asBuilt Digital - Comprehensive Analysis Report
Summary
asBuilt Digital, established in 2012 by David Burton, is a leading digital engineering expert and one of the largest and most experienced independent specialist Building Information Modelling (BIM) consultancies in Australasia. The company's mission is to create "A Smarter World. Digitally.," enabling multiple streams of built data to unite as a digital twin. By harnessing 3D Spatial Intelligence, asBuilt Digital digitizes assets such as hospitals, stadiums, construction sites, airports, and manufacturing plants, providing clients with unparalleled insights and operational efficiencies across the entire built lifecycle.
1. Strategic Focus & Objectives
Core Objectives
asBuilt Digital's core objectives revolve around digitally transforming the built environment. The company aims to redefine how the industry approaches the thought, design, construction, and operation of assets. A primary goal is to enable the unification of diverse built data streams into a cohesive digital twin, fostering a single source of digital truth for all project stakeholders and asset owners.
Specialization Areas
The company specializes in a full suite of digital engineering services and solutions, including BIM Management, Advise, Capture, Model, Fabricate, Manage, and Communicate. A key area of expertise is the creation of comprehensive digital replicas of built assets by leveraging 3D Spatial Intelligence, Building Information Modelling (BIM), Internet of Things (IoT), and AI-driven data. These integrated technologies are designed to optimize asset performance from initial concept through design, construction, and ongoing operation and management.
Target Markets
asBuilt Digital primarily targets critical sectors within Australasia, including:
Commercial and community projects
Education
Healthcare
Residential
Stadiums
Transport
2. Financial Overview
Funding History
asBuilt Digital is an unfunded company, indicating it has not raised external venture funding rounds since its inception. The company is self-sustaining, generating revenue through its operational activities.
The estimated annual revenue for asBuilt Digital is $27.6 million.
3. Product Pipeline
Key Products/Services
asBuilt Digital offers a comprehensive range of digital engineering services augmented by proprietary software solutions.
Digital Engineering Services:
BIM Management: Strategic guidance and implementation support for Building Information Modelling.
Advise: Expert consultation on digital transformation strategies for built assets.
Capture: Utilizing advanced techniques like 3D Spatial Intelligence to digitize existing assets.
Model: Developing detailed digital models and replicas of built environments.
Fabricate: Supporting digital fabrication workflows.
Manage: Providing tools and processes for effective digital asset management.
Communicate: Facilitating seamless information exchange and collaboration among stakeholders.
Software Solutions:
VAULT: This platform unifies BIM, IoT, and AI-driven data into a live visual model. VAULT provides real-time dashboards, insights, and streamlines workflows across the design, construction, and operations phases, creating a "Golden Thread" for a unified project lifecycle.
PayLab: A sister application to VAULT, PayLab digitizes and automates payment-claims management. It delivers compliant, transparent workflows and accelerates approval processes across projects.
4. Technology & Innovation
Technology Stack
asBuilt Digital leverages a robust and proprietary technology stack to deliver its digital engineering services. At its core, the company utilizes:
Proprietary Workflows and Customized Software: Specifically designed to enable stakeholders to align and collaborate within a structured environment, collectively building a single, accurate information model.
3D Spatial Intelligence: A foundational technology that converts complex engineering schematics and intricate details of built assets into spatially modeled digital replicas.
Building Information Modelling (BIM): Central to their approach, BIM frameworks are used for creating and managing information throughout the lifecycle of a built asset.
Internet of Things (IoT): Integrated to bring dynamic, real-time data from physical assets into their digital models.
AI-driven Data: Artificial intelligence capabilities are utilized to process and derive insights from unified data streams, enhancing predictive analysis and operational efficiency.
Proprietary Developments
A significant aspect of asBuilt Digital's innovation is the development of its own software solutions:
VAULT: Unifies BIM, IoT, and AI-driven data into a live visual model, providing real-time dashboards and insights across design, construction, and operations.
PayLab: Automates and digitizes payment-claims management, ensuring transparency and efficiency in project finances.
Scientific Methodologies
The company’s approach involves sophisticated scientific methods to create digital twins. This includes converting vast amounts of engineering data and every minute detail of a built asset into a spatially meaningful digital replica. They are experts in unifying static data from BIM with dynamic data from IoT, augmented by AI for advanced analytics and storytelling capabilities, effectively making concrete and steel "clickable."
Technical Capabilities
asBuilt Digital's technical capabilities include creating powerful "digital twins" that bring static and dynamic data to life, allowing for in-depth analysis and the visualization of asset performance over time. Their platform enables real-time monitoring and management across all stages of a project's lifecycle, from design to operational handover.
5. Leadership & Management
Executive Team
asBuilt Digital is led by an experienced team of professionals combining expertise in digital engineering, construction, and technology.
David Burton: CEO and Founder. A Quantity Surveyor by background who co-founded asBuilt (then Latzero) in 2012 with the vision of achieving more predictable design and construction outcomes through digital transformation.
Simon Mobley: Co-founder. An Engineer by background, Simon co-founded asBuilt with David Burton, driven by a passion for enhancing efficiencies in the construction sector through digital innovation.
Matthew Gibson: Chief Financial Officer.
Richard Ferris: CTO.
Cassie Leong: Head of Data Science.
Paul Butterworth: Head of Product.
Prashanth Ravichelvan: NZ Practice Lead.
Linde Ryckeboer: DE Practice Lead - AU.
Tim Galea: Digital Delivery Manager.
Scott Au-Yeung: DE Technical Lead.
Jonathan Longmire: Customer Success Lead.
Tegan Williams: Marketing Coordinator.
Bri Butler-Gallie: Customer Success Coordinator.
Recent Leadership Changes
In 2020, asBuilt Digital expanded its leadership team by bringing in new talent and expertise. This strategic move was undertaken in preparation for anticipated growth across both its service offerings and its emerging software business.
6. Talent and Growth Indicators
Hiring Trends and Workforce
asBuilt Digital maintains a substantial workforce, with an employee count typically ranging between 51 and 200. Specific estimates indicate approximately 95 employees are part of its operational team. The company has demonstrated a proactive growth strategy, evidenced by the expansion of its leadership team in 2020 to support future scaling. The focus on developing both services and software lines suggests ongoing recruitment in specialized technical and managerial roles.
Company Size and Expansion Metrics
Originating in Northcote Point, New Zealand, in 2012, asBuilt Digital expanded its geographical footprint to Australia in 2017 with the establishment of offices in Sydney and Melbourne, signifying a strategic move toward broader market penetration across Australasia.
7. Social Media Presence and Engagement
Digital Footprint
asBuilt Digital actively maintains a digital presence across several key professional and social media platforms, leveraging them to disseminate brand messaging, share thought leadership, and engage with the community.
LinkedIn: [https://www.linkedin.com/company/asbuilt-digital](https://www.linkedin.com/company/asbuilt-digital)
Facebook: [https://www.facebook.com/asbuiltdigital/](https://www.facebook.com/asbuiltdigital/)
YouTube: [https://www.youtube.com/@asbuilt](https://www.youtube.com/@asbuilt)
Brand Messaging and Positioning
Through these channels, the company consistently communicates its expertise in digital engineering services and showcases its innovative software solutions, reinforcing its position as a leader in transforming the built environment digitally.
8. Competitive Analysis
Major Competitors
asBuilt Digital operates within a dynamic and competitive digital engineering and construction technology market. Key competitors include:
XYZ Reality: A company focused on similar digital domain solutions.
BuildOps: Another player in the broader digital engineering and construction software space.
PlanGrid: Now part of Autodesk, PlanGrid is a widely recognized platform offering construction productivity software.
The competitive landscape for asBuilt Digital includes an estimated 351 active competitors, with 63 of these being funded companies.
9. Market Analysis
Market Overview
The construction industry represents a massive market, with annual spending in the U.S. alone reaching $1.58 trillion. Despite its scale, construction remains one of the least digitized industries globally, creating a significant opportunity for digital engineering and Building Information Modelling (BIM) solutions. There is a strong and growing demand for advanced technologies that can improve efficiency, enhance transparency, and foster greater collaboration across all phases of construction and asset management.
Growth Potential
The market for digital twins, Internet of Things (IoT), and AI-driven data in infrastructure, manufacturing, and building management is experiencing robust growth. This trend creates a substantial and expanding market for specialized companies like asBuilt Digital. The focus on integrating technology to optimize performance across the entire built lifecycle—from initial design and construction to ongoing operations—is a key driver of market expansion.
Key Market Trends
Digitization of Construction: A widespread shift towards digital processes and data management.
Adoption of Digital Twins: Increasing implementation of virtual replicas for real-time monitoring and management of physical assets.
Integration of IoT and AI: Growing use of interconnected devices and artificial intelligence for data collection, analysis, and predictive insights in built environments.
Demand for Efficiency and Transparency: A constant push for solutions that streamline workflows, reduce errors, and provide clear oversight in projects.
10. Strategic Partnerships
asBuilt Digital has forged strategic alliances to strengthen its market position and operational capabilities. The company is recognized as a proud Microsoft ISV (Independent Software Vendor) partner. This collaboration is instrumental in the development and deployment of asBuilt Digital's proprietary software solutions, such as VAULT and PayLab, facilitating the seamless unification of BIM, IoT, and AI-driven data.
11. Operational Insights
asBuilt Digital distinguishes itself in the market through its profound expertise in digital engineering and Building Information Modelling (BIM), providing comprehensive, end-to-end services from initial concept to project handover.
Competitive Advantages
Proprietary Workflows and Customized Software: These unique assets enable a single, unified information model for all project stakeholders, streamlining collaboration and communication.
3D Spatial Intelligence: A core capability that allows for the creation of intricate digital twins and spatially intelligent models.
Digital Twin Technology: Leveraging this technology to optimize performance across design, construction, and operational phases.
* Software Products (VAULT and PayLab): These solutions offer tangible tools for real-time data integration, advanced insights, and automated payment management, directly addressing critical pain points within the construction and asset management industries.
Operational Strengths
The company's operational strengths lie in its ability to translate complex engineering data into actionable digital insights, improving project predictability, reducing risks, and enhancing asset longevity. Their consultative approach combined with advanced technological solutions positions them as a trusted partner for digital transformation in the built environment.
12. Future Outlook
Strategic Roadmap
asBuilt Digital's strategic roadmap is firmly focused on advancing its mission of enabling "A Smarter World. Digitally." This involves continually driving digital transformation within the built environment. Future initiatives include the expanded application of their digital twin technology to connect diverse streams of built data, making infrastructure more interactive, analyzable, and predictive. This holistic approach aims to significantly enhance human experience and reduce environmental impact through smarter asset management.
Growth Strategies
The company plans to continue transforming industry practices regarding how assets are conceived, designed, constructed, and managed. Significant growth opportunities are anticipated from the sustained expansion of the digital engineering and BIM market, particularly with the increasing adoption of IoT and AI across various facets of construction and facility management. Their proactive investment in expanding the leadership team and continuous development of both service offerings and software solutions underscore a firm commitment to achieving ambitious future objectives.
