Company Research Report: ApplePie Capital

Company Overview

• Name: ApplePie Capital

• Mission: To streamline franchise financing and provide franchisees with efficient access to capital to grow their businesses.

• Year Founded: No information available

• Founders: No information available

• Key People:

• Denise Thomas - CEO & Founder

• Kirk Inglis - Chief Financial Officer

• James Goldsberry - Chief Credit Officer

• Randy Jones - Chief Revenue Officer and Lending Solutions

• John Neff - Chief Marketing Officer

• Silvana Collura - Chief Solutions Officer

• Jamie Davis - Senior Vice President, Business Development

• Ron Feldman - Brand Ambassador

• Headquarters:

• Mailing Address: 548 Market Street, PMB 54105, San Francisco, CA 94104

• Additional Address: 801 W Ann Arbor Trail, Suite 205, Plymouth, MI 48170

• Number of Employees: No information available

• Revenue: No information available

• Known For: Providing financing exclusively for franchise businesses, offering a streamlined and technology-enhanced lending process.

Products

• ApplePie Core Loan:

• Description: A proprietary conventional loan designed for qualified franchising brands.

• Key Features:

• Max funding per loan: $5M

• Max funding lifetime: $20M

• Downpayment: 15 - 20%

• No personal collateral required

• Franchise-friendly underwriting

• ApplePie Spring Loan:

• Description: A conventional and SBA hybrid loan solution for qualified brands.

• Key Features:

• Max funding per loan: $5M

• Offer both fixed or variable interest rates

• No personal collateral required

• Franchise-friendly underwriting

Recent Developments

• Recent Developments:

• ApplePie Capital continues to enhance its services to offer tailored financing solutions for every stage of a franchisee's growth. They have a keen focus on partnerships with leading franchise brands to streamline the financing process.

• New Products Launched: No information available

• New Features Added to Existing Products: No information available

• New Partnerships: Engaged in partnerships with 200+ franchise brands to deliver optimal financing solutions for franchisees.

Customer Experience

• Success Stories:

• Robust testimonials highlight the seamless and professional experience ApplePie Capital offers, showcasing strong customer satisfaction.

• Multi-unit franchisees appreciate the strategic advisory and ease of use through advanced technological platforms offered by ApplePie Capital.

• Notable Customer Testimonials:

• Robb Sackett (Einstein Bros. Bagels): Spoke highly of ApplePie's consultative approach in securing necessary financing.

• Numerous other franchisees across diverse brands have reported positive and supportive experiences facilitated by ApplePie Capital's reliable service and user-friendly online tools.

Market Position

• Loans Provided: $3 billion provided to franchisees.

• Satisfaction Rate: 141% higher customer satisfaction than the industry average based on net promoter score surveys.

Strategic Outlook

• ApplePie Capital's focus on franchise-exclusive financing positions it as a leading partner for dynamic franchise growth. By offering flexible, customer-centric financing solutions and cultivating deep brand partnerships, the company underscores its commitment to supporting franchise operations at all stages of development.