Aquardens S.p.A. Company Profile

Background

Overview

Aquardens S.p.A. is Italy's largest thermal park, offering a comprehensive wellness experience through its extensive facilities and services. Established in 2012 and headquartered in Santa Lucia di Pescantina, Verona, the park spans over 110,000 square meters and features 14 thermal pools, including a flowing river, and 220 hydromassage stations. The park is strategically located near major tourist destinations such as Lake Garda, Verona, and Brescia, making it a prominent destination for both relaxation and tourism.

Mission and Vision

Aquardens is dedicated to providing a unique wellness experience by combining the therapeutic benefits of thermal waters with a variety of leisure and entertainment options. The park aims to be a leading destination for relaxation and fun, catering to visitors of all ages and preferences.

Industry Significance

As the largest thermal park in Italy, Aquardens plays a significant role in the country's wellness and tourism sectors. Its extensive facilities and diverse offerings contribute to the growth of the thermal spa industry, attracting both domestic and international visitors.

Key Strategic Focus

Core Objectives

• Expansion of Facilities: Aquardens is committed to enhancing its offerings by expanding existing amenities and introducing new attractions to improve the overall visitor experience.

• Sustainability Initiatives: The park focuses on environmental sustainability by implementing measures such as on-site renewable energy production and responsible water usage.

Areas of Specialization

• Thermal Wellness: Providing therapeutic thermal waters with anti-inflammatory, antiseptic, and draining properties.

• Leisure and Entertainment: Offering a variety of activities, including sauna shows, live music, and DJ sets, to enhance the visitor experience.

Key Technologies Utilized

• Renewable Energy: Utilizing on-site renewable energy sources to power the park's operations, aligning with sustainability goals.

Primary Markets Targeted

• Domestic Tourism: Attracting visitors from across Italy seeking relaxation and wellness experiences.

• International Tourism: Appealing to tourists from Europe and beyond, leveraging its proximity to major tourist destinations.

Financials and Funding

Funding History

In February 2025, Eurazeo's Real Estate team acquired a majority stake in Aquardens, marking the first investment of the EZORE fund, which focuses on operational real estate assets across Europe.

Utilization of Capital

The investment aims to support Aquardens' growth by funding the expansion of amenities, including the development of a 4-star hotel, and enhancing sustainability through on-site renewable energy production and responsible water use.

Pipeline Development

Key Developments

• Hotel Development: Plans are underway to construct an on-site 4-star hotel to accommodate visitors and enhance the overall experience.

• Sustainability Enhancements: Initiatives include on-site renewable energy production and responsible water usage to improve environmental sustainability.

Target Conditions

• Wellness and Relaxation: Providing therapeutic thermal waters and a variety of leisure activities to promote well-being.

• Sustainability: Implementing eco-friendly practices to reduce the park's environmental footprint.

Timelines for Anticipated Milestones

• Hotel Completion: Specific timelines for the hotel's completion have not been publicly disclosed.

• Sustainability Initiatives: Ongoing efforts are being made to integrate renewable energy sources and water conservation measures into the park's operations.

Technological Platform and Innovation

Proprietary Technologies

• Thermal Water Utilization: Harnessing the therapeutic properties of salt-bromine-iodine thermal waters for wellness treatments.

Significant Scientific Methods

• Hydrotherapy Techniques: Employing various hydrotherapy methods, including thermal pools and wellness paths, to promote relaxation and health.

Leadership Team

Key Executives

• Flavio Zuliani: CEO of Aquardens, leading the company's strategic direction and growth initiatives.

Professional Backgrounds

• Flavio Zuliani: Brings extensive experience in the hospitality and tourism sectors, contributing to the development and expansion of Aquardens.

Key Contributions

• Flavio Zuliani: Instrumental in establishing Aquardens as Italy's leading thermal park and in forging strategic partnerships to support its growth.

Leadership Changes

Recent Appointments

• Eurazeo Acquisition: In February 2025, Eurazeo's Real Estate team acquired a majority stake in Aquardens, with the existing management team, including CEO Flavio Zuliani, reinvesting alongside Eurazeo to support the company's growth.

Competitor Profile

Market Insights and Dynamics

• Market Size and Growth Potential: The thermal spa industry in Italy is significant, with Aquardens leading as the largest thermal park, indicating substantial market potential for wellness tourism.

Competitor Analysis

• Terme di Sirmione: A prominent thermal spa located near Lake Garda, offering a range of wellness services.

• Terme Euganee: A well-known thermal spa in the Euganean Hills, providing various thermal treatments.

Strategic Collaborations and Partnerships

• Eurazeo Investment: The acquisition by Eurazeo's Real Estate team in February 2025 marks a significant partnership aimed at accelerating Aquardens' growth and enhancing its offerings.

Operational Insights

• Competitive Advantages: Aquardens' extensive facilities, diverse wellness offerings, and strategic location near major tourist destinations provide a strong competitive edge in the thermal spa market.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Facility Expansion: Continued development of amenities, including the planned 4-star hotel, to enhance the visitor experience.

• Sustainability Initiatives: Ongoing efforts to integrate renewable energy sources and water conservation measures into operations.

Future Business Directions

• Market Expansion: Leveraging the partnership with Eurazeo to explore new growth opportunities and expand the park's offerings.

• Innovation in Wellness Services: Continuing to innovate in wellness and leisure services to attract a diverse clientele.

Opportunities for Expansion

• International Tourism: Enhancing marketing efforts to attract international visitors seeking unique wellness experiences.

• Event Hosting: Utilizing the park's facilities to host international wellness events and competitions, such as the Aufguss World Championships.

Contact Information

• Official Website: www.aquardens.it

• Social Media Profiles:

• Facebook: Aquardens Thermal Park

• Instagram: @aquardens

• Twitter: @Aquardens