Company Research Report: Aston Martin Aramco Formula One Team

Company Overview

Name and Mission

• Name: Aston Martin Aramco Formula One Team

• Mission: Bringing new energy to F1 in the quest for world titles.

Founding Information

• Founded: No information available

• Founders: No information available

Key People

• Key People:

• Fernando Alonso (Double World Champion)

• Lance Stroll (Racing Driver)

• Mike Krack (Team Principal)

• Bob Bell (Executive Director)

• Andy Cowell (Group Chief Executive Officer)

• Enrico Cardile (Technical Leader)

Headquarters

• Location: Silverstone, Northamptonshire, United Kingdom

Number of Employees

• Employees: More than 700 passionate men and women

Revenue

• Revenue: No information available

Known For

• Known For: Competing in Formula One, innovative engineering, and fostering a collaborative team culture.

Products

Offered Products

• Racing Cars:

• AMR24 Car

• Description: The latest model designed for the 2024 Formula One season.

• Key Features: Advanced aerodynamics, lightweight materials, and cutting-edge technology.

• Consumer Engagement:

• I / AM Membership

• Description: A membership program offering unparalleled fan experiences.

• Key Features: Behind-the-scenes access, exclusive competitions, rewards, offers, and insider insights.

• Special Collaborations:

• Aston Martin Aramco Formula One Team JCB 42" Roller Tools Cabinet

• Description: A high-quality tools cabinet developed in partnership with JCB.

• Key Features: Durable construction, patented drawer technology, limited edition livery, and ergonomic design.

Recent Developments

New Products and Models

• New and Limited Edition Tools Cabinet: Launched in collaboration with JCB.

• Valiant: A track-focused, road-legal car co-created by Fernando Alonso and Aston Martin.

New Features to Existing Products

• AMR24 Upgrades: Continuous enhancements in aerodynamic performance and structural integrity.

Partnerships and Collaborations

• Valvoline: Collaborations aimed at improving workplace inclusivity and advancing DE&I initiatives.

• The Aleto Foundation: Launched a leadership program to support young ethnic minority students.

• Teenage Cancer Trust: Partnered to support young cancer patients.

• JCB: Development of professional-grade tool cabinets.

Recent Corporate Announcements

• Fernando Alonso's Collaboration on the Valiant: A special edition car debuted at the Goodwood Festival of Speed.

• Welcome of Largest Undergraduate Group: A new intake of 33 students to the placement program, nearly doubling last year’s number.

• Joseph Loake's F1 Debut: British driver completed first test drive in AMR22 at Silverstone as part of winning the Aston Martin Autosport BRDC Young Driver of the Year Award.

Technical Leadership Strengthening

• Recent key hires include:

• Bob Bell as Executive Director

• Andy Cowell as Group Chief Executive Officer

• Enrico Cardile in Technical Leadership

Key Events and Community Engagement

• Building New Technology Campus: Nearing completion of Buildings Two and Three, including new simulator and wind tunnel.

• Truck Tour Across Britain: Included F1 car appearances at iconic locations and a special visit to the Royal Manchester Children's Hospital in partnership with the Teenage Cancer Trust.

• Participation in Environmental and Social Programs: Continuous efforts through the Make A Mark program to champion diversity, equality, and inclusion, as well as sustainability.