Art Point Company Research Report
Company Overview
Name
Art Point
Mission of the Company
"Fashion is the mood board of society."
- Lena Kvadrat
Founding Information
- Founded: 1998
- Founder: Lena Kvadrat
Key People
- Lena Kvadrat: Designer and Artist
Headquarters
- Location: Vienna, Austria
Number of Employees
No information is available
Revenue
No information is available
What is the Company Known For
Art Point is known for its innovative and philosophical approach to fashion, using garments as a medium for cultural, geopolitical, and social commentary. The company focuses on creating fashion that doubles as a form of communication.
Products
Offered Products
- Halbe Netz-Weste (rechte Seite)
- Description: A half mesh vest
- Price: €145
- Kurze Weste
- Description: A short vest
- Price: €248
- Regenmantel mit abnehmbaren Ärmeln und Unterteil
- Description: A raincoat with detachable sleeves and lower part
- Price: €495
- Schmale Hose mit Reißverschlüssen an der Länge
- Description: Slim trousers with zippers along the length
- Price: €255
- Schmaler Blazer mit Rückenschlitz
- Description: Slim blazer with back slit
- Price: €325
Schalweste
- Description: A garment with numerous styling options that can be worn as a vest or scarf.
- Key Features:
- Versatile wearing styles including flipping, twisting, draping, and wrapping.
- Use of specific art point clip accessories to create more variations.
- Price: €225
Product Categories
- T-Shirts
- Blouses
- Pants
- Skirts
- Dresses
- Jackets
- Coats
- Vests
- Tops
- Belts
- Accessories
- Clip Accessories
- Bags
- Tendons
- Miscellaneous
- Scarves
Recent Developments
New Products Launched
- ASSEMBLAGE Winter 24/25 Collection:
- Featuring: Schmaler Blazer with Rückenschlitz, Regenmantel with detachable sleeves, and more.
- Availability: Online and in the Concept Store, Vienna.
New Features Added to Existing Products
No information is available
New Partnerships
No information is available
Fashion Shows and Collections
- Assemblage Winterkollektion 2024/25
- Subjectivism Sommerkollektion 2024
- Winter 2023/24 Collection: Subjectivism
- Post/Illusionism: Sommer Collection 2023
- Meta/Feminism: Winterkollektion 2022/23
- Zoomification: Sommerkollektion 2022
Art Point Philosophy
- Art Point collections are dedicated to decoding the language of fashion while ensuring wearability.
- Emphasis on details and proportions in each piece to merge usability with statement value.
- The collections focus on philosophical, social, and cultural themes codified into unique art point design elements.
Production
- Over 40 collections have been developed by Lena Kvadrat.
- Each year, two collections are made, revolving around specific themes.
- Collections are designed in the workshop/atelier/office in Vienna with initial prototypes created there.
- Production for agent/distributor sample collections and Concept Store items occurs in Slovakia.
Specialty
- Art Point uses custom-designed fabrics produced in Italy or Portugal.
- Utilizes large-scale patterns ensuring uniqueness without losing recognition value.
Concept Store
- Location: Neubaugasse 35, 1070 Vienna, Austria
- Opening Hours: Monday to Friday 11-17:00, Saturday 11-17:00
- Features:
- Concept store serves as a comprehensive presentation of the brand and its philosophy.
- Sells selected shoes, bags, and accessories from other international brands.
- Highlight: A checkout counter made from a shopping cart, emphasizing the act of purchasing.
- Gallery aspect furniture modules that can adapt based on the season’s requirements for product display.
Conclusion
This report provides a detailed overview of Art Point, highlighting key company information, product offerings, and recent developments. This fashion brand, rooted in Vienna, is recognized for its artistic and philosophical approach to fashion design and communication.
