  • Sync with Xero for invoicing

  • Connects with Winner Design and ArtiCAD for design management

  • Campaign Monitor integration for marketing analytics


Recent Developments



  • New Products Launched: No new products specifically mentioned; rather, updates to existing product features.


  • Features Added to Existing Products:

  • February 2024

  • Table cell formatting rules for date fields for visual context in dashboards.

  • Mobile account widgets added.

  • August 2023

  • Integration with Winner Flex and Xero for seamless data transitions.

  • May 2023

  • Area calculator in quote builder, updated order page for streamlined user experience.


  • Partnerships and Integrations:

  • Integration of Anthill with Winner Flex and Xero enhances product management and invoicing capabilities.

  • Continuing improvements in system integrations to streamline customer information management and invoice processing.


Summary



Anthill remains focused on providing an integrated solution to streamline and improve the efficiency of business operations through cohesive task management, marketing automation, and real-time insight into customer interactions. Through continuous development and strategic integrations, Anthill is advancing toward their vision of transforming operational processes to support growth and smart business.