Astral Limited: Company Research Report
Company Overview
Name, Mission of the Company
Astral Limited
"Our mission is to deliver quality products and services to our customers, providing innovative and reliable solutions in the building materials industry."
Founding and Founders
Founded: 1998
Founder: Sandeep Pravinbhai Engineer
Key People
- Sandeep Pravinbhai Engineer: Chairman & Managing Director
- Kairav Engineer: Executive Director
- Saumya Engineer: Chief Executive Officer - Astral Adhesives & Paints
Headquarters
Address:
'Astral House', 207/1, Behind Rajpath Club, Off S.G. Highway, Ahmedabad – 380 059. India
Number of Employees
Total Number: 8,500+
Revenue of the Company
Revenue (as of 31-3-2024): ₹56,414 Million
Recognition
Astral is known for launching CPVC piping systems in India and for its range of high-quality building materials. The company is also a Fortune 500 India company.
Products
Astral Pipes
Products Offered: Pipes, Fittings, Water Tanks
High-Level Description: Provides innovative solutions in piping systems, known for quality and compliance with NSF certification for CPVC piping.
Astral Adhesives
Products Offered: Adhesives, Sealants, Construction Chemicals
High-Level Description: Manufactures a diversified range of chemically engineered products, ensuring reliable bonding and sealing solutions.
Astral Paints
Products Offered: Decorative, Industrial, Protective coatings
High-Level Description: Offers a wide range of emulsions, primers, enamels, and putties with advanced blending and quality assurance techniques.
Astral Bathwares
Products Offered: Faucets, Sanitaryware
High-Level Description: Features elegant designs with multi-layer coatings and advanced engineering for durability and aesthetic appeal.
Recent Developments
New Partnerships and Endorsements
1. Collaboration with Film ‘Jawan’:
- Date: August 30, 2023
- Details: Partnered with Shah Rukh Khan-starrer movie ‘Jawan’ to promote Bondtite, emphasizing resilience and strength.
2. Partnership with Lucknow Super Giants (IPL 2023):
- Date: April 24, 2023
- Details: Launched a campaign featuring LSG players to highlight Bondtite's bonding capabilities.
3. New Brand Ambassadors:
- Ranveer Singh: Brand Ambassador to enhance brand recall across India.
- Allu Arjun: Brand Ambassador focusing on the Southern market.
Expansion and Product Launches
1. Launch of Anti-Viral Water Tanks:
- Date: 2020
- Details: Introduced tanks with copper shield for reduced viral contamination.
2. Astral Sanitaryware & Faucets:
- Date: 2021
- Details: Expanded into the sanitaryware and faucets business, launching a refined range aimed at consumer needs.
3. Acquisition of Gem Paints:
- Date: 2022
- Details: Ventured into the paints category to offer a comprehensive portfolio of paint products and solutions.
4. Operationalization of New Manufacturing Plants:
- Locations:
- Cuttack Plant - 2022: Strengthened presence in Eastern India.
- Santej Plant - Adhesives manufacturing.
- Hosur Plant - For piping products to cater to Southern India.
- Ghiloth Plant - For piping products targeting Northern markets.
Awards and Recognitions
1. India’s Most Attractive Pipe Brand Award
2. India's Most Trusted Brand Award (2016, 2019, 2020, 2022 & 2023)
3. ET Inspiring Business Leaders of India Award
These accolades demonstrate Astral’s commitment to quality, innovation, and customer satisfaction.