ASK FRAS-LE FRICTION PVT. LTD. Company Profile

Background

ASK FRAS-LE FRICTION PVT. LTD. is a joint venture established in February 2018 between ASK Automotive Ltd., India's leading manufacturer of two-wheeler braking systems, and FRAS-LE S.A., a Brazilian company renowned for its friction materials. This collaboration aims to produce high-quality brake linings and pads for commercial vehicles, serving both Original Equipment Manufacturers (OEMs) and the aftermarket in India, Bangladesh, Nepal, and Sri Lanka, with additional exports facilitated through FRAS-LE's global network.

Key Strategic Focus

The company's strategic objectives include:

Product Excellence: Leveraging the combined expertise of ASK Automotive and FRAS-LE to manufacture superior brake components for commercial vehicles.

Market Expansion: Strengthening its presence in South Asia and exploring further international markets through FRAS-LE's established distribution channels.

Technological Advancement: Utilizing advanced manufacturing processes and materials to enhance product performance and safety standards.

Financials and Funding

As of March 31, 2021, ASK FRAS-LE FRICTION reported an operating income of ₹55.05 crore. The company has received financial support from both joint venture partners, including unsecured loans totaling approximately ₹22 crore, to bolster working capital and liquidity needs.

Pipeline Development

The company focuses on the production of brake linings and pads for commercial vehicles, with ongoing efforts to expand its product range and enhance existing offerings. Specific timelines for new product releases are aligned with market demands and technological advancements.

Technological Platform and Innovation

ASK FRAS-LE FRICTION distinguishes itself through:

Proprietary Technologies: Incorporating FRAS-LE's advanced friction material formulations to produce high-performance brake components.

Manufacturing Excellence: Implementing state-of-the-art production techniques to ensure product consistency and reliability.

Research and Development: Engaging in continuous R&D to innovate and improve product offerings, aligning with evolving industry standards and customer requirements.

Leadership Team

The leadership team comprises experienced professionals from both parent companies, bringing a wealth of knowledge in automotive manufacturing and business management. Key figures include:

K. S. Rathee: Chairman and Managing Director of ASK Automotive Ltd., instrumental in establishing the joint venture and contributing to its strategic direction.

Aman Rathee: President of ASK Automotive's Friction Division, overseeing operations and business development within the joint venture.

Leadership Changes

There have been no significant recent changes in the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The commercial vehicle brake components market in India is competitive, with several key players vying for market share. The industry is characterized by a focus on product quality, technological innovation, and strategic partnerships.

Competitor Analysis

Bosch Limited: A major player offering a wide range of automotive components, including braking systems, known for technological innovation and quality.

Rane Brake Lining Limited: Specializes in friction materials for automotive applications, with a strong presence in both OEM and aftermarket segments.

Brakes India Private Limited: Provides comprehensive braking solutions for various vehicle segments, emphasizing safety and performance.

Strategic Collaborations and Partnerships

The joint venture between ASK Automotive Ltd. and FRAS-LE S.A. exemplifies a strategic partnership aimed at combining expertise to produce high-quality brake components for commercial vehicles. This collaboration enhances the company's market position and innovation capacity.

Operational Insights

ASK FRAS-LE FRICTION's strategic considerations include:

Proximity to OEMs: Operating manufacturing facilities close to major OEMs to facilitate just-in-time delivery and logistical efficiency.

Quality Certifications: Adhering to international standards such as ISO 45001:2018 and ISO 14001:2015 to ensure product quality and environmental responsibility.

Workforce Development: Investing in employee training and development to maintain high standards of production and innovation.

Strategic Opportunities and Future Directions

The company is poised to capitalize on:

Market Growth: Expanding its footprint in the South Asian commercial vehicle market through enhanced product offerings and strategic partnerships.

Technological Innovation: Investing in R&D to develop advanced braking solutions that meet evolving safety and performance standards.

Sustainability Initiatives: Implementing eco-friendly practices in manufacturing processes to reduce environmental impact and align with global sustainability trends.

Contact Information

For more information, visit the company's official website.

Note: Specific contact details such as address, phone number, and email are not provided in this profile.