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Astral Limited

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Astral Limited: Company Research Report



Company Overview



Name, Mission of the Company


Astral Limited
"Our mission is to deliver quality products and services to our customers, providing innovative and reliable solutions in the building materials industry."

Founding and Founders


Founded: 1998
Founder: Sandeep Pravinbhai Engineer

Key People


  • Sandeep Pravinbhai Engineer: Chairman & Managing Director

  • Kairav Engineer: Executive Director

  • Saumya Engineer: Chief Executive Officer - Astral Adhesives & Paints


Headquarters


Address:
'Astral House', 207/1, Behind Rajpath Club, Off S.G. Highway, Ahmedabad – 380 059. India

Number of Employees


Total Number: 8,500+

Revenue of the Company


Revenue (as of 31-3-2024): ₹56,414 Million

Recognition


Astral is known for launching CPVC piping systems in India and for its range of high-quality building materials. The company is also a Fortune 500 India company.

Products



Astral Pipes


Products Offered: Pipes, Fittings, Water Tanks
High-Level Description: Provides innovative solutions in piping systems, known for quality and compliance with NSF certification for CPVC piping.

Astral Adhesives


Products Offered: Adhesives, Sealants, Construction Chemicals
High-Level Description: Manufactures a diversified range of chemically engineered products, ensuring reliable bonding and sealing solutions.

Astral Paints


Products Offered: Decorative, Industrial, Protective coatings
High-Level Description: Offers a wide range of emulsions, primers, enamels, and putties with advanced blending and quality assurance techniques.

Astral Bathwares


Products Offered: Faucets, Sanitaryware
High-Level Description: Features elegant designs with multi-layer coatings and advanced engineering for durability and aesthetic appeal.

Recent Developments



New Partnerships and Endorsements


1. Collaboration with Film ‘Jawan’:
  • Date: August 30, 2023

  • Details: Partnered with Shah Rukh Khan-starrer movie ‘Jawan’ to promote Bondtite, emphasizing resilience and strength.


2. Partnership with Lucknow Super Giants (IPL 2023):
  • Date: April 24, 2023

  • Details: Launched a campaign featuring LSG players to highlight Bondtite's bonding capabilities.


3. New Brand Ambassadors:
  • Ranveer Singh: Brand Ambassador to enhance brand recall across India.

  • Allu Arjun: Brand Ambassador focusing on the Southern market.


Expansion and Product Launches


1. Launch of Anti-Viral Water Tanks:
  • Date: 2020

  • Details: Introduced tanks with copper shield for reduced viral contamination.


2. Astral Sanitaryware & Faucets:
  • Date: 2021

  • Details: Expanded into the sanitaryware and faucets business, launching a refined range aimed at consumer needs.


3. Acquisition of Gem Paints:
  • Date: 2022

  • Details: Ventured into the paints category to offer a comprehensive portfolio of paint products and solutions.


4. Operationalization of New Manufacturing Plants:
  • Locations:

  • Cuttack Plant - 2022: Strengthened presence in Eastern India.

  • Santej Plant - Adhesives manufacturing.

  • Hosur Plant - For piping products to cater to Southern India.

  • Ghiloth Plant - For piping products targeting Northern markets.


Awards and Recognitions


1. India’s Most Attractive Pipe Brand Award
2. India's Most Trusted Brand Award (2016, 2019, 2020, 2022 & 2023)
3. ET Inspiring Business Leaders of India Award

These accolades demonstrate Astral’s commitment to quality, innovation, and customer satisfaction.