Applied Information, Inc. Market Research Report

Background

Company Overview

Applied Information, Inc., established in 2011, is a leading developer of connected, intelligent transportation system (ITS) solutions aimed at enhancing safety, reliability, and mobility within the surface transportation sector. The company operates globally, with offices in the United States, South Africa, and India, and has deployed its products in over 1,000 jurisdictions across the U.S. and Canada.

Mission and Vision

Applied Information's mission is to develop innovative technologies that improve transportation infrastructure, thereby saving lives, enhancing traffic flow, stimulating commerce, and benefiting the environment. The company's vision is to lead the evolution of smart cities through the integration of connected vehicle technologies and intelligent transportation systems.

Industry Significance

As a pioneer in the ITS sector, Applied Information plays a crucial role in modernizing transportation networks. Its solutions address critical challenges such as traffic congestion, safety hazards, and environmental concerns, positioning the company as a key contributor to the advancement of smart city initiatives.

Key Strategic Focus

Core Objectives

Applied Information focuses on developing and deploying technologies that enhance transportation safety, efficiency, and sustainability. The company's objectives include expanding its product offerings, increasing market penetration, and fostering strategic partnerships to drive innovation.

Areas of Specialization

The company specializes in several key areas:

Smart Traffic Signals: Implementing adaptive traffic control systems to optimize traffic flow.

Connected School Zone Beacon Systems: Enhancing safety in school zones through intelligent beacon technologies.

Transit Signal Priority Systems: Prioritizing transit vehicles at traffic signals to improve public transportation efficiency.

Emergency Vehicle Preemption Systems: Allowing emergency vehicles to control traffic signals for rapid response.

Intelligent Street Lighting Systems: Utilizing smart lighting to improve road safety and energy efficiency.

Key Technologies Utilized

Applied Information leverages advanced technologies such as wireless communication, Internet of Things (IoT) devices, cloud computing, and connected vehicle (C-V2X) technologies to develop its ITS solutions.

Primary Markets Targeted

The company's primary markets include municipal transportation departments, transit agencies, and urban planners seeking to implement smart city solutions to enhance transportation infrastructure.

Financials and Funding

Funding History

As of June 2025, Applied Information's annual revenue is estimated to be between $10 million and $50 million, with approximately 117 employees across four continents.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly disclosed.

Notable Investors

Information about individual investors is not publicly available.

Utilization of Capital

While specific utilization details are not disclosed, the capital is likely allocated towards research and development, product expansion, and market penetration efforts.

Pipeline Development

Key Pipeline Candidates

Applied Information is continually developing and enhancing its suite of ITS solutions, including:

Glance Smart City Supervisory System™: A platform that enables cities to manage all their traffic and ITS assets through a single web-based application.

TravelSafely™ Smartphone App: An application that connects drivers, cyclists, and pedestrians with transportation infrastructure to promote safer commuting.

Stages of Development

These products are in various stages of deployment, with the Glance platform being actively utilized in multiple jurisdictions and the TravelSafely app undergoing continuous updates to enhance user experience.

Target Conditions

The solutions aim to address issues such as traffic congestion, safety hazards, and environmental concerns within urban transportation systems.

Anticipated Milestones

Future milestones include expanding the deployment of these technologies to additional cities and integrating new features based on user feedback and technological advancements.

Technological Platform and Innovation

Proprietary Technologies

Glance Smart City Supervisory System™: A comprehensive platform for managing traffic and ITS assets.

TravelSafely™ Smartphone App: An application that enhances commuter safety by connecting users with transportation infrastructure.

Significant Scientific Methods

The company employs advanced data analytics, machine learning algorithms, and real-time data processing to optimize traffic management and improve safety outcomes.

AI-Driven Capabilities

Applied Information integrates AI-driven analytics into its solutions to predict traffic patterns, detect anomalies, and provide actionable insights for transportation management.

Leadership Team

Key Executives

Bryan Mulligan: President and Founder with over 18 years of experience in transportation industry innovation.

Kleinjan Deetlefs: Vice President of Operations and Engineering, overseeing manufacturing, operations, and engineering functions.

Peter Ashley: Vice President of Business Development and Marketing, leading sales and marketing efforts with over 10 years of global experience in the ITS sector.

Iain Mulligan: Vice President of Software Systems, managing software development and integration with over 10 years of experience in the ITS industry.

Competitor Profile

Market Insights and Dynamics

The ITS market is experiencing significant growth, driven by urbanization, the need for improved traffic management, and advancements in connected vehicle technologies. This growth presents opportunities for companies like Applied Information to expand their market presence.

Competitor Analysis

Key competitors include:

Whelen Engineering, Inc.: Partnered with Applied Information to enhance first responder safety.

Traffic Control Corporation: Collaborated with Applied Information to distribute traffic signal preemption and priority products in the Midwest U.S.

Wavetronix LLC: Partnered with Applied Information to improve safety at unprotected left turns.

Strategic Collaborations and Partnerships

Applied Information has established partnerships with industry leaders to enhance product offerings and expand market reach. Notable collaborations include:

Whelen Engineering, Inc.: Enhanced first responder safety through integrated technologies.

Traffic Control Corporation: Expanded distribution of ITS products in the Midwest U.S.

Wavetronix LLC: Improved safety at unprotected left turns through collaborative solutions.

Operational Insights

Applied Information differentiates itself through its comprehensive suite of ITS solutions, strategic partnerships, and a strong focus on innovation, positioning the company favorably in the competitive landscape.

Strategic Opportunities and Future Directions

Strategic Roadmap

The company's roadmap includes expanding its product portfolio, increasing deployments in additional jurisdictions, and integrating emerging technologies to enhance transportation infrastructure.

Future Business Directions

Applied Information aims to lead the smart city revolution by providing scalable and adaptable ITS solutions that address evolving urban transportation challenges.

Opportunities for Expansion

Opportunities exist in international markets, particularly in regions undergoing rapid urbanization and seeking advanced transportation solutions.

Positioning for Future Objectives

The company's commitment to innovation, strategic partnerships, and a comprehensive product suite positions it well to achieve its future objectives in the ITS sector.