ASHER Close Deals Faster: Company Profile

Background

Overview

ASHER Close Deals Faster, operating under the name ASHER Strategies, is a full-service firm headquartered in Washington, D.C., specializing in enhancing sales performance for business-to-business (B2B) companies. Established in 1997, the company has a global reach and focuses on improving sales through comprehensive training, strategic planning, and business development workshops.

Mission and Vision

ASHER's mission is to empower sales professionals and organizations to accelerate their sales processes and achieve sustainable growth. The company's vision is to be a global leader in sales training and consulting, providing innovative solutions that drive measurable results for clients.

Primary Area of Focus

The firm's primary focus is on sales and marketing education, strategic planning facilitation, and business development process workshops. Additionally, ASHER offers the Advanced Personality Questionnaire (APQ), a sales assessment tool designed to identify candidates with natural sales aptitude and to coach existing team members toward greater success.

Industry Significance

ASHER has assessed the aptitude of over 50,000 salespeople and trained more than 70,000 individuals across 22 countries. The company has facilitated hundreds of sales process improvement workshops and strategic planning sessions, contributing significantly to the sales effectiveness of numerous organizations.

Key Strategic Focus

Core Objectives

ASHER's strategic objectives include:

Sales Training and Development: Enhancing the skills and effectiveness of sales teams through comprehensive training programs.

Strategic Planning Facilitation: Assisting organizations in developing and implementing effective sales strategies.

Business Development Process Improvement: Streamlining sales processes to increase efficiency and close deals faster.

Areas of Specialization

The company specializes in:

Sales and Marketing Education: Providing training programs that cover fundamental and advanced sales techniques.

Strategic Planning Facilitation: Guiding organizations through the development of effective sales strategies.

Business Development Workshops: Conducting workshops aimed at improving sales processes and business development strategies.

Key Technologies Utilized

ASHER employs various technologies to enhance its training and consulting services, including:

Online Training Platforms: Offering self-paced and live webinars through platforms like the Asher Virtual Academy (AVA).

Sales Assessment Tools: Utilizing the APQ to assess sales aptitude and tailor training programs accordingly.

Primary Markets Targeted

ASHER primarily targets B2B companies seeking to improve their sales performance. The firm's services are applicable to organizations of various sizes, from small businesses to large enterprises.

Financials and Funding

Funding History

Specific details regarding ASHER's funding history are not publicly disclosed. The company operates as a privately held entity.

Total Funds Raised

Information about the total funds raised by ASHER is not publicly available.

Recent Funding Rounds

There is no publicly available information regarding recent funding rounds for ASHER.

Notable Investors

ASHER is a privately held company, and details about its investors are not publicly disclosed.

Intended Utilization of Capital

While specific details are not available, it is likely that any capital raised would be utilized to expand ASHER's training programs, enhance technological platforms, and support global outreach initiatives.

Pipeline Development

Key Pipeline Candidates

ASHER's primary offerings include:

Close Deals Faster Sales Training: A comprehensive training program designed to enhance sales skills and accelerate the sales process.

Advanced Personality Questionnaire (APQ): A sales assessment tool aimed at identifying individuals with natural sales aptitude.

Stages of Development

Both the Close Deals Faster Sales Training and APQ are established offerings with ongoing development to incorporate the latest sales strategies and research.

Target Conditions

The training programs and assessments are designed to address challenges in sales performance, including:

Extended Sales Cycles: Reducing the time from initial contact to closing a deal.

Sales Process Inefficiencies: Streamlining sales processes to improve effectiveness.

Sales Aptitude Identification: Assessing and developing the natural sales abilities of individuals.

Relevant Timelines for Anticipated Milestones

ASHER continually updates its training programs and assessments to reflect current sales trends and methodologies. Specific timelines for future developments are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

ASHER's proprietary technologies include:

Advanced Personality Questionnaire (APQ): A tool designed to assess the natural sales aptitude of individuals.

Asher Virtual Academy (AVA): An online platform offering self-paced and live webinar training sessions.

Significant Scientific Methods

ASHER employs research-based methodologies, including:

Sales Aptitude Assessments: Utilizing tools like the APQ to evaluate and develop sales talent.

Sales Process Improvement Workshops: Conducting workshops based on extensive research of sales systems and best practices.

AI-Driven Capabilities

While ASHER incorporates advanced tools and methodologies, specific AI-driven capabilities are not detailed in the available information.

Leadership Team

John Asher – Chairman & CEO

Professional Background: John Asher is the co-founder and CEO of ASHER Strategies. He served as a captain of two nuclear-powered fast attack submarines in the U.S. Navy and later co-founded an engineering firm that grew at a compounded rate of 42% per year for 14 consecutive years. He has authored several sales training manuals and books, including "Close Deals Faster."

Amy Sawyer – Director of Business Operations

Professional Background: Amy Sawyer has over 33 years of experience in business operations. She currently serves as the Director of Business Operations at ASHER Strategies.

Kim Bialozynski – Director of Client Growth Strategies, Sales Training & Aptitude Assessments

Professional Background: Kim Bialozynski has over 31 years of experience in sales training and client growth strategies. She serves as the Director of Client Growth Strategies, Sales Training & Aptitude Assessments at ASHER Strategies.

Leadership Changes

Specific details regarding recent significant changes or appointments within ASHER's leadership are not publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The sales training and consulting industry is characterized by a diverse range of providers offering various methodologies and tools. The market is growing as organizations increasingly recognize the importance of effective sales strategies in achieving business success.

Competitor Analysis

ASHER's competitors include:

Bates White Economic Consulting: A consulting firm specializing in economic analysis and expert testimony.

Cloud Sherpas: A cloud advisory and technology services firm.

IDeaS Revenue Solutions: A provider of revenue management software and services.

Revenue Storm: A sales performance improvement company.

Strategic Collaborations and Partnerships

ASHER collaborates with various organizations to enhance its training programs and expand its reach. Notably, ASHER has been a keynote speaker for Vistage, a worldwide network of CEOs, delivering over 1,700 presentations to groups of CEOs and other top executives.

Operational Insights

ASHER differentiates itself through its comprehensive approach, combining sales training, strategic planning, and business development workshops. The company's focus on sales aptitude assessments and its proprietary tools, such as the APQ and AVA, provide a unique value proposition in the market.

Strategic Opportunities and Future Directions

ASHER is well-positioned to capitalize on the growing demand for effective sales training and consulting services. The company's ongoing development of online training platforms and its emphasis on research-based methodologies align with current industry trends, offering opportunities for expansion and increased market share.