Company Market Research Report: apo.com Group

Company Overview

• Name: apo.com Group

• Mission of the Company: To actively shape the future of the online pharmacy business in Germany and become a reliable partner in all health-related life situations.

• Founded: 2004

• Founders: Kirsten Fritsch and Michael Fritsch

• Key People:

• Dr. Oliver Scheel, CEO

• Dirk Wappler, Co-Founder

• Headquarters: Leipzig, Germany

• Number of Employees: Approximately 350

• Revenue: €260 million (in the fiscal year 2022)

• Company Description: The apo.com Group is a leading European health-tech company operating multiple online pharmacies, including apodiscounter and apo.com. Known for its high degree of automation in pharmaceutical logistics, the group aims to be a major player in the German healthcare market.

• What is the Company Known For: As the third-largest online pharmacy group in Germany with a strong presence in the EU, it is known for its two-brand strategy that encompasses OTC and prescription medicine.

Products

• What Products Do They Offer:

• Over 75,000 products including both prescription and non-prescription items.

• Recently launched an online shop for tierarzneimittel (veterinary medicines) in partnership with Fressnapf.

• High-level Description of the Product:

• A comprehensive range of pharmaceutical products.

• Veterinary medicine focused primarily on dogs and cats.

• Key Features of Each Product:

• OTC medications (over-the-counter medicines)

• Prescription medicines

• Veterinary medicines such as anti-parasitic drugs for pets

Recent Developments

• What Are the Recent Developments in the Company:

• The release of a new app for the online pharmacy apotheke.at.

• Launch of a new digital platform, apo.com, focusing on chronic diseases and providing digital services for better health management.

• What Are the New Products Launched:

• Launched a joint online shop with Fressnapf for prescription veterinary medicines.

• Introduction of a new app by apotheke.at to enhance the customer experience in Austria.

• What Are the New Features Added to the Existing Products:

• The apotheke.at app features a user-friendly interface and an optimized search function for improved shopping experience.

• Specialized bonuses and notifications for offers through the app.

• Any New Partnerships:

• A significant partnership with Fressnapf to create an online shop for prescription veterinary medicines, broadening product offerings and customer base.

This comprehensive report aims to provide a detailed understanding of apo.com Group's operations, its offerings, recent advancements and strategic market position.