Archetype Themes: Company Research Report
1. Company Overview
Name: Archetype Themes
Mission:
- Mission Statement: "We believe everyone should be able to participate and succeed in the digital economy."
Founded: 2017 by Paul Pritchard and Carson Shold
Key People:
- Paul Pritchard: Co-Founder
- Carson Shold: Co-Founder
- Thomas Kelly: CEO
Headquarters: Montreal, QC
Number of Employees: 11-50
Revenue: No information is available
Known For: Creating beautifully designed, premium online store themes for Shopify.
2. Product Portfolio
Impulse
Description: A clean and minimal design style Shopify theme focused on fast, flexible visual storytelling.
Key Features:
- Powerful visual storytelling
- Advanced custom promotion
- Truly mobile-first design
- Quick buy
- Conversion-focused
Expanse
Description: A versatile theme designed for large inventory Shopify stores, offering advanced navigation and filtering features.
Key Features:
- Powerful navigation and filters
- Boost upsell and cross-sell
- Advanced custom promotion
- Mobile-first optimized
- Conversion-focused
Gem
Description: Meticulously crafted for jewelry and accessories with powerful features and a clean design.
Key Features:
- Advanced media with text
- Advanced accordion for content organization
- Captivating image gallery section
- Flexible promo grid layout
- Mobile-first optimization
Motion
Description: Designed for brand and product storytelling, featuring animations, video support, and mobile optimization.
Key Features:
- Showcase evolving collections
- Smooth storytelling animations
- Quick add to cart
- Mobile-first optimized
Fetch
Description: A minimalist design theme built for pet stores, also suitable for accessories and beauty products.
Key Features:
- Built for performance
- Advanced image layout
- Creativity-focused design elements
- Mobile-first optimized
Streamline
Description: An eye-catching, fast-loading theme designed primarily for mobile commerce.
Key Features:
- Eye-catching animations
- Lightning quick load times
- Thumb-friendly design
- Mobile-first optimized
3. Recent Developments
New Products Launched:
- No information is available
New Features Added:
- Impulse v7.5.5: Improved with updates as of September 2024
- Expanse v5.2.5: Improved with updates as of September 2024
- Streamline v6.5.2: Improved with updates as of September 2024
- Fetch v2.2.4: Improved with updates as of September 2024
- Motion v10.5.2: Improved with updates as of September 2024
- Gem v2.1.4: Improved with updates as of September 2024
New Partnerships:
- No information is available
Conclusion
Archetype Themes continues to be a leader in premium Shopify themes, recognized for their quality, customer-centric approach, and ability to stay updated with the latest ecommerce trends and Shopify features.
