Company Research Report: APLYiD

Company Overview

• Name: APLYiD

• Mission: To end digital crime and help people lead safer lives online.

• Founded: 2018

• Founders: Claudia Smith and Russell Smith

• Key People:

• Russell Smith, Chief Executive

• Claudia Smith, Co-Founder

• Verônica D'Arruda, Designer

• Phil Zeidler

• Simon Dodd (FIPA)

• Tej Patel, Head of Product

• Headquarters: 99 Khyber Pass Road, Auckland, New Zealand. Additional locations at 34-37 Liverpool Street, London, England.

• Number of Employees: 11-50

• Revenue: No information is available

• Specialties: Known for AML, KYC, ID, credit, onboarding, CDD, biometrics, fraud, and regtech solutions.

Products

Overview

APLYiD offers advanced biometric and AML (Anti-Money Laundering) compliance solutions designed to streamline customer onboarding and digital identity verification. Their products are known for high-level security, speed, and ease of integration into existing systems.

Core Products and Features

1. AML Onboarding

• Description: Superfast and safe AML onboarding to create a cleaner, smoother journey for your customers.

• Key Features:

• Multiple automatic verification methods

• Checks against all global databases with incredible accuracy

• Real-time updates to stay compliant with the latest regulations

2. Biometrics

• Description: Biometric ID verification to protect your business and your customers from digital fraud.

• Key Features:

• Captures ID data from documents like passports and driving licenses

• Authenticates documents while performing data checks

• Advanced biometric ID verification checks

3. Property Ownership Verification

• Description: Validates property ownership instantly, saving time and reducing compliance tasks.

• Key Features:

• Access and analyze land registry information in seconds

• Integration with HM Land Registry for accurate, real-time data

4. Customisable Onboarding Applications

• Description: Provides tailored ID verification solutions integrating customer branding and specific requirements.

• Key Features:

• Easy integration with existing systems

• Customisable user interface for a seamless customer experience

5. API Integrations

• Description: Offers seamless APIs to integrate APLYiD’s capabilities into existing platforms.

• Key Features:

• Supports Biometric, AML, Manual Verifications

• High-level data security and compliance

Recent Developments

• Implementing Biometric Solutions

• TSB Bank adopted APLYiD’s biometric solutions, reducing customer onboarding time significantly and maintaining high compliance standards.

• Integration with Reapit for Estate Agencies

• Integrated their AML processes with Reapit to streamline AML checks and improve process efficiency for estate agencies like Hayman-Joyce Broadway.

• Partnerships

• HES Fintech: Enhanced digital identity verification solutions.

• Storman Software Pty Ltd: Providing ID verification solutions for self-storage industry clients.

• Jigsaw Finance: Improved customer onboarding processes for vehicle financing.

• Enhanced Technology

• Launched a Property Ownership Verification tool, delivering real-time and accurate property ownership data integrated with the HM Land Registry.

• Case Studies Show Good Utilization

• Latitude Financial Services: Implemented solutions to streamline customer onboarding, resulting in a 35% increase in onboarding rates.

• GO Rentals: Reduced vehicle theft by over 95% using APLYiD’s biometric ID scanning.

• Select Wealth: Integrated APLYiD's solution into their CRM, enhancing client verification and reducing administrative overhead.

APLYiD continues to innovate and provide robust AML and KYC compliance solutions designed to meet the evolving needs of their clients while ensuring high levels of security and process efficiency. They are positioned as a leading player in the global identity verification and onboarding market.