Company Research Report: APP Group

Company Overview

Name: APP Group

Mission of the Company: APP Group is committed to designing, wholesaling, and retailing luxurious, quality outerwear, handbags, and accessories, sold to high-end retailers in over 30 countries globally. Their aim is to foster employment equity, inviting applications from a diverse group including women, visible minorities, Aboriginal peoples, persons with disabilities, LGBTQ2S+ persons, and marginalized individuals.

Founded and Founders: The company was established in 1990. The founders' information is not mentioned in the data provided.

Key People:

• Alain Thiffault, CRIA, SPHR - Vice President Human Resources

• Jennifer Borgella - Global Head of Stores at Mackage

• David Turcotte - IT Retail Manager

• Rachel Voss - Senior Global Marketing Manager at MACKAGE and SOIA & KYO

• Katia Berlin - Vice President of Strategy & Transformation

Headquarters: 600 Chabanel West, Montreal, Quebec, H2N 2K6, Canada

Number of Employees: The company has approximately 201-500 employees.

Revenue: No information is available

What the Company is Known For: APP Group is known for its luxury fashion brands MACKAGE and SOIA & KYO, specializing in high-quality outerwear, handbags, and accessories.

Products Offered

1. Mackage Brand Products:

• Lorelei Perforated Leather Long Coat

• Key Features: Perforated leather, luxurious finish

• Christopher Cashmere Light Down Jacket

• Key Features: Cashmere blend, lightweight

• Felicia Light Down Quilted Jacket

• Key Features: Vertical quilted, smocked waist

• Roland 2-in-1 Down Parka

• Key Features: 2-in-1 functionality, hooded

• Other Products Include: Various styles and iterations of jackets and coats including wool coats, light down jackets, and more.

2. SOIA & KYO Brand Products:

• Lily Straight-Fit Velvet Shine Down Coat

• Key Features: Rib collar, inner bib

• Roxann Straight-Fit Classic Down Coat

• Key Features: Hooded

• Gabrielle-R Novo Down Coat

• Key Features: Hooded

• Other Products Include: A range of down coats and classic designs, including relaxed-fit velvet shine coats and light down fit & flare coats.

Recent Developments

Recent Developments in the Company:

• The company has implemented MACH technology for seamless omnichannel growth, offering optimized consumer experiences in retail.

• A global community day was held on September 12, 2024, where employees from various international offices participated in activities aimed at giving back to the community through various charitable actions.

New Products Launched:

• The grand opening of a new Mackage boutique at Royalmount, Montreal's premier lifestyle destination was announced on September 5th, 2024. The store's design highlights include sophisticated elements such as travertine flooring and Italian Verde Alpi marble.

New Features Added to Existing Products:

• No information is available

New Partnerships:

• Mackage stores partnered with the One Warm Coat charity across North America in a successful coat donation campaign, collecting 481 coats in October for people in need.

Additional Information

Website: [www.appgroup.ca](http://www.appgroup.ca/)

Industry: Retail Apparel and Fashion

Type: Privately Held

Global Presence: Major offices in Montreal, New York, Miami, Munich, Shanghai, and Paris, with 19 Mackage stores across North America, Asia, and Europe.

This report provides an overview and recent updates related to APP Group, capturing their business initiatives and strategic direction within the retail fashion industry.