Company Research Report: Archive

Company Overview

• Name: Archive

• Mission: To keep products in use for as long as possible by integrating technology to enhance the circular economy and reduce fashion's environmental footprint.

• Founded: No specific date provided; mentions of operational activities beginning as early as 2021.

• Founders: Emily Gittins and Ryan Rowe.

• Key People:

• Emily Gittins, Co-founder and CEO

• Ryan Rowe, Co-founder and CTO

• Headquarters: San Francisco Bay Area, CA, USA

• Number of Employees: 11-50 employees

• Revenue: No information is available

• Known For: Archive is known for its innovative resale technology that empowers brands to develop and scale profitable resale businesses. Archive’s approach focuses on sustainability, profitability, and enhancing the customer journey.

Products

Solutions Offered by Archive

1. Ecommerce Solutions:

• Customizable, user-centric online marketplace site.

• Features such as algorithmic pricing, curated shopping experiences, and brand control through listing reviews.

2. Logistics and Operations:

• Integration with experienced resale logistics partners.

• Dynamic processing for repairs, cleaning, and end-of-life solutions like recycling and donation.

• Comprehensive Warehouse Management System (WMS) and Retail App for managing resale operations efficiently.

3. Retail Solutions:

• In-store resale options, trade-in capabilities.

• Integrated technologies that unify retail and recommerce strategies.

Key Features of Products:

• Algorithmic Pricing: Optimizes sell-through rates by recommending prices based on factors like MSRP and item condition.

• Inventory Insights: Real-time insights into product conditions and location, supporting efficient inventory management.

• Universal Integration: Tech solutions integrate with ERPs, loyalty programs, and more, seamlessly updating product catalogs.

• Dynamic and Intelligent Routing: Ensures profitability in resale and promotes sustainable end-of-life solutions when items cannot be sold.

• Smart Merchandising: Enables a curated shopping experience with thoughtful filters and product assortments.

Recent Developments

• New Products and Features:

• Launch and scale of the Karhu Renewed program, integrating advanced logistics to process returns and ensure items are resale-ready.

• Introduction of Archive’s proprietary WMS to manage logistics and in-store take-back for major brands like The North Face.

• Recent Partnerships:

• Partnered with major global brands such as The North Face, Oscar de la Renta, and many others to implement customized resale solutions.

• Collaborations with logistics providers like TERSUS, ACS for sustainable fulfillment solutions.

• Company Growth and Funding:

• Secured $30 million in Series B funding in March 2025, led by Energize Capital, to expand global operations and innovation efforts.

• Spanning new product developments and expanding into diverse retail categories.

• Market Impact and Insights:

• Reportedly, 1/3 of apparel items bought in the last 12 months were secondhand, illustrating the increasing traction of the resale market.

• Archive’s platform has supported the significant revenue and customer loyalty growth for its brand partners, as demonstrated by case studies from M.M.LaFleur, Hanna Andersson, and The North Face Renewed programs.

Strategic Importance

Archive is at the forefront of a paradigm shift in retail, integrating sustainability and profitability through technology. By continuing to lead in the recommerce space, Archive creates significant value for brands in terms of additional revenue streams, enhanced customer loyalty, and alignment with the growing consumer demand for sustainable shopping options.