Ars Longa Media: Company Profile

Background

Overview

Ars Longa Media is a media and marketing company specializing in the intersection of health and creativity. Founded in December 2019, the company is headquartered in Lorain, Ohio, United States. Its mission is to inject creativity into health media and education, fostering innovative projects and collaborations. The name "Ars Longa" is derived from the Latin phrase "Ars Longa, Vita Brevis," meaning "Art is long, life is short," reflecting the company's commitment to enduring creativity in the healthcare sector.

Mission and Vision

Ars Longa Media aims to restore humanism in the medical profession by bridging the gap between healthcare and the humanities. The company focuses on making impactful health media and education accessible, emphasizing the importance of creativity in medical practice.

Industry Significance

Operating within the health media and education industry, Ars Longa Media addresses the need for innovative and engaging content that resonates with both healthcare professionals and the general public. By producing content that combines medical education with creative expression, the company contributes to a more humanistic approach to healthcare communication.

Key Strategic Focus

Core Objectives

Content Development: Crafting engaging content tailored for professionals in and out of healthcare, including podcast scripts and YouTube video outlines.

Full-Service Production: Managing all aspects of content creation, from recording to editing, ensuring seamless production processes.

Monetization Strategies: Implementing custom strategies to unlock revenue potential through sponsorships, merchandise, and content licensing.

Creative Representation: Elevating brand presence through industry connections and negotiation expertise to maximize recognition and compensation.

Innovative Marketing: Developing creative campaigns that captivate audiences and drive results beyond traditional advertising methods.

CME Integration Support: Enhancing content's educational value by offering Continuing Medical Education (CME) credits seamlessly integrated into platforms.

Areas of Specialization

Ars Longa Media specializes in producing podcasts and other media content centered on medical education, psychology, and healthcare. The company partners with physician content creators to develop, manage, and monetize their media platforms.

Key Technologies Utilized

The company employs various technologies to support content creation and distribution, including:

Podcast Production Tools: Software and equipment for recording, editing, and publishing podcasts.

Video Production Software: Tools for creating and editing video content for platforms like YouTube.

Content Management Systems (CMS): Platforms for organizing and managing digital content.

Analytics Tools: Software to track audience engagement and content performance.

Primary Markets Targeted

Ars Longa Media primarily targets healthcare professionals, medical students, and the general public interested in health education. By producing content that is both informative and engaging, the company aims to reach a broad audience seeking quality health-related media.

Financials and Funding

Funding History

In January 2021, Ars Longa Media secured an investment from Evergreen Podcasts, a podcast network. This partnership allowed Evergreen Podcasts to assume an ownership position in Ars Longa Media, with the intention to accelerate growth and expand the reach of its medical and wellness podcast channel.

Total Funds Raised

Specific details regarding the total funds raised by Ars Longa Media are not publicly disclosed.

Notable Investors

Evergreen Podcasts: Invested in January 2021, taking an ownership position in Ars Longa Media.

Intended Utilization of Capital

The capital from Evergreen Podcasts was intended to support operational functions, craft marketing and audience-building programs, and expand the reach of Ars Longa Media's podcasts.

Pipeline Development

Ars Longa Media focuses on developing a diverse range of podcasts and media content. While specific details about pipeline candidates and development stages are not publicly disclosed, the company has produced over 1 million podcast downloads in 2020, indicating a strong and growing presence in the health media sector.

Technological Platform and Innovation

Proprietary Technologies

Ars Longa Media utilizes proprietary content management and distribution platforms to streamline the production and dissemination of its media content. These platforms are designed to handle the unique needs of health-related media, ensuring compliance with industry standards and regulations.

Significant Scientific Methods

The company employs evidence-based approaches in its content creation, ensuring that information is accurate, reliable, and aligned with current medical knowledge. This includes collaboration with medical experts and adherence to best practices in health communication.

Leadership Team

Key Executives

Patrick C. Beeman, M.D.: Founder and Chief Email Officer. Dr. Beeman is an Ob/Gyn and addiction medicine physician from Lorain, Ohio. He founded Ars Longa Media to inject creativity into health media and education.

Randy Chase: Business Operations. Randy oversees the business operations of Ars Longa Media, ensuring efficient management and strategic growth.

Erin McCue: Production Supervisor. Erin manages the production team, overseeing the creation and quality of media content.

Osinachi Okoro: Art Director. Osinachi leads the creative direction, ensuring that all media content aligns with the company's artistic vision.

Cole Zimmerman: Production Manager. Cole coordinates production schedules and resources to ensure timely delivery of content.

Callie Dunehew: Web Designer. Callie designs and maintains the company's digital presence, ensuring an engaging user experience.

Leadership Changes

Specific details regarding recent leadership changes or appointments within Ars Longa Media are not publicly disclosed.

Market and Competitor Analysis

Market Insights and Dynamics

The health media and education industry is experiencing significant growth, driven by increasing demand for accessible and engaging health information. Digital platforms, particularly podcasts and online courses, have become essential tools for health education, offering flexibility and a wide reach.

Competitive Landscape

Ars Longa Media operates in a competitive environment that includes several notable entities:

Evergreen Podcasts: A podcast network that has invested in Ars Longa Media, indicating a collaborative relationship enhancing content distribution.

MedPage Today: Provides medical news and education through various digital platforms, including podcasts.

UpToDate: Offers evidence-based clinical decision support and educational content for healthcare professionals.

Healthline Media: Delivers health information and news through articles, videos, and podcasts.

Strategic Collaborations and Partnerships

Ars Longa Media's partnership with Evergreen Podcasts represents a significant collaboration, enhancing content distribution and audience engagement. This alliance allows Ars Longa Media to leverage Evergreen's established network and resources to broaden its reach within the health media sector.

Operational Insights

Ars Longa Media distinguishes itself through its emphasis on creativity and humanism in health media. By producing content that is both informative and engaging, the company appeals to a broad audience spanning healthcare professionals and the general public. The partnership with Evergreen Podcasts strengthens the company's market position by providing access to an extensive distribution network and supplementary resources.

Strategic Opportunities and Future Directions

The company is positioned to capitalize on the expanding demand for innovative health education content. Potential areas for growth include expanding podcast offerings, exploring new media formats, and cultivating additional partnerships to enhance content distribution and increase audience engagement. Ars Longa Media's dedication to creativity and humanism offers a robust foundation for pursuing these goals.