Aruna Company Profile

Background

Overview

Aruna is Indonesia's largest integrated fisheries commerce platform, established in 2016. The company connects small-scale fishermen to global markets through a digital platform, aiming to create fair trade by ensuring transparent pricing. By streamlining the fishery supply chain, Aruna enhances the livelihoods of local fishermen and provides consumers with affordable, high-quality seafood.

Mission and Vision

Mission: To make the sea a better livelihood for all.

Vision: To make Indonesia the global maritime axis by 2045.

Industry Significance

Aruna plays a pivotal role in Indonesia's fishery sector by reducing supply chain inefficiencies and connecting local producers directly with international markets. This approach not only improves the income of fishermen but also ensures the sustainability and quality of seafood products.

Key Strategic Focus

Core Objectives

Enhance the livelihoods of small-scale fishermen by providing direct access to broader markets.

Ensure fair trade through transparent pricing mechanisms.

Promote sustainable fishing practices to protect marine ecosystems.

Areas of Specialization

Digital platform development for fishery commerce.

Supply chain optimization in the seafood industry.

Sustainable sourcing and quality control in seafood products.

Key Technologies Utilized

Mobile applications for fishermen to log catches, manage sales, and receive payments.

Data analytics tools to monitor market trends and optimize pricing strategies.

GPS tracking systems to guide fishermen to sustainable fishing zones.

Primary Markets Targeted

Domestic markets within Indonesia.

International markets, including Singapore, China, and the United States.

Financials and Funding

Funding History

Seed Funding: In 2017, Aruna secured seed funding from hardware and machinery distributor UMG Indonesia.

Series A Funding: On January 26, 2022, Aruna raised $30 million in a Series A funding round led by East Ventures, Indogen Capital, SMDV, AC Ventures, Prosus Ventures, Vertex Ventures Southeast Asia & India, and Susquehanna International Group (SIG).

Total Funds Raised

As of January 2026, Aruna has raised a total of $65 million in funding.

Utilization of Capital

The capital raised has been utilized to expand Aruna's operations across Indonesia, enhance its digital platform, and support the development of sustainable fishing practices.

Pipeline Development

Key Pipeline Candidates

Aruna focuses on developing its digital platform and expanding its network of fishermen and buyers. The company is also working on enhancing its logistics and supply chain capabilities to ensure timely and efficient delivery of seafood products.

Stages of Development

Digital Platform: Ongoing development and optimization to improve user experience and functionality.

Fishermen Network: Continuous expansion to include more small-scale fishermen across Indonesia.

Logistics and Supply Chain: Enhancement of infrastructure to support increased demand and ensure product quality.

Target Conditions

Aruna aims to address challenges such as market access for small-scale fishermen, supply chain inefficiencies, and the need for sustainable fishing practices.

Anticipated Milestones

Short-Term: Increase the number of fishermen and buyers on the platform.

Medium-Term: Expand export destinations and enhance logistics capabilities.

Long-Term: Achieve the vision of making Indonesia the global maritime axis by 2045.

Technological Platform and Innovation

Proprietary Technologies

Aruna Heroes App: Allows fishermen to log catches, manage sales, and receive payments.

Aruna Fishers App: Provides tools for fishermen to track their activities and access market information.

Significant Scientific Methods

Data Analytics: Utilized to monitor market trends, optimize pricing strategies, and ensure fair trade.

GPS Tracking: Guides fishermen to sustainable fishing zones, promoting responsible fishing practices.

Leadership Team

Key Executives

Farid Naufal Aslam: Co-Founder & CEO.

Indraka Fadhlillah: Co-Founder.

Utari Octavianty: Co-Founder.

Professional Backgrounds and Key Contributions

Farid Naufal Aslam: Led the development and scaling of Aruna's digital platform, connecting thousands of fishermen to global markets.

Indraka Fadhlillah: Played a pivotal role in establishing partnerships and expanding Aruna's network across Indonesia.

Utari Octavianty: Contributed to the strategic direction and growth initiatives of Aruna.

Competitor Profile

Market Insights and Dynamics

The Indonesian fishery industry is experiencing significant growth, driven by both domestic and international demand. The global seafood market was valued at $178.4 billion in 2024, projected to reach $226.2 billion by 2029.

Competitor Analysis

eFishery: An aquaculture technology company focusing on fish and shrimp farming.

Fisherman Technologies: Provides technology solutions for the fishing industry.

FishingMonk: Offers a platform connecting fishermen with buyers.

ABALOBI: Develops a fishing intelligence platform.

Captain Fresh: Provides a freshwater fish and seafood supply chain platform.

Strategic Collaborations and Partnerships

Aruna has established partnerships with various stakeholders, including hardware and machinery distributors like UMG Indonesia, to support its growth and expansion.

Operational Insights

Aruna's integrated model offers a competitive edge by reducing supply chain inefficiencies and connecting local producers directly with international markets. This approach enhances the income of fishermen and ensures the sustainability and quality of seafood products.

Strategic Opportunities and Future Directions

Aruna aims to expand its operations to cover nearly 90% of Indonesia's coastal areas, further enhancing its market presence. The company is also focusing on developing its digital platform and enhancing logistics capabilities to support increased demand and ensure product quality.