Company Research Report: Appstle

Company Overview

• Name: Appstle℠

• Mission of the Company: Appstle empowers Shopify merchants to grow and increase their sales through smart, unique, innovative apps.

• Year Founded: 2021

• Founders: Rakshithaa (Ria) Mahesh, Hemant Purswani

• Key People:

• Rakshithaa (Ria) Mahesh - Co-founder and CEO

• Hemant Purswani - Co-founder and Chief Product Officer

• Headquarters: Sunnyvale, California, United States

• Additional Offices: Canada and India

• Number of Employees: No information is available.

• Revenue: No information is available.

• Notable Aspects: Appstle is known for its eCommerce solutions, particularly for Shopify, focusing on customer retention through subscriptions, memberships, bundling, loyalty programs, and more.

Products

Appstle Subscriptions

• Description: A subscription management platform that helps eCommerce businesses manage and grow their subscription programs.

• Key Features:

• Flexible subscription options, including pre-paid and free trials

• Comprehensive management settings for pricing updates and payment methods

• Powerful analytics and reporting for subscription program performance

Appstle Memberships

• Description: A comprehensive membership platform that rewards and retains valuable customers through exclusive experiences.

• Key Features:

• Tiered membership plans with varying benefits

• Exclusive member benefits such as discounts, early access to products

• Automatic recurring billing for predictable revenue flow

Appstle Loyalty & Rewards

• Description: A loyalty program platform that incentivizes frequent shopping and increased spending.

• Key Features:

• Flexible reward points system

• Redemption options like discounts and exclusive experiences

• Segmentation and targeting for personalized offers

• Referral rewards and POS integration for an omni-channel experience

Recent Developments

• New Products Launched:

• Introduction of Appstle Subscriptions as a pioneer in the subscription economy.

• New Features Added:

• Seamless integration with various subscription options and comprehensive management tools.

• Enhanced insights through growth-focused analytics and reporting.

• Partnerships and Initiatives:

• Plans to make all products platform-agnostic, broadening market penetration.

Additional Information

• Market Presence: Appstle serves over 25,000 merchants on Shopify and Shopify Plus.

• Company Philosophy: The business strategy hinges on customer first approach and scalable, compelling pricing.

• Media Recognition: Featured as a pioneering e-commerce software provider by USA Today and Business Insider, among other platforms.

Summary

Appstle is a dynamic eCommerce software company that provides innovative tools to enhance customer engagement and retention for merchants on Shopify. Their robust suite of applications, including subscriptions, memberships, and loyalty solutions, are designed with flexibility and comprehensive management in mind to cater to diverse business needs. Driven by a close partnership with merchants, Appstle is committed to growth, evidenced by its strategic innovations and market expansions.