Assurity Consulting Market Research Report

Background

Overview

Assurity Consulting is a New Zealand-based digital consultancy established in 2005, specializing in quality engineering and digital delivery services. The company employs over 150 consultants across offices in Auckland, Wellington, and Christchurch, offering expertise in business analysis, software testing, quality assurance, and education. Assurity Consulting focuses on helping organizations innovate, transform, and grow by ensuring high-quality digital service delivery, having successfully completed over 2,000 projects for major New Zealand enterprises and government agencies.

Mission and Vision

Assurity Consulting's mission is to help clients confidently innovate, transform, and grow their businesses by delivering high-quality digital services. Their vision is to be the leading provider of quality engineering and digital delivery solutions in New Zealand, empowering organizations to achieve sustainable success through expert consulting and innovative solutions.

Primary Area of Focus

The company's primary focus is on quality engineering and digital delivery, offering services such as business analysis, software testing, quality assurance, and education. Assurity Consulting emphasizes a customer-centric approach to maximize value creation and reduce project risk by ensuring that only the ideal solution is developed and delivered right every time.

Industry Significance

Assurity Consulting holds a significant position in New Zealand's IT services and consulting industry, recognized for its expertise in quality engineering and digital delivery. The company has been instrumental in driving digital transformation for various enterprises and government agencies, contributing to the advancement of the IT consulting sector in the region.

Key Strategic Focus

Core Objectives

• Digital Transformation: Assisting organizations in adopting and implementing digital solutions to enhance operational efficiency and competitiveness.

• Quality Assurance: Ensuring the delivery of high-quality software and digital services through comprehensive testing and quality governance.

• Customer-Centric Approach: Focusing on understanding and meeting client needs to deliver tailored solutions that add value and reduce project risk.

Specific Areas of Specialization

• Business Analysis: Providing insights and strategies to align business objectives with digital solutions.

• Software Testing: Conducting thorough testing to ensure software reliability and performance.

• Quality Assurance: Implementing processes and standards to maintain high-quality service delivery.

• Education: Offering training and development programs to build internal capabilities within client organizations.

Key Technologies Utilized

• Cloud Solutions: Leveraging cloud platforms to enhance scalability and flexibility in digital services.

• AI-Enhanced Testing: Utilizing artificial intelligence to improve testing efficiency and effectiveness.

• Agile Methodologies: Adopting Agile practices to accelerate delivery and adapt to changing requirements.

Primary Markets Targeted

Assurity Consulting primarily serves large enterprises and government agencies in New Zealand, assisting them in navigating digital transformation and ensuring high-quality service delivery.

Financials and Funding

Funding History

As a privately held company, Assurity Consulting has not publicly disclosed detailed financial information or funding history. The company has demonstrated growth and stability through its successful completion of over 2,000 projects for major organizations, indicating a strong financial position.

Recent Developments

In January 2024, Assurity Consulting announced a significant development in its ownership structure. Celnor Group, specializing in testing, inspection, certification, and compliance (TICC), acquired a majority share of Assurity Consulting. This partnership is set to provide long-term stability, additional investment, and expanded opportunities for business growth, while maintaining Assurity Consulting’s operational independence.

Pipeline Development

Assurity Consulting has not publicly disclosed specific pipeline candidates or detailed timelines for anticipated milestones. However, the company's strategic focus on digital transformation and quality assurance suggests ongoing development of services and solutions to meet evolving market demands.

Technological Platform and Innovation

Proprietary Technologies

Assurity Consulting utilizes AI-enhanced testing methodologies to improve testing efficiency and effectiveness, integrating artificial intelligence into their quality assurance processes.

Significant Scientific Methods

• Agile Methodologies: Implementing Agile practices to accelerate delivery and adapt to changing requirements.

• Quality by Design: Embedding quality into every step of the design and delivery lifecycle to prevent defects and improve delivery flow.

AI-Driven Capabilities

The company employs AI-enhanced testing to automate routine tasks like requirement analysis and test case creation, enabling consultants to focus on catching issues earlier and delivering better results.

Leadership Team

Key Executives

• Stephen Mitchell: Chief Executive Officer (CEO)

• Darren McTigue: Chief Commercial Officer and Chairman

• Reg Prasad: General Manager, Practice and Solutions

Professional Backgrounds and Contributions

• Stephen Mitchell: As CEO, Stephen leads Assurity Consulting, overseeing strategic direction and company operations.

• Darren McTigue: Serving as Chief Commercial Officer and Chairman, Darren has been instrumental in driving business development and strategic initiatives.

• Reg Prasad: Appointed as General Manager, Practice and Solutions, Reg brings over two decades of expertise in quality engineering and assurance, leading the team into the AI era and ensuring solutions evolve to meet the dynamic needs of New Zealand enterprises and government agencies.

Leadership Changes

In August 2025, Assurity Consulting announced the appointment of Reg Prasad as the new General Manager, Practice and Solutions. With more than two decades of expertise in quality engineering and assurance, Reg is set to lead the team into the AI era, ensuring that solutions evolve to meet the dynamic needs of New Zealand enterprises and government agencies.

Competitor Profile

Market Insights and Dynamics

The IT services and consulting industry in New Zealand is experiencing growth due to the accelerated demand for digital transformation. However, this growth is tempered by challenges such as talent shortages, rising operational costs, and increased competition, which can pressure margins and impact credit profiles.

Competitor Analysis

• Qual IT: A New Zealand-based IT services company specializing in software testing and quality assurance. Qual IT has a revenue of approximately $14.3 million and employs around 250 people.

• IQANZ: Another competitor in the New Zealand market, focusing on IT consulting and services. Specific financial details are not publicly disclosed.

Strategic Collaborations and Partnerships

The acquisition by Celnor Group in January 2024 is a significant strategic collaboration that provides Assurity Consulting with long-term stability, additional investment, and expanded opportunities for business growth, while maintaining operational independence.

Operational Insights

Assurity Consulting's focus on quality engineering and digital delivery, combined with its customer-centric approach, positions it well in the competitive landscape. The company's emphasis on AI-enhanced testing and Agile methodologies further differentiates it from competitors.

Strategic Opportunities and Future Directions

Assurity Consulting is well-positioned to capitalize on the growing demand for digital transformation services in New Zealand. The recent acquisition by Celnor Group provides additional resources and opportunities for expansion, while maintaining the company's commitment to quality and customer satisfaction.