Company Research Report: Assetario

Company Overview

• Name: Assetario

• Mission of the Company: Assetario is dedicated to improving mobile app user revenue by combining deep player understanding and personalized app experiences with common play patterns from across the industry. They provide AI-powered personalized solutions that optimize in-app purchase (IAP) targeting and marketing ROI.

• Founded: 2020

• Founders: Jakub Chudík and Matej Novák met at MIT, Boston, and founded Assetario driven by their common passion for artificial intelligence.

• Key People:

• Matej Novak, CEO at Assetario

• Jakub Chudík, Co-founder

• Headquartered: No information is available

• Number of Employees: 11-50 employees

• Revenue: No information is available

• Known For: Assetario is known for its AI-powered platform designed for app personalization, specifically focusing on revenue optimization for mobile app developers.

Products

In-App Purchase (IAP) Personalization

• Description: AI-powered recommendation engine providing real-time recommendations for each user to optimize in-app purchases, resulting in a 25% revenue uplift.

• Key Features:

• Dynamic Personalization: Offers tailored recommendations based on user-app engagement for unique in-store experiences.

• Contextual Personalization: Adjusts pricing based on global spending know-how and user metadata for market-specific offers.

Predictive Lifetime Value (LTV)

• Description: Predictive analytics for estimating the future lifetime value of app users to optimize user acquisition and marketing strategies.

• Key Features:

• LTV Forecasting: Long-term revenue prediction updated daily.

• Breakdown of Revenue: By ad and purchase LTV.

• Dashboards: For campaign-level analysis and decision-making.

SKU Manager

• Description: A platform for managing and updating in-app purchase SKUs effortlessly using spreadsheet uploads, syncing instantly with app stores.

• Key Features:

• Time Efficiency: Quick updates across geographies.

• Dynamic Pricing: Easily manage price changes to respond to market shifts.

Recent Developments

• New Product Launches:

• SKU Manager: Introduced as a streamlined tool for managing in-app purchases with straightforward SKU creation and price management.

• New Features Added:

• Effortless Data Connecting with Console: A platform designed to simplify the use of Assetario's machine learning services, enhancing data connection and tagging capabilities.

• New Partnerships: Assetario has partnered with major mobile app publishers, leveraging AI for significant revenue uplifts in apps across different markets.

• Other Developments:

• Assetario has launched a new blog section aimed at sharing insights and trends in the mobile app ecosystem.

• Participated in A16Z GAMES' latest AI/ML driven LiveOps tools initiative, emphasizing their innovations in user-level IAP personalization.

By utilizing machine learning, Assetario’s products aim to create personalized app experiences, increase user engagement, and optimize revenue generation. With a strong foundation in AI and data science, Assetario is positioned as a leader in app personalization technologies within the mobile gaming and app markets.