Assistive Technology Library of Alaska (ATLA) Market Research Report

Background

Overview

Assistive Technology Library of Alaska (ATLA) is Alaska's sole comprehensive assistive technology (AT) resource center, dedicated to enhancing the quality of life for Alaskans through access to assistive technologies. Serving individuals of all ages and disabilities, ATLA provides a range of services to support independence and productivity in various settings, including home, school, work, and community environments.

Mission and Vision

• Mission: To enhance the quality of life for Alaskans through assistive technology.

• Vision: Empowering individuals with disabilities to achieve their maximum potential and actively participate in their own learning experiences.

Primary Area of Focus

ATLA focuses on providing access to assistive technologies that increase, maintain, or improve the functional capabilities of individuals with disabilities. This includes offering demonstrations, information, device loans, and training to help Alaskans make informed decisions about the AT that best meets their needs.

Industry Significance

As the only private non-profit, statewide, comprehensive resource center in Alaska, ATLA plays a crucial role in bridging the gap between individuals with disabilities and the assistive technologies that can enhance their independence and quality of life.

Key Strategic Focus

Core Objectives

• Provide comprehensive assistive technology services to Alaskans of all ages and disabilities.

• Ensure individuals can make informed choices about AT solutions that best meet their needs.

• Promote independence and active participation in various life domains through appropriate assistive technologies.

Specific Areas of Specialization

• Assistive Technology Services: Offering demonstrations, information, device loans, and training to facilitate informed decision-making.

• Program Implementation: Managing programs like akCanConnect, Alaska Relay, TechAbility, and ReUse to provide accessible AT solutions.

Key Technologies Utilized

• Telecommunication Equipment: Devices for individuals with significant hearing and vision loss.

• Adaptive Devices: Tools for daily living, communication, and computer access tailored to individual needs.

• Environmental Controls: Systems to enhance home accessibility and safety.

Primary Markets or Conditions Targeted

• Individuals with disabilities of all ages.

• Low-income individuals with significant hearing and vision loss.

• Alaskans seeking to enhance their independence and quality of life through assistive technologies.

Financials and Funding

Funding History

• Total Revenues (2021): $1,259,001

• Total Expenses (2021): $1,110,120

• Total Assets (2021): $491,624

Recent Funding Rounds

Specific details about recent funding rounds are not publicly disclosed. However, ATLA has received grants from various organizations, including:

• Christopher and Dana Reeve Foundation: $30,000

• Alaska Community Foundation (ACF): $10,000

Notable Investors

As a non-profit organization, ATLA's funding primarily comes from grants, donations, and state support rather than traditional investors.

Intended Utilization of Capital

The capital is utilized to:

• Expand and enhance assistive technology services.

• Support program implementation and outreach efforts.

• Maintain and upgrade equipment and facilities to serve the community effectively.

Pipeline Development

Key Programs and Services

• akCanConnect: Provides telecommunication equipment and services to low-income individuals with significant hearing and vision loss.

• Alaska Relay: Offers free distance communication equipment and services for Alaskans who are Deaf, Hard of Hearing, or Speech-disabled.

• TechAbility: Provides free lifetime equipment loans for qualified Alaskans to overcome barriers to independence.

• ReUse: Distributes lightly used equipment donated to ATLA to individuals in need at no cost.

Stages of Development

These programs are fully operational and have been serving the Alaskan community for several years, with ongoing efforts to expand and improve their reach and effectiveness.

Target Conditions

• Hearing and vision impairments.

• Mobility challenges.

• Cognitive and learning disabilities.

• Speech and communication disorders.

Relevant Timelines for Anticipated Milestones

While specific timelines for future milestones are not publicly detailed, ATLA continues to seek funding and partnerships to enhance and expand its services.

Technological Platform and Innovation

Proprietary Technologies

ATLA utilizes a range of assistive technologies, including:

• Telecommunication Devices: Specialized phones and alert systems for individuals with hearing and vision loss.

• Adaptive Computer Access Tools: Specialized keyboards, mice, and software to assist individuals with physical or cognitive disabilities.

Significant Scientific Methods

• Needs Assessment: Conducting thorough evaluations to match individuals with appropriate assistive technologies.

• Training Programs: Offering comprehensive training to ensure effective use of assistive devices.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, ATLA's programs may incorporate adaptive technologies that utilize AI to enhance user experience and accessibility.

Leadership Team

Executive Director

• Name: Mystie Rail

• Position: Executive Director

• Professional Background: Overseeing ATLA's operations, program development, and strategic initiatives to fulfill the organization's mission.

Key Contributions

• Leading the implementation and expansion of ATLA's programs and services.

• Securing funding and partnerships to support organizational growth.

• Advocating for the needs of individuals with disabilities in Alaska.

Competitor Profile

Market Insights and Dynamics

• Market Size: The assistive technology market in Alaska is niche, focusing on a specific population with unique needs.

• Growth Potential: Opportunities exist to expand services, enhance program offerings, and reach underserved communities.

• Industry Trends: Increasing awareness and adoption of assistive technologies, with a focus on personalized solutions and community-based services.

Competitor Analysis

• Southeast Alaska Independent Living (SAIL, Inc.): Offers assistive technology and equipment loan services, workshops, and training to promote independence.

• Alaska Center for the Blind and Visually Impaired: Provides services to individuals who are blind or visually impaired, including daily living courses and orientation and mobility training.

Strategic Collaborations and Partnerships

• AgrAbility: A partnership with the UAF Cooperative Extension Office to assist Alaskans with disabilities in agriculture-related goals.

• HomeMAP: Collaborates to provide increased mobility and accessibility for Alaskans to live in their homes for as long as possible.

Operational Insights

• Strategic Considerations: Collaborating with state agencies, non-profits, and community organizations to enhance service delivery and reach.

• Market Position: As the only statewide comprehensive AT resource center, ATLA holds a unique position in the market.

• Competitive Advantages: Extensive program offerings, statewide reach, and a strong network of partnerships.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Program Expansion: Increasing the scope and reach of existing programs to serve more individuals across Alaska.

• Technology Integration: Incorporating emerging technologies to enhance service delivery and user experience.

• Community Engagement: Strengthening community partnerships to better understand and meet the needs of individuals with disabilities.

Future Business Directions

• Service Diversification: Exploring new programs and services to address unmet needs within the community.

• Funding Growth: Securing additional funding sources to support program expansion and sustainability.

• Advocacy Efforts: Promoting policies and initiatives that support the rights and needs of individuals with disabilities.

Opportunities for Expansion

• Geographic Reach: Extending services to remote and underserved areas of Alaska.

• Program Development: Introducing new assistive technologies and services based on emerging needs and trends.

Current Strengths

• Comprehensive Service Offering: A wide range of programs addressing various aspects of assistive technology.

• Experienced Leadership: A dedicated team committed to the organization's mission and vision.

• Established Partnerships: Strong collaborations with state agencies, non-profits, and community organizations.

Contact Information

• Website: [Removed]

• Social Media:

• Facebook: @atlaak

• Twitter: @atlaak

• Instagram: @atlaak