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APositive Market Research Report



Company Overview



Name


APositive Pty Ltd

Mission of the Company


To make lives easier through innovative business finance.

Founding Details


  • Founded: 2013

  • Founders: Danny Marlow and Errol Katz


Key People


  • Danny Marlow: CEO / Director

  • Sibell Kursat: Chief Operating Officer

  • Darren Cottrell: Chief Revenue Officer

  • Mark Doughty: Chief Financial Officer

  • Mark Wood: Chief Risk Officer

  • Leslie Cutting: Chief Technology Officer


Headquarters


Melbourne, Australia

Number of Employees


No information is available

Revenue


No information is available

Company Recognition


APositive is rated as ‘Excellent’ on Trustpilot with more than 100 ratings from happy customers.

Known For


APositive specializes in funding and back office solutions for recruitment, labour hire, and other contingent labour industries.

Products and Services



Overview


APositive offers a range of products designed to help business owners in the recruitment and labour hire industries overcome cash flow or administrative hurdles.

Products



1. AFinance


  • High-Level Description: Invoice Finance solution.

  • Key Features:

  • Instant funds from invoices to cover payroll and other expenses.

  • Confidently meet payroll.

  • Accelerate business growth.

  • Integrates with your back office.

  • Advance up to 90% of the value of invoices.


2. APayroll


  • High-Level Description: Payroll Management solution.

  • Key Features:

  • Full customization according to business needs.

  • Support from payroll specialists.

  • Integration with ATS & technology stack.

  • Removes back-office burden.

  • Raises client invoices on behalf of the business.


3. APay


  • High-Level Description: Recruit Now, Pay Later solution.

  • Key Features:

  • Recruiters get paid upfront; employers can pay in instalments.

  • Hire immediately without cash flow impact.

  • Choose flexible instalment plans.

  • Stand out from competitors.


Recent Developments



Recent Developments in the Company


  • Partnership with ScotPac: To provide services to businesses in the recruitment and labour hire sector in Australia and NZ.

  • Source: [ScotPac and APositive partnership article](#)

  • Investment in Payroll Technology (2023): Significant improvements to payroll software post-COVID growth.


New Products Launched


  • 2018: Launch of APay - 'Recruit Now, Pay Later' solution.

  • 2019: Introduction of a one-stop shop outsourced payroll management solution.


New Features Added to Existing Products


No information is available

New Partnerships


  • ScotPac Alliance: To drive growth in the recruitment and labour hire sector.


Customer Testimonials & Case Studies



Testimonials


  • Ephram Stephenson, CEO, Collar Group: "APositive gives me the confidence to be able to go out to market and look at new solutions, new markets to penetrate & new revenue streams."

  • Karl White, Commercial Director, Emanate Technology: "We’ve reduced payroll processing and funding costs by 45% while growing our business by 30%."

  • Geoff Millar, CEO, The Recruitment Company: "They understand partnership. We wouldn't have achieved everything that we have with our contractors without APositive."

  • Byron Van Gisborne, Director, Zonda Care: "We can't thank the team at APositive enough, they helped us grow 300% during the pandemic and from a small Sydney provider to a national business."

  • Rob King, Director & Co-founder, Doris Talent: "Slick, quick and clear communication, never left us waiting. We would highly recommend these guys and have been doing so since we engaged with them."


Case Studies


  • Smart Industrial: Overcame cash flow challenges and expanded to an eight-figure business within 12 months with APositive's solutions.

  • Lead Group: Supported since launch with essential solutions as the business expanded from perm into contract recruitment.

  • Turnaround Staffing: Established as a trusted partner within one year with the support of APositive.

  • Metro Workforce: Utilized invoice financing services to receive advances on outstanding invoices.


Conclusion


APositive continues to provide innovative financial and administrative solutions to businesses in the recruitment and labour hire sectors in Australia and New Zealand. Their specialized products, continuous improvements, and strategic partnerships have positioned them as a trusted partner in the industry. Their impact is further substantiated by numerous case studies and client testimonials reflecting their role in driving growth and operational efficiency.



For more detailed insights and additional resources, please [contact us](mailto:info@apositive.com.au).