AppsFlyer Company Research Report
Company Overview
- Name: AppsFlyer
- Mission: To empower brands and agencies to grow their business and innovate by providing essential measurement, analytics, and engagement technologies while ensuring customer privacy. AppsFlyer focuses on helping marketers make informed decisions while respecting privacy rights.
- Founded: No information is available
- Founders: No information is available
- Key People: No information is available
- Headquarters: No specific headquarters location is mentioned.
- Number of Employees: More than 1,000 employees
- Revenue: No specific revenue data is available.
- Known For: AppsFlyer is known for being a global leader in marketing measurement, analytics, and engagement, specifically providing solutions that preserve user privacy while delivering exceptional insights and experiences.
Products
Measurement Suite
- Description: Offers comprehensive measurement for every channel and device including mobile, web, and CTV.
- Key Features:
- Measure actions on all devices (Mobile, Web, CTV)
- Cross-channel insights into customer journeys
- Configurable integrations with privacy controls
- Single source of truth analytics
ROI Measurement
- Description: Enables true ROI measurement integrating cost data from all ad networks.
- Key Features:
- Cost data and revenue streams consolidation
- Real-time insights on ROAS and subscriber journeys
- In-app purchase measurement
Marketing Analytics
- Description: Provides insights to improve marketing strategy and campaign performance.
- Key Features:
- Unified view of campaign performance
- Real-time reporting
- Customizable dashboards and cohort reports
Incrementality
- Description: Measures the true incremental value of marketing campaigns.
- Key Features:
- Cross-platform incremental lift testing
- Real-time analysis of campaign impact
- Intuitive experiment creation tools
CX & Deep Linking
- Description: Enhances user acquisition and retention by creating seamless user experiences.
- Key Features:
- Personalized journeys with Smart Banners and Scripts
- Dynamic deep linking
- Owned media campaign optimization
Audience Segmentation
- Description: Allows data-driven audience segmentation for effective marketing.
- Key Features:
- Cross-device segmentation
- Audience metrics and analytics
- Incrementality testing for impact measurement
Fraud Protection
- Description: Protect360 offers fraud prevention and detection.
- Key Features:
- Multi-layered fraud protection
- In-app and CPA fraud detection
- Real-time fraud analysis and alerts
Privacy Cloud
- Description: Enables secure, privacy-centric data collaboration.
- Key Features:
- Data clean rooms for joint analysis
- Differential privacy and data aggregation
- Flexible collaboration settings
Recent Developments
- Recent Developments:
- AppsFlyer has recently integrated with the Android Privacy Sandbox, launching a breakthrough privacy-focused solution for marketers.
- New product improvements include enhanced Creative Optimization AI features for performance analysis and detailed ad revenue reporting through new APIs.
- The introduction of a sandbox beta release offering hands-on experience for Android campaign optimization.
- Enhanced Protect360 with new AI layer protection for fraud detection and prevention.
- Expanded collaboration with Intel focusing on end-to-end encryption and privacy-preserving technologies.
- New Products:
- Privacy Cloud, a platform for privacy-safe data collaboration with configurable applications.
- Updated SDK version supporting advanced analytics features for SDK users.
- New Features:
- AI text analysis capability added to Creative Optimization for video and image data.
- Enhanced audience segmentation and cross-device analytics capabilities.
- Partnerships:
- A strategic partnership with Intel to enhance privacy-preserving computing and technology offerings.
Note: This report strictly includes information derived from the provided data and omits any fields where no specific data was available.
