Asurion Company Market Research Report

Company Overview

• Name: Asurion

• Mission: To turn technology breakdowns into breakthroughs, ensuring customers get connected and stay connected seamlessly with their tech devices.

• Founded: 1994

• Founders: Kevin Taweel and Jim Ellis

• Key People:

• Kevin Taweel - Executive Chairman

• Tim Stadthaus - Chief Executive Officer

• Todd Chretien - Chief Customer Officer

• Cindy Christy - President

• Andrea Magyera Jimenez - Chief Financial Officer

• Louisa Wee - Chief Marketing Officer

• Headquarters: Nashville, Tennessee, USA

• Number of Employees: Approximately 23,000

• Revenue: No information is available.

• Known For: Asurion is known for providing tech care solutions including protection, repair, installation and support for personal tech products like mobile phones, electronics, and household appliances.

Products

Asurion offers a range of tech care solutions for various technology products:

• Protection Plans:

• Mobile Protection: Insurance and protection services for mobile phones including loss, theft, and damage coverage.

• Asurion Home+: Comprehensive home tech protection covering multiple devices and appliances for a simple monthly fee.

• Asurion Appliance+: Specialized protection for household appliances.

• Features:

• 24/7 customer support

• Repair and replacement services

• Service flexibility with options for in-home or in-store assistance

• Coverage for accidental damage, including water damage and drops

• Repair Services:

• Cracked Screen Repair: Fast and accessible options to fix screen issues for various devices.

• Tech Repair: General repair services for an array of household and personal tech devices.

• Tech Support:

• 24/7 support offering solutions and guidance through phone, email, or chat.

Recent Developments

• New Product Launches:

• In 2019, Asurion launched Asurion Home+, a direct-to-consumer protection product for smart home devices.

• Acquisitions:

• In 2019, Asurion acquired uBreakiFix, enhancing its ability to offer convenient and extensive repair services.

• Partnerships:

• Recently named as Amazon’s preferred provider for protection plans.

• Collaborated with Samsung and uBreakiFix by Asurion to expand device care services.

• Partnered with DISH to provide support and protection for smart home devices.

• New Features: Notably, there were enhancements in device care accessibility enabling same-day repair services in 85% of the U.S. areas.

Corporate Social Responsibility

• Environmental Initiative:

• Committed to reducing e-waste through device repairs and recycling.

• Community Engagement:

• The Compassion Fund enables employees to help one another in times of financial need.

• Partnership with the National Urban League by contributing $1 million to support racial equality.

• Launched a software engineering apprenticeship program and a Data Science scholarship with Fisk University.

Recognition and Reviews

• Asurion has received multiple awards for customer service and has been consistently ranked a great place to work from 2017 to 2021, highlighting its commitment to a supportive work environment and innovative service delivery.

This concludes the comprehensive market research report on Asurion, providing a detailed insight into the company's operations, products, and recent advancements.