Company Research Report: AspireIQ Inc.
Company Overview
Name:
AspireIQ Inc.
Mission of the Company:
Connecting brands with creators to enable scalable and efficient word-of-mouth marketing.
Founded:
No information was provided.
Founders:
No information was provided.
Key People:
- Kerry Columbro, US Digital Director, Mars
- Nick Politi, Director of Strategic Partnerships, Kettle & Fire
- Shae Sattler, Influencer Partnerships & Community Marketing, Outer
- Jessica Selfridge, Social Media, Brand, & Influencer Partnerships Specialist, Mountain Rose Herbs
- Jessicka Nebesni, Marketing Strategist, Ovation Hair
- April Bobadilla, Social Media Manager
Headquarters:
No information was provided.
Number of Employees:
- 150+ employees
Revenue:
No information was provided.
What is the Company Known For:
AspireIQ is known for being the leading influencer marketing platform supporting brands to build communities of ambassadors, influencers, and affiliates at scale. The platform focuses on enabling effective and measurable word-of-mouth marketing.
Products
Product Overview:
AspireIQ offers a robust platform for influencer marketing enhanced with tools for campaign management, influencer discovery, ROI measurement, and content creation.
1. Influencer Discovery:
- Description: Search the world’s top influencers, ambassadors, creators, or affiliates by any criteria across all social channels.
- Key Features:
- Ability to search across all social platforms.
- Inbound and outbound discovery for creators and affiliates.
2. Relationship Management:
- Description: Tools to efficiently manage influencer campaigns, affiliate programs, and product seeding.
- Key Features:
- Elimination of spreadsheet dependency.
- Organized relationship tracking and management.
3. ROI Measurement:
- Description: Comprehensive tools to measure the impact of influencer marketing programs.
- Key Features:
- Metrics covering clicks, promo code usage, total reach, and more.
- Detailed storytelling of how influencers drive short- and long-term growth.
4. Content Creation:
- Description: Enable brands to use influencer content for marketing channels and ads.
- Key Features:
- Quick and inexpensive production of diverse content.
- Ability to boost ads with influencer-generated content.
5. Shopify Integration:
- Description: Integration with Shopify to streamline influencer marketing campaigns.
- Key Features:
- Quick and easy setup.
- Customized experience for campaign management.
Recent Developments
Recent Developments in the Company:
- Shift towards large-scale and efficient word-of-mouth marketing driven by the company’s specialized strategies and tools.
New Products Launched:
No information was provided.
New Features Added to Existing Products:
- Collaboration tools for managing influencer and affiliate marketing strategies, featuring enhanced discovery, streamlined relationship management, and robust ROI measurement capabilities.
New Partnerships:
- Partnering with notable brands such as M&M'S, Mars, Kettle & Fire, Outer, and others to drive influencer campaigns.
- Strategic collaborations with industry-leading platforms like TikTok to optimize influencer marketing initiatives.
Performance and Impact
Case Studies:
1. Care/of:
- Impact: Quadrupled engagement through the brand ambassador program.
2. L.L.Bean:
- Impact: Achieved a 675% increase in ROI from influencer marketing campaigns.
3. prAna:
- Impact: Streamlined influencer campaign management, resulting in saved time and improved engagement.
4. Best Western:
- Impact: Generated $980K in earned media value through streamlined influencer management.
5. Castlery:
- Impact: Improved organization of influencer campaign data, driving efficient international campaigns.
Customer Testimonials:
- Jessica Selfridge, Mountain Rose Herbs: Praised Aspire’s ability to develop personal and scalable relationships with influencers.
- Jessicka Nebesni, Ovation Hair: Highlighted Aspire’s dual focus on influencer and affiliate marketing.
- April Bobadilla, Social Media Manager: Noted the automatic alerts feature for influencer management.
- Janavi Dhawan, Ruggable: Increased revenue through influencer whitelisting and strengthened creator relationships.
Events and Webinars
Upcoming Events:
- September 12, 2024: Webinar on "How to turn UGC into Revenue."
Past Events:
- Variety of webinars focusing on specific strategies for leveraging influencer marketing in sectors like food & beverage, beauty, and more.
Conclusion
AspireIQ stands out for its comprehensive approach in the influencer marketing ecosystem, offering tools and services that help brands drive meaningful engagement and ROI through scalable and efficient word-of-mouth marketing strategies.
