Overview
ATFX MENA, a significant entity in the Middle East and North Africa financial space, operates under the prestigious ATFX brand, providing comprehensive online trading services. Headquartered in Dubai, the company is regulated by the Securities and Commodities Authority (SCA) of the United Arab Emirates, offering trading in forex, commodities, indices, and other financial instruments.
Key Personnel
Leadership
- Khaldoun Sharaiha: CEO of ATFX MENA, possessing extensive expertise in financial services. Formerly the Global Head of Sales at ADSS, Khaldoun drives the strategic growth and presence of ATFX in the MENA region, with frequent insights shared on platforms like LinkedIn.
- Hormoz Faryar: Managing Director of Institutional Sales, having joined in October 2023, Hormoz brings over 23 years of FX trading and sales experience, pivotal in propelling the institutional business.
- Ines Bousnina: A Director responsible for overseeing the company’s strategic expansion and operational functions.
Management and Expansion
The company employs between 201 to 500 individuals, focusing on hiring regionally to tailor services to specific market needs. The management's growth strategy includes adapting services in accordance with regional market dynamics, focusing on localized operations within Dubai and the broader UAE.
Services and Innovation
ATFX MENA offers state-of-the-art trading platforms like MT4/MT5, characterized by:
- Tight spreads and rapid execution
- Zero commission accounts
- Superb customer service
- A unique ATFX CopyTrade platform, allowing traders to replicate the strategies of seasoned market participants
The mission is to leverage top-notch technology to improve trading experiences and educational opportunities for clients.
Regulatory Compliance
The company is distinguished by its global regulatory certifications:
- Financial Conduct Authority (FCA) in the UK
- Australian Securities and Investments Commission (ASIC) in Australia
- Financial Sector Conduct Authority (FSCA) in South Africa
- Cyprus Securities and Exchange Commission (CySEC) in Cyprus
- Securities and Commodities Authority (SCA) in the UAE
Financial Performance
ATFX is ranked 4th globally in trading volume on MT4/MT5 platforms, with a staggering $765.1 billion in Q2 2024. Their commitment to technological innovation and client trust sustains their competitive edge in the financial market.
Funding and Recognition
The company has secured $1.86 million from key investors, underlining confidence in its business model and expansion potential. ATFX's outstanding service quality has garnered multiple awards, affirming its excellence in the online trading domain.
Strategic Initiatives
In efforts to reassure clients about safety and security, ATFX launched a comprehensive insurance policy covering client funds up to USD 1,000,000 per claimant. This initiative reflects their dedication to high operational standards and client trust.
Overall, ATFX MENA emerges as a formidable player in the global financial services industry, driven by a forward-thinking leadership team and a commitment to innovative, client-focused solutions. Their robust strategy underpins a steadily increasing global and regional presence.
