Artajasa Pembayaran Elektronis: Company Profile

Background

Overview

PT Artajasa Pembayaran Elektronis (Artajasa) is a pioneering Indonesian company specializing in electronic transaction services, particularly in providing network infrastructure for the banking and payment industry. Established on February 10, 2000, Artajasa offers flexible payment transaction products and services applicable across various business units, from upstream to downstream activities, accessible globally and in real-time.

Mission and Vision

Mission: To deliver integrated, innovative, and efficient electronic transaction services.

Vision: To be the foremost provider of electronic transaction services.

Corporate Values

Focus

Agility

Speed

Trustworthy

Corporate Culture

Customer Oriented

Innovation

Teamwork

Adaptability

Key Strategic Focus

Core Objectives

Artajasa aims to strengthen Indonesia's digital payment ecosystem by providing secure, efficient, and reliable payment system services to banks, institutions, and the general public, thereby contributing significantly to the nation's financial inclusion and digital transformation.

Areas of Specialization

Switching Services: Managing ATM networks such as ATM Bersama, facilitating interbank transactions.

Payment Services: Processing bill payments, real-time fund transfers, and mobile and QR payment integrations.

Managed Services: Offering end-to-end solutions, including device/channel management, fraud detection systems, and third-party card management.

Key Technologies Utilized

ATM Networks: ATM Bersama, connecting over 80,000 ATMs across Indonesia.

QR Payment Systems: Implementing QRIS (Quick Response Code Indonesian Standard) for seamless mobile payments.

Managed Service Solutions: Providing infrastructure as a service (IaaS) for financial institutions to connect to systems like BI-FAST.

Primary Markets Targeted

Artajasa primarily serves the Indonesian market, collaborating with banks, financial institutions, fintech companies, and various industries to enhance digital payment solutions.

Financials and Funding

Funding History

Specific details regarding Artajasa's funding history, total funds raised, and recent funding rounds are not publicly disclosed. The company operates as a private entity, and such financial information is typically confidential.

Notable Investors

Artajasa is a subsidiary of PT Arta Integrasi Teknologi (ARINT), a holding company specializing in electronic payments. ARINT is owned by Lintasarta (62%) and PT Perusahaan Pengelola Aset (PPA) (38%).

Utilization of Capital

While specific utilization details are not publicly available, Artajasa has been investing in expanding its digital payment infrastructure, enhancing security measures, and developing new services to support the growing demand for electronic transactions in Indonesia.

Pipeline Development

Key Pipeline Candidates

Artajasa is continually developing and enhancing its services, including:

Bersama Interface Processor (BIP): A solution enabling financial institutions to connect to Bank Indonesia's BI-FAST system efficiently.

QRIS Cross-Border Payments: Expanding QRIS to facilitate international transactions, such as enabling payments from Japanese tourists in Indonesia.

Stages of Development

These initiatives are in various stages of development, with some already operational and others in the planning or implementation phases.

Target Conditions

The developments aim to address the need for efficient, secure, and inclusive digital payment solutions in Indonesia, catering to both domestic and international transaction requirements.

Anticipated Milestones

Artajasa continues to collaborate with financial institutions and regulatory bodies to implement these services, with milestones including system integrations, service rollouts, and user adoption targets.

Technological Platform and Innovation

Proprietary Technologies

ATM Bersama Network: A shared ATM network connecting over 80,000 ATMs across Indonesia.

QRIS: A standardized QR code payment system facilitating seamless mobile transactions.

Significant Scientific Methods

Managed Service Solutions: Providing infrastructure as a service (IaaS) for financial institutions to connect to systems like BI-FAST.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, Artajasa's focus on security and efficiency suggests the potential integration of advanced technologies to enhance transaction processing and fraud detection.

Leadership Team

Executive Profiles

Armand Hermawan: President Director. Holds a PhD in Finance from the University of Newcastle, Australia, and a Master's in Financial Econometrics from Lincoln University, New Zealand. Previously served as Director and Chief Strategy Officer at Indosat Ooredoo Hutchison and Director of Strategy at PT Angkasa Pura II.

Siti Hidayati: Director. Holds a Master's in Economics from the University of Indonesia. Formerly served as Acting Director at Bank Indonesia's Payment System Policy and Oversight Department.

Heru Perwito: Director. Holds a Bachelor's in Computer Science from the Bandung Institute of Technology. Previously served as Vice President of Switching Business at Artajasa.

Dendy K. Pramudito: Director. Holds a PhD in Business Information Systems from Bina Nusantara University, Jakarta. Former Chief Technology Officer at Bank Hibank Indonesia and MNC Group.

Leadership Changes

Recent significant changes or appointments within Artajasa's leadership are not publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The Indonesian digital payment market is experiencing rapid growth, driven by increasing smartphone penetration, internet connectivity, and a shift towards cashless transactions. In 2024, digital payment transactions in Indonesia reached 34.5 billion, growing 36.1% year-on-year.

Competitor Analysis

Key competitors in the Indonesian payment infrastructure sector include:

PT Bank Negara Indonesia (BNI) Tbk: Offers a range of digital payment solutions and has a significant market presence.

PT Bank Mandiri (Persero) Tbk: Provides comprehensive digital banking services, including payment processing.

OVO: A leading digital payment platform in Indonesia, offering various financial services.

GoPay: A prominent mobile payment service integrated with the Gojek ecosystem.

Strategic Collaborations and Partnerships

Artajasa has established significant collaborations with global financial entities such as Mastercard, enhancing its payment gateway capabilities.

Operational Insights

Artajasa's extensive ATM network and comprehensive payment services position it as a key player in Indonesia's digital payment ecosystem, offering a wide range of services to meet diverse customer needs.

Strategic Opportunities and Future Directions

Artajasa continues to innovate and expand its services, focusing on enhancing digital payment solutions, improving security measures, and fostering financial inclusion in Indonesia. The company's strategic roadmap includes developing managed service solutions and expanding QRIS for cross-border payments.