Background
Atlanta & Augusta Sewing Centers (AASC) are premier sewing destinations in Georgia, offering a comprehensive range of sewing machines, fabrics, tools, and educational classes. With locations in Duluth and Augusta, AASC caters to both novice and experienced sewing enthusiasts, emphasizing quality products and exceptional customer service.
Key Strategic Focus
AASC specializes in providing high-quality sewing machines from leading brands such as Bernina and Baby Lock. Their product offerings include quilting fabrics, fine sewing fabrics, and a wide selection of sewing tools and notions. The centers also offer educational classes to enhance sewing skills, aiming to be a comprehensive resource for the sewing community.
Financials and Funding
Specific financial details and funding history for AASC are not publicly disclosed. However, the company's sustained operations and expansion suggest a stable financial position within the retail sewing industry.
Pipeline Development
AASC continually updates its product lines to include the latest sewing technologies and fabrics. They regularly introduce new classes and workshops to meet the evolving needs of their customers, ensuring they remain at the forefront of the sewing industry.
Technological Platform and Innovation
While AASC does not develop proprietary technologies, they are authorized dealers for advanced sewing machine brands like Bernina and Baby Lock. Their staff undergo regular training to stay updated on the latest sewing techniques and machine functionalities, providing customers with informed support and service.
Leadership Team
The leadership team at AASC includes experienced professionals dedicated to the company's mission. Notably, Mr. Nick Meabon serves as the President/Owner, overseeing operations and strategic direction. Mr. RJ Bolich holds the position of Store Manager, managing daily activities and customer relations.
Leadership Changes
As of the latest available information, there have been no recent significant changes or appointments within the company's leadership team.
Competitor Profile
Market Insights and Dynamics
The sewing retail market in Georgia is competitive, with approximately 109 sewing shops as of January 2025. Atlanta hosts the highest number, with 51 shops, indicating a strong demand for sewing products and services in the region.
Competitor Analysis
Key competitors in the Georgia sewing market include:
- Sew Creative Threads: A smaller operation with approximately six employees and an estimated revenue of $856,000.
- Calla Lilly Sewing Corner: Employs around seven staff members, generating about $1.5 million in revenue.
- Quilting Delights: With five employees, this competitor has an estimated revenue of $837,000.
- Domestic Sewing Center: Also employing six individuals, this center reports revenues around $1.2 million.
- Roberts Sewing Center: Similar in size to Domestic Sewing Center, with six employees and $1.2 million in revenue.
Strategic Collaborations and Partnerships
AASC maintains strong partnerships with leading sewing machine manufacturers, including Bernina and Baby Lock. These collaborations enable AASC to offer a wide range of high-quality products and stay updated with the latest advancements in sewing technology.
Operational Insights
AASC differentiates itself through a combination of quality product offerings, comprehensive educational programs, and exceptional customer service. Their strategic locations in Duluth and Augusta allow them to effectively serve a broad customer base, enhancing their market position.
Strategic Opportunities and Future Directions
Looking ahead, AASC has opportunities to expand its digital presence, potentially developing an e-commerce platform to reach a wider audience. Additionally, increasing community engagement through workshops and events can further solidify their reputation as a leading sewing resource in Georgia.
Contact Information
- Website: www.atlantasewing.com
- Facebook: Atlanta Sewing Center
- Instagram: @atlantasewingcenter
- YouTube: Atlanta Sewing Center
