ASEM S.r.l. Company Profile

Background

Overview

ASEM S.r.l., established in 1979, is an Italian company specializing in the design and manufacturing of industrial automation solutions, including industrial PCs, Human-Machine Interface (HMI) hardware and software, remote assistance systems, and Industrial IoT gateways. The company operates in the Industrial Automation, Test, and Measurement sectors, offering a comprehensive range of products based on x86 (PC) and ARM hardware platforms, as well as proprietary software platforms such as FT Optix™, Premium HMI, UBIQUITY, SoftPLC, and SOFTMOTION.

Mission and Vision

ASEM's mission is to provide innovative and flexible automation solutions that enhance industrial processes, ensuring safety, efficiency, and adaptability. The company envisions being a leading provider of open and standard-based automation technologies, empowering industries to achieve digital transformation and embrace Industry 4.0.

Primary Area of Focus

ASEM focuses on delivering high-quality industrial computing solutions, including industrial PCs, HMIs, control systems, and remote assistance technologies, catering to diverse industrial applications.

Industry Significance

With over four decades of experience, ASEM has established itself as a key player in the European industrial automation market, recognized for its expertise in integrating information and communication technologies with industrial automation systems.

Key Strategic Focus

Core Objectives

Innovation: Continuously develop and integrate advanced technologies to meet evolving industrial automation needs.

Customization: Offer highly configurable and customizable products and systems tailored to specific customer requirements.

Quality Assurance: Maintain high standards of quality in all products and services, ensuring reliability and performance.

Specific Areas of Specialization

Industrial PCs: Design and manufacture robust and reliable industrial computing platforms.

HMIs and Control Systems: Develop intuitive and efficient human-machine interfaces and control solutions.

Remote Assistance and IoT Gateways: Provide secure and effective remote support and connectivity solutions for industrial systems.

Key Technologies Utilized

Hardware Platforms: x86 (PC) and ARM architectures.

Software Platforms: FT Optix™, Premium HMI, UBIQUITY, SoftPLC, and SOFTMOTION.

Communication Protocols: OPC UA for seamless connectivity and data exchange.

Primary Markets Targeted

ASEM primarily serves the European industrial automation market, with a growing presence in North America and other global regions.

Financials and Funding

Funding History

Specific details regarding ASEM's funding history are not publicly disclosed.

Recent Funding Rounds

In April 2020, ASEM was acquired by Rockwell Automation S.r.l., a subsidiary of Rockwell Automation Inc., a leading global player in industrial automation.

Notable Investors

The acquisition by Rockwell Automation Inc. is a significant development, providing ASEM with enhanced resources and global reach.

Utilization of Capital

Post-acquisition, ASEM continues to operate independently, leveraging Rockwell Automation's global network to expand its market presence and accelerate product development.

Pipeline Development

Key Pipeline Candidates

ASEM's product development pipeline includes:

UNIQO Platform: A revolutionary platform based on a multi-platform framework, supporting applications on Windows and Linux operating systems, installable on x86 and ARM-based hardware.

Stages of Development

The UNIQO platform has been released to the market, offering a dynamic development environment with support for OPC UA, enabling versatile and scalable industrial applications.

Target Conditions

The UNIQO platform is designed to address the needs of industries undergoing digital transformation and adopting Industry 4.0 standards.

Anticipated Milestones

ASEM continues to enhance the UNIQO platform, focusing on expanding its capabilities and integration with various industrial systems.

Technological Platform and Innovation

Proprietary Technologies

UNIQO Platform: A multi-platform framework supporting applications on Windows and Linux, installable on x86 and ARM-based hardware.

Significant Scientific Methods

OPC UA Protocol: Utilized for seamless connectivity and data exchange across industrial systems.

Leadership Team

Executive Profiles

Renzo Guerra: Founder and Managing Director of ASEM S.r.l., with extensive experience in industrial automation and digital technologies.

Diana Teso: Chief Financial Officer, overseeing financial operations and strategic financial planning.

Simone Stancanelli: International Sales Manager, responsible for expanding ASEM's global market presence.

Sean Finnegan: Sales Director, leading sales strategies and customer engagement initiatives.

Filippo Callegari: Production Manager, managing manufacturing processes and ensuring product quality.

Marco Teso: Sales Manager Italy, focusing on domestic market development and customer relations.

Jhon Reginato (Arch.): Technical Department, leading technical design and engineering projects.

Monica Sartoretto: Logistics Department, overseeing supply chain and logistics operations.

Sergio Dorigo: IT Systems Manager, managing information technology infrastructure and systems.

Francesca Olgiati: Logistics Department, supporting logistics and distribution functions.

Franca Bergamo: Administration, handling administrative tasks and office management.

Lucia Bertolini: Secretary, providing executive support and coordination.

Vanessa Susic: Purchasing Department, managing procurement and supplier relations.

Doralice Chieregato: Sales Department, contributing to sales operations and customer service.

Lorena Bucca: Sales Department, assisting in sales activities and client interactions.

Alessandro Portaluri: Sales Department Middle East, focusing on sales and partnerships in the Middle East region.

Ricard Marti: Sales Department Spain, leading sales efforts in the Spanish market.

Jeffrey Wang: Sales Department China, managing sales and business development in China.

Competitor Profile

Market Insights and Dynamics

The industrial automation market is experiencing significant growth, driven by the adoption of Industry 4.0 technologies, digital transformation initiatives, and the increasing need for efficient and flexible automation solutions.

Competitor Analysis

ASEM faces competition from various global and regional players in the industrial automation sector, including:

Rockwell Automation Inc.: A global leader in industrial automation and digital transformation, offering a comprehensive range of automation solutions.

Siemens AG: A multinational conglomerate providing automation technologies, including industrial PCs and control systems.

Schneider Electric: Specializes in energy management and industrial automation solutions, offering a range of automation products.

Strategic Collaborations and Partnerships

The acquisition by Rockwell Automation Inc. has enhanced ASEM's capabilities, providing access to a broader customer base and advanced technologies.

Operational Insights

ASEM's integration with Rockwell Automation allows for expanded market reach and accelerated product development, leveraging Rockwell's global network and resources.

Strategic Opportunities and Future Directions

Strategic Roadmap

Product Innovation: Continue developing and enhancing the UNIQO platform and other product lines to meet evolving industry needs.

Market Expansion: Leverage Rockwell Automation's global presence to enter new markets and strengthen existing ones.

Customer Engagement: Enhance customer support and after-sales services to build long-term relationships and customer loyalty.

Future Business Directions

ASEM aims to be at the forefront of industrial automation, providing cutting-edge solutions that drive digital transformation and operational efficiency for industries worldwide.

Opportunities for Expansion

The partnership with Rockwell Automation presents opportunities to expand product offerings, enter new markets, and collaborate on large-scale industrial automation projects.

Positioning for Future Objectives

ASEM's commitment to innovation, quality, and customer-centric solutions positions it well to achieve its future objectives and maintain a competitive edge in the industrial automation market.