Athletic Brewing Company Market Research Report
Company Overview
Name and Mission
- Name: Athletic Brewing Company
- Mission: Athletic Brewing Company is dedicated to crafting delicious non-alcoholic beer that can be enjoyed anytime and anywhere, with no worries and no hangovers. The company emphasizes its proprietary brewing process which maintains full flavor in its non-alcoholic beers, competing well against full-strength beers.
Founding
- Founders: Bill and John (last names not specified)
- Foundation: Athletic Brewing started in Stratford, CT, where the founders began test-brewing over 100 batches using homebrew equipment to refine their flavors and brewing process.
Key People
- No information is available.
Headquarters
- Milford, CT
- San Diego, CA
Employees
- No information is available.
Revenue
- No information is available.
Notable Achievements
- Athletic Brewing Company is known for its innovative, proprietary method of brewing beer without alcohol. Its beers have won numerous awards and accolades for their taste even when competing against alcoholic beers.
Products
Overview
Athletic Brewing Company offers a variety of non-alcoholic beers. Below is a selection of their offerings with descriptions and key features:
1. Run Wild IPA
- Description: A non-alcoholic IPA, known as one of Athletic’s best-selling beers.
- Key Features: Hoppy character with a refreshing taste.
2. Upside Dawn Golden
- Description: A non-alcoholic golden ale.
- Key Features: Light body, crisp, and refreshing.
3. Free Wave IPA
- Description: A non-alcoholic IPA, emphasizing a bold hop character.
- Key Features: Refreshing with citrus, pine, and floral notes.
4. Atlética Copper
- Description: Non-alcoholic beer with a copper profile.
- Key Features: Malt-forward with subtle hop notes.
5. All Out Dark
- Description: A non-alcoholic dark beer.
- Key Features: Rich, roasty malt character with chocolate and coffee notes.
6. Athletic Lite
- Description: A light, non-alcoholic option.
- Key Features: Low-calorie at 25 calories per 12 fl. oz., with a crisp finish.
Specialty and Limited Editions
- Dark & Gourdy, Stump Jump, Chelada Amada: Limited releases crafted with unique flavor profiles like pumpkin spices for Dark & Gourdy, and spicy notes for Chelada Amada.
Sparkling Water
- Athletic Brewing also offers a range of sparkling waters including flavors like Blood Orange and Mango.
Recent Developments
New Products
- Released limited-edition styles and collaborations with other brands, regularly rolled out on their website.
New Features
- Introduced seasonal ingredients and local flavors to enhance product offerings, aligning with customer desires and market trends.
Partnerships
- Collaborates with various brands to create unique brews, although specifics are not detailed.
Award Recognition
- Run Wild IPA: Best non-alcoholic beer USA, with awards from World Beer Awards, US Open Beer Championship, and Tasting Alliance.
- Free Wave IPA and All Out Dark: Multiple gold and silver awards in international beer challenges.
Community and Corporate Responsibility
Two for the Trails
- Athletic Brewing Company actively participates in the "Two for the Trails" initiative, raising over $4.3 million for local trails and committing up to $2 million annually to protect and restore them.
Sustainability and Certification
- The company is proud to be B-Corp certified, reflecting its commitment to social and environmental responsibility.
Facilities
- Owns and operates the world's largest dedicated non-alcoholic brewery facilities in Milford, CT, and San Diego, CA. The Milford facility is a recent expansion enabling improved nationwide distribution.
Through its commitment to quality and taste, Athletic Brewing is pioneering a craft brew revolution in the non-alcoholic beer segment, offering a growing selection of award-winning brews while maintaining a strong commitment to environmental and social responsibilities.