Arc Intermedia Company Profile

Background

Arc Intermedia, established in 2010, is a digital-only marketing agency specializing in customer acquisition for both B2B and B2C companies across the United States and the United Kingdom. The agency's mission is to deliver integrated digital marketing strategies that drive measurable results, focusing on lead generation and content delivery. With a commitment to transparency and client partnership, Arc Intermedia has positioned itself as a significant player in the digital marketing industry.

Key Strategic Focus

Arc Intermedia's strategic focus centers on providing comprehensive digital marketing services, including:

• Search Engine Optimization (SEO): Implementing strategies to improve clients' search engine rankings and online visibility.

• Paid Search Advertising: Managing targeted pay-per-click campaigns to attract the right audience efficiently.

• Marketing Automation: Utilizing tools to automate marketing processes, enhancing efficiency and effectiveness.

• Social Advertising: Crafting and executing advertising campaigns across various social media platforms.

The agency employs advanced technologies such as Google Ads, Shopify, React, and PHP to deliver innovative solutions tailored to clients' needs. Arc Intermedia serves a diverse clientele, including industries like consumer products, healthcare, business services, and financial services.

Financials and Funding

As of November 2024, Arc Intermedia reported annual revenues of approximately $601,000. The agency operates with a team of around nine employees, reflecting a boutique approach to client service.

Technological Platform and Innovation

Arc Intermedia distinguishes itself through the integration of advanced technologies and methodologies, including:

• Proprietary Technologies: Utilizing platforms like Google Ads and Shopify to enhance marketing efforts.

• Scientific Methods: Employing data-driven strategies and analytics to inform decision-making and optimize campaign performance.

Leadership Team

Arc Intermedia's leadership comprises experienced professionals dedicated to client success:

• David Sonn, President: Brings extensive experience in digital marketing and strategic planning.

• Matthew Ulmer, VP of Operations & Client Relations: Oversees operational efficiency and client relationship management.

• Mike Maier, VP of Technology & Business Solutions: Leads technological initiatives and business solution development.

• Patrick Coyne, Director of Organic & Local Search: Specializes in enhancing clients' organic search presence.

• Katie Schieder, Director of Inbound Marketing & Content: Focuses on content strategy and inbound marketing efforts.

• Laura Sharpe, Director of Paid Advertising: Manages paid advertising campaigns across various platforms.

Competitor Profile

Market Insights and Dynamics

The digital marketing industry is characterized by rapid growth and technological advancements. Companies are increasingly investing in digital strategies to enhance customer acquisition and brand visibility. The market is competitive, with agencies offering a range of services from SEO to comprehensive digital campaigns.

Competitor Analysis

Key competitors in the digital marketing space include:

• Hallam: Offers a broad spectrum of digital marketing services with a focus on data-driven strategies.

• Tombras: A full-service agency known for integrating creative and media services.

• Digital Third Coast: Specializes in SEO and paid media, emphasizing measurable results.

• Titan Growth: Focuses on advanced SEO techniques and proprietary technology.

• Seer Interactive: Combines data analytics with digital marketing to drive performance.

• Acceleration Partners: Known for affiliate marketing and partnership programs.

• 97th Floor: Provides content marketing and SEO services with a creative approach.

• Brainlabs: Utilizes automation and data science to optimize digital marketing campaigns.

Strategic Collaborations and Partnerships

Arc Intermedia has established partnerships with notable clients, including:

• Sharp Electronics

• Aqua America

• CertaPro Painters

• Acts Retirement-Life Communities

• Baseball America

• Softball America

• Last2Left.com

• ImageFirst

• Whittle Schools & Studios

These collaborations underscore the agency's ability to cater to diverse industries and deliver tailored digital marketing solutions.

Operational Insights

Arc Intermedia's operational strategy emphasizes:

• Client-Centric Approach: Acting as a consultant and partner rather than a vendor, integrating closely with clients' teams.

• Diverse Expertise: Employing a team with varied skills, including data analysis, design, development, writing, and media buying, to contribute to unified client goals.

• Transparent Processes: Maintaining clear communication and reporting to ensure clients are informed and engaged throughout the marketing process.

Strategic Opportunities and Future Directions

Looking ahead, Arc Intermedia aims to:

• Expand Service Offerings: Continuously evolve its digital marketing services to incorporate emerging technologies and trends.

• Strengthen Client Relationships: Focus on building long-term partnerships by delivering consistent and measurable results.

• Enhance Technological Integration: Invest in advanced tools and platforms to optimize campaign performance and client outcomes.

By leveraging its current strengths and adapting to industry developments, Arc Intermedia is well-positioned to achieve its future objectives.

Contact Information

• Website: arcintermedia.com

• LinkedIn: Arc Intermedia on LinkedIn

• Twitter: @ArcIntermedia

• Facebook: Arc Intermedia on Facebook

For more information or to discuss potential collaborations, please visit the company's website or social media profiles.