Company Research Report: Asutra
Company Overview
- Name: Asutra
- Mission of the Company: Asutra is dedicated to active self-care through products that improve sleep, pain, and mood using the healing power of magnesium and other natural botanicals.
- Founded By: Stephanie Morimoto
- Key People:
- Stephanie Morimoto: CEO and co-owner
- Venus Williams: Co-owner and Chief Brand Officer
- Headquarters: Chicago, Illinois
- Number of Employees: No information is available
- Revenue: No information is available
- What the Company is Known For: Asutra is known for its natural, eco-friendly self-care products that incorporate magnesium and other botanicals aimed at reducing stress, improving sleep, and relieving pain.
Products
Asutra offers a variety of self-care products emphasizing the role of magnesium and natural botanicals.
- Magnesium Body Butter with Capsaicin
- Category: Pain & Recovery
- Price: $24.99
- Key Features: Combines magnesium with capsaicin for muscle tension relief through warming sensation.
- Magnesium Oil Spray with Capsaicin
- Category: Pain & Recovery
- Price: From $15.99
- Key Features: Provides magnesium transdermal absorption with the analgesic properties of capsaicin.
- Anti-Aging Serum Variety Set
- Category: Skin Care
- Price: $34.99 (Originally $44.97)
- Key Features: Set of three anti-aging serums aimed at moisturizing and revitalizing the skin.
- Melatonin Lotion with Magnesium
- Category: Sleep Support
- Price: $19.99
- Key Features: Combines magnesium with the sleep hormone melatonin to aid in relaxation and sleep.
- Ultra Magnesium Oil Spray
- Category: Relief
- Price: $15.99
- Key Features: Pure magnesium oil for overall relief and ease of muscle stiffness.
- Magnesium Menthol Lotion
- Category: Pain & Recovery
- Price: $29.99
- Key Features: Includes menthol for a cooling sensation to relieve muscle and joint pain.
- Lavender Body Butter with Magnesium
- Category: Sleep Support
- Price: $25.99
- Key Features: Enriched with lavender for calming effects and relaxation support.
- Recovery Roll-On
- Category: Pain & Recovery
- Price: $15.99
- Key Features: Portable and convenient magnesium treatment for muscle recovery.
Recent Developments
- New Products Launched:
- Lavender Melatonin Lotion with Magnesium: Offers relaxation benefits for improved sleep at a sale price of $21.99.
- Magnesium Oil Spray with Melatonin and Lavender: Combining magnesium's muscle-relief qualities with melatonin and lavender for relaxation, priced at $16.99.
- Key Highlights:
- The company emphasizes products with active ingredients such as magnesium, melatonin, menthol, capsaicin, and lavender to offer natural self-care solutions.
- Asutra utilizes high-quality natural ingredients, like Zechstein magnesium chloride and essential oils, ensuring products are safe and effective.
- Partnerships:
- Venus Williams: A strategic partnership with Venus Williams as a co-owner and Chief Brand Officer to promote brand awareness and endorse the quality of Asutra's offerings.
Conclusion
Asutra stands out in the self-care industry with a unique focus on magnesium-based products. Their offerings aim to aid relaxation, improve sleep, and alleviate muscle pain, highlighting an integration of natural remedies with modern wellness needs. Their commitment to natural and safe ingredients resonates in their product development and strategic direction, supported by influential collaborations like that with Venus Williams.
