Assumed Company Profile

Background

Company Name: Assumed

Headquarters: Chicago, IL, USA

Mission Statement: To assist companies in their fight against data leaks by providing data leak monitoring and data partner vetting solutions, empowering businesses to monitor and protect their most valuable asset: their data.

Vision Statement: To be the leading provider of innovative data security solutions, enabling organizations to proactively manage and mitigate data risks through advanced monitoring and partner vetting services.

Primary Area of Focus: Data leak monitoring and third-party vendor risk management.

Industry Significance: Assumed addresses the critical need for robust data security measures in an era of increasing cyber threats, offering businesses tools to detect unauthorized data access and ensure compliance with data protection regulations.

Key Strategic Focus

Core Objectives:

Enhance data security by providing effective monitoring solutions.

Facilitate third-party vendor risk management to ensure responsible data handling.

Build trust and accountability among data partners through transparent practices.

Specific Areas of Specialization:

Data leak detection and monitoring.

Third-party vendor risk assessment and management.

Sales coaching and Managed Security Service Provider (MSSP) tools.

Key Technologies Utilized:

Trackable seed contacts (Assumed Seeds) for monitoring data usage.

Honey tokens for detecting unauthorized data access.

Advanced data analytics for real-time monitoring and alerting.

Primary Markets Targeted:

Enterprises seeking to secure sensitive consumer data.

Organizations requiring third-party vendor risk management solutions.

Businesses aiming to enhance their data security posture and compliance.

Financials and Funding

As a privately held company, Assumed has not publicly disclosed detailed financial information or specifics regarding funding history.

Pipeline Development

Assumed's primary offerings include:

Assumed Seeds: Trackable seed contacts used for data leak monitoring and third-party vendor risk management.

Data Leak Monitoring: Real-time monitoring solutions to detect unauthorized data access.

Third-Party Vendor Risk Management: Tools to assess and manage risks associated with external data partners.

Sales Coaching: Training programs to enhance sales teams' understanding of data security.

MSSP Tools: Managed Security Service Provider tools to support comprehensive security measures.

Target Conditions: Organizations handling sensitive consumer data and requiring robust data security measures.

Anticipated Milestones: While specific timelines are not publicly disclosed, Assumed continues to enhance its product offerings and expand its market presence.

Technological Platform and Innovation

Proprietary Technologies:

Assumed Seeds: Synthetic records inserted into databases to monitor data usage and detect unauthorized access.

Honey Tokens: Decoy data elements used to identify unauthorized data access or breaches.

Significant Scientific Methods:

Data Seeding: Inserting fake data into systems to monitor and detect unauthorized access or misuse.

Real-Time Monitoring: Continuous surveillance of data flows to identify and alert on suspicious activities.

AI-Driven Capabilities:

Utilization of advanced data analytics for real-time monitoring and alerting.

Leadership Team

Brad Seiler – Founder

Professional Background: Founder and principal of boberdoo.com LLC, a leading application service provider offering integrated solutions for lead management, call-tracking, lead distribution, verification, reporting, and invoicing.

Key Contributions: Established Assumed to address the critical need for data leak monitoring and partner vetting solutions.

Dan Cerceo – Chief Information Security Officer

Professional Background: Over twenty years of experience in information technology, security, privacy, and compliance. Former VP of Corporate Security at Comscore.

Key Contributions: Leads Assumed's security initiatives, ensuring robust data protection measures are in place.

Scott Hettman – Sales & Marketing Manager

Professional Background: Nearly two decades of experience in the lead generation industry, with a strong background in sales and marketing.

Key Contributions: Oversees client and employee relations, driving Assumed's sales and marketing strategies.

Taylor Leikness – Digital Marketing Specialist

Professional Background: Six years of experience in digital marketing, specializing in content creation, email marketing, website management, and ad campaigns.

Key Contributions: Develops and executes Assumed's digital marketing strategies to enhance brand presence.

Competitor Profile

Market Insights and Dynamics:

Market Size and Growth Potential: The data security industry is experiencing significant growth due to increasing cyber threats and regulatory requirements for data protection.

Industry Trends: Rising adoption of data leak monitoring solutions, emphasis on third-party vendor risk management, and integration of AI in security tools.

Competitor Analysis:

Key Competitors: While specific competitors are not publicly disclosed, Assumed operates in a competitive landscape with other data security firms offering similar monitoring and risk management solutions.

Competitive Landscape: Assumed differentiates itself through its proprietary technologies like Assumed Seeds and honey tokens, providing unique solutions for data leak detection and third-party vendor risk management.

Strategic Collaborations and Partnerships

Assumed collaborates with various organizations to enhance its service offerings and expand its market reach. Specific details about these partnerships are not publicly disclosed.

Operational Insights

Strategic Considerations:

Major Competitors: Assumed faces competition from other data security firms offering monitoring and risk management solutions.

Market Position: Assumed positions itself as a specialized provider of data leak monitoring and third-party vendor risk management solutions.

Competitive Advantages: Proprietary technologies like Assumed Seeds and honey tokens, along with a focus on simplicity and affordability, set Assumed apart in the market.

Strategic Opportunities and Future Directions

Strategic Roadmap:

Product Expansion: Continuing to develop and enhance data security solutions to meet evolving market needs.

Market Expansion: Exploring new industries and regions to offer data leak monitoring and risk management services.

Innovation: Integrating advanced technologies to provide more effective and efficient data security solutions.

Future Business Directions:

Strengthening Partnerships: Building strategic alliances to enhance service offerings and market presence.

Customer Education: Providing resources and training to help businesses understand and implement effective data security measures.

Opportunities for Expansion:

New Markets: Targeting industries with high data sensitivity, such as healthcare and finance.

Product Diversification: Developing additional tools and services to address broader aspects of data security.

Positioning for Future Objectives:

Assumed's commitment to innovation, simplicity, and affordability positions it well to achieve its future objectives in the data security industry.