Company Profile: Anytime Fitness
Company Overview
Anytime Fitness is a global leader in the fitness franchise industry, offering 24/7 gym facilities with comprehensive amenities. Established in 2002 and headquartered in Woodbury, Minnesota, USA, it operates over 5,200 locations worldwide, with a significant presence on all continents. The company's 2023 revenue stood at US $1.45 billion, underscoring its financial strength and influence in the market. Membership fees average around $40 per month, making fitness accessible to various customer demographics.
Their innovative integration with platforms like Apple Fitness+ enhances the user experience, further solidifying their market position. The company's franchise model supports its extensive global outreach and community-focused approach.
Major Developments
In 2024, Anytime Fitness, through its parent company Self Esteem Brands, merged with Orangetheory Fitness, resulting in the formation of Purpose Brands. This entity now oversees over 7,000 fitness facilities globally, achieving combined sales of US $3.5 billion.
Leadership Team
- Chuck Runyon: CEO of Purpose Brands, Co-Founder of Anytime Fitness. Under his leadership, Anytime Fitness became the fastest-growing gym franchise. His focus on high-performance and innovation is widely recognized.
- Dave Mortensen: President and Co-Founder of Self Esteem Brands. Dave has over 25 years of experience in fitness, focusing on strategic global expansion.
- Stacy Anderson: Global President of Anytime Fitness, instrumental in marketing and operational strategy to bolster brand value and operational excellence globally.
- April Anslinger: Chief Marketing Officer at Self Esteem Brands, known for navigating marketing strategies during challenging times, and focusing on empowerment and mentorship.
- Jim Goniea: General Counsel at Self Esteem Brands, offering crucial legal guidance during major mergers and expansions.
- John Pindred: Chief Financial Officer, responsible for overseeing the financial strategies post-merger, securing Anytime Fitness's fiscal health.
- Matthew Stanton: Chief Development Officer, leading franchise development and expansion efforts across Purpose Brands.
Current Market Position
Anytime Fitness remains a front-runner in the fitness and wellness sector, leveraging strategic partnerships and technological advancements for service enhancement. The company’s franchise-based model coupled with community-driven initiatives continues to support its leadership in providing accessible fitness solutions worldwide.
Social Media and Online Presence
Anytime Fitness maintains active engagement across multiple social media platforms, supporting its marketing and community outreach initiatives.
Competitor Profile
Financial Performance
- Annual Revenue: Approximately $6 billion.
- Revenue Per Employee: Estimated at $386,100.
- Total Funding: $10.9 million.
- Employee Count: 15,441, reflecting an 8% year-over-year growth.
Competitive Landscape
Anytime Fitness competes with major industry players:
- Planet Fitness: Revenue of $604.8 million, 1,600 employees.
- LA Fitness: Revenue of $6,131.2 million, 16,220 employees.
- 24 Hour Fitness: Revenue of $4,057.5 million, 10,734 employees.
- Snap Fitness: Revenue of $1,168.3 million, 3,026 employees.
Additionally, competitors include Equinox, Gold's Gym, and EōS Fitness, each offering unique membership models and fitness solutions.
Business Model and Offerings
Anytime Fitness differentiates itself through customer-centric services, offering state-of-the-art fitness equipment and encouraging franchises to incorporate technological advancements to enhance the user experience.
Recent Developments
- Active involvement in community engagements such as "Run with a Cop 5K Walk/Run."
- Collaboration with entities like the Allen County Sheriff's Office for nationwide fitness events.
Key Individuals
- Jeff Kiecke: Co-Founder.
- Inder Sekhon: General Manager/Owner.
- Miguel Gonzalez: Regional VP.
- Micah Simmons: Regional VP.
Strategic Insights
Professionals engaging with Anytime Fitness should focus on their technological integration and community-centric initiatives, which are pivotal to their strategic goals. Awareness of competitive dynamics will enhance potential partnership or collaboration opportunities.
