Atlanta Beverage Company Market Research Report

Company Overview

Name

Atlanta Beverage Company

Mission of the Company

To distribute the highest quality beverages to customers in Georgia.

Founded

1930

Founders

No information is available

Key People

• Mark Pirrung - CEO

• Mike Vacek - President

• Scott Ballou - Vice President of Operations

• Jamal El - Human Resources Director

Headquarters

Atlanta, Georgia, USA

Number of Employees

400+

Revenue

No information is available

Known For

Distributing a wide portfolio of beverages including beer, wine, spirits, and soft drinks. Notable for exceptional customer service and substantial contributions to the beverage industry in Georgia.

Products

Overview

Atlanta Beverage Company offers a diverse range of beverages, collaborating with over 120 national and international suppliers. They specialize in distributing beer, wine, spirits, and non-alcoholic beverages, with a prominent focus on ready-to-drink (RTD) cocktails.

High-Level Product Descriptions and Key Features

1. Ready-to-Drink Cocktails (RTDs)

• Dry County Blueberry & Mango Vodka

• First company in Georgia to produce beer and spirits under one roof. Known for creative vodka and bourbon-based cocktails.

• Cutwater Vodka Mule & Margarita

• Offers a floral aroma with a smooth finish, balanced with tart lime, pure cane sugar, and a hint of orange.

• Moonrise Distillery Tea Whiskey, Bloody Mary, Bourbon Lemonade & Mountain Margarita

• Award-winning distillery known for locally sourced ingredients. Recognized as Georgia's number one distillery with over 24 medals.

• Wild Leap Strawberry Mango & Creamsicle Mojito

• 10% ABV flavors initially crafted in the company taproom, now in sleek cans for mass consumption.

• Devil’s Backbone Orange Smash and Vodka Soda Lime

• Low-calorie (90 calories) cocktails crafted with superior-clean vodka and a refreshing twist of lime.

Recent Developments

New Products Launched

1. Wild Leap's First Ready-To-Drink Vodka Cocktail Flavor

• Launched a new flavor, Grapefruit Peach (10% ABV) in August 2021.

Partnerships

1. Slapsgiving Partnership

• A month-long partnership with Atlanta Community Food Bank (ACFB) and Monday Night Brewing announced in November 2021.

Community Initiatives

1. Support for GCAPP

• Long-standing support for the Georgia Campaign for Adolescent Pregnancy Prevention.

Additional Information

1. Atlanta Beverage Owns the Market in Ready to Drink Cocktails

• The company leads the market in Georgia for high-quality RTD cocktails.

Contact Information

• Fulton Headquarters:

• Address: 5000 Fulton Industrial Blvd., Atlanta, Georgia 30336

• Phone: +1 (404) 699-6700

• Email: info@atlantabev.com

• Marietta Branch:

• Address: 1250 Atlanta Industrial Drive, Marietta, Georgia 30066

• Griffin Branch:

• Address: 1550 Williamson Road, Griffin, Georgia 30224

• Columbus Branch:

• Address: 6401 W Hamilton Park Road, Columbus, Georgia 31909

For more detailed product information, explore the company's extensive portfolio linked in their main website.

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This report is generated based on publicly available data up to 2021.