Apps for Good - Company Research Report

Company Overview

• Name: Apps for Good

• Mission: Empower young people, especially those from under-represented groups, with the skills to shape their future through technology. Apps for Good provides free computing courses to schools, helping teachers deliver high-quality content and offering students access to industry volunteers.

• Founded: Apps for Good was established in 2009.

• Key People:

• Natalie Moore: CEO

• Amy Thomas: Finance & Operations Assistant

• Georgie Packer: Senior Fundraising and Partnerships Manager

• Jess Dillon: Head of Communications, Marketing & Impact

• Jodie Campbell: Senior Education Community Manager

• Kathy Sheppard-Barnes: Education Community Manager

• Laura Andrews: Senior Marketing Manager

• Laura Price: Senior Fundraising and Partnerships Manager

• Louise Jones: Senior Impact Manager

• Lucille Harrison: Digital Marketing Manager

• Lucy Perkins: Head of Finance

• Ross Dempster-Johnson: Head of Programmes

• Headquarters: England and Wales

• Number of Employees: 11 employees

• Revenue: For the financial year ending 31 August 2023, Apps for Good recorded a total income of £517,288 and a total expenditure of £527,051.

• Known For: Providing engaging and free computing courses that empower young people to become technology innovators.

Products

• Computing Courses:

• Innovate for Climate Change: Engages students in creating app prototypes to address climate issues, empowering them to develop tech skills for positive environmental impact.

• App for Social Action: A course that encourages students to create tech solutions for societal issues, emphasizing both computing skills and social awareness.

• AI for Good: Teaches students about artificial intelligence while fostering essential skills for future technological innovation.

• Key Features:

• Courses are 100% free to schools, targeting especially those in challenging circumstances.

• Provides support to teachers and includes industry engagement, allowing professionals to offer feedback and inspiration to students.

• Aligned with industry standards to ensure relevance in real-world applications.

Recent Developments

• New Product Launches:

• AI for Good: The latest course focusing on artificial intelligence for social benefit.

• App for Social Action: Recently launched with support from The Hg Foundation.

• Partnerships:

• Partnered with Google, EPAM, BNY Mellon, and OVO Foundation to enhance program outreach and effectiveness. Google supports ideation and climate action initiatives within course content.

• New collaboration with Northern Consortium to provide courses in Northern England.

• Partnership with DeepMind to address gaps in STEM education.

• Organizational Growth:

• Recently appointed new team members, including Meg as Digital Marketing Manager and Kathy as Education Community Manager, reinforcing their commitment to expanding their educational outreach.

Conclusion

Apps for Good is making a significant impact on the educational landscape by providing free, innovative, and relevant computing courses aimed at inspiring young people to actively engage with and shape their futures through technology. By aligning itself with industry standards and fostering relationships with key partners, Apps for Good continues to expand its influence and enhance the digital skills of the next generation.