Anuvu Company Profile

Background

Anuvu, formerly known as Global Eagle Entertainment, is a leading provider of high-speed connectivity and entertainment solutions for mobility markets, including aviation, maritime, energy, and government sectors. The company's mission is to connect and entertain passengers worldwide, ensuring that essential services continue seamlessly during travel. Anuvu's vision focuses on delivering reliable, scalable, and affordable solutions that adapt to the evolving technological needs of its clients.

Key Strategic Focus

Anuvu specializes in providing integrated connectivity and content services tailored to the unique demands of mobility markets. The company's core objectives include:

Connectivity Solutions: Offering high-speed inflight Wi-Fi and satellite communication services to airlines and maritime clients.

Content Services: Curating and delivering diverse entertainment options, including movies, TV shows, and live television, to enhance passenger experiences.

Technological Innovation: Developing and deploying advanced technologies, such as the planned MicroGEO satellite constellation, to provide dedicated bandwidth and improve service quality.

Anuvu targets primary markets in the aviation and maritime industries, focusing on enhancing passenger experiences through reliable connectivity and engaging content.

Financials and Funding

Anuvu has undergone significant financial restructuring to strengthen its market position:

Revenue: Reported revenue of $656.9 million in 2019.

Funding: Raised $50 million in November 2021 from investors including Apollo Capital Management, Sound Point Capital, and Arbour Lane Capital Management. This investment supports the development of the MicroGEO satellite constellation.

Pipeline Development

Anuvu is actively developing its technological infrastructure to enhance service offerings:

MicroGEO Satellite Constellation: In partnership with Astranis, Anuvu plans to launch a constellation of eight small geostationary satellites. The first two satellites are scheduled for launch in early 2023, with six more to follow. These satellites aim to provide dedicated bandwidth for aviation and maritime customers over North America and the Caribbean.

Technological Platform and Innovation

Anuvu distinguishes itself through several proprietary technologies and innovative methodologies:

Airconnect: A connectivity platform providing inflight Wi-Fi services to airline passengers.

Airconnect IFE Pro: A system enabling passengers to access inflight entertainment wirelessly on their devices.

Airtime Portal: A platform delivering onboard entertainment content to passengers.

Additionally, Anuvu leverages AI-driven capabilities for content curation and compliance:

Partnership with Parrot Analytics: Utilizes global entertainment analytics to inform content decisions based on audience demand and demographic data.

Collaboration with Ryff: Implements AI-powered Scene Intelligence software for compliance screening of inflight entertainment content.

Leadership Team

Anuvu's leadership comprises experienced professionals dedicated to advancing the company's mission:

Josh Marks: CEO and Director

Mike Pigott: Executive Vice President, Connectivity

Estibaliz Asiain: Executive Vice President, Media & Content

James Lee: Executive Vice President, Chief Financial Officer

Nicole Devore: Senior Vice President, Chief People Officer

Nancy Walker: Senior Vice President, Commercial, Aviation Connectivity

Leadership Changes

In August 2022, Anuvu expanded its leadership team through the acquisition of Signal Mountain Networks, a provider of satellite communications to the U.S. government. Jonathan Huffman, founder and CEO of Signal Mountain, joined Anuvu in a leadership role following the acquisition.

Competitor Profile

Market Insights and Dynamics

The mobility connectivity and entertainment market is characterized by rapid technological advancements and increasing passenger expectations for seamless connectivity and diverse content. The market is experiencing growth driven by the demand for enhanced passenger experiences in aviation and maritime sectors.

Competitor Analysis

Anuvu operates in a competitive landscape alongside several key players:

Viasat: Provides communications technologies and services, including inflight connectivity solutions.

Inmarsat: Offers mobile satellite communications services across various sectors, including aviation and maritime.

Gogo: Specializes in broadband connectivity services for the aviation industry.

Marlink: Provides satellite communication and digital solutions, primarily serving maritime markets.

Strategic Collaborations and Partnerships

Anuvu has established significant partnerships to enhance its service offerings:

The Pinkfong Company: An exclusive content partnership providing beloved children's programming, including "Baby Shark," to aviation and maritime clients.

Parrot Analytics: Collaboration to utilize global entertainment analytics for data-driven content curation.

Astranis: Partnership to develop and launch the MicroGEO satellite constellation, aiming to provide dedicated bandwidth for mobility customers.

Operational Insights

Anuvu's strategic considerations include:

Market Position: Leveraging its integrated connectivity and content services to differentiate from competitors.

Competitive Advantages: The development of the MicroGEO satellite constellation positions Anuvu to offer dedicated bandwidth and improved service quality, enhancing its competitive edge.