A

atlanta-housing

lightning_bolt Market Research

Overview



Atlanta Housing (AH) has been a cornerstone in providing affordable housing solutions within Atlanta for over eight decades. Renowned for its leadership in the sector, AH dedicates its efforts to offering affordable housing options while fostering community development, particularly in low-income areas. At the heart of their mission are comprehensive affordable housing programs that have supported numerous families in accessing quality living options. The organization's ethos is centered around creating amenity-rich, mixed-income communities that balance affordability with quality lifestyle options.

Strategic and Operational Highlights



Strategic Initiatives



Atlanta Housing's strategic operations embody several core initiatives:

  • Affordable Housing Programs: AH executes a range of programs aimed at equitable housing solutions tailored for diverse community needs, broadening its community outreach.

  • Resident & Youth Development: Dedicated to youth and human resource development, AH offers scholarships and resident services to support community members.

  • Real Estate Development: With a focus on neighborhood transformation, Atlanta Housing leads significant projects such as the Bowen Homes Redevelopment ($63.6M) and Englewood Multifamily Development ($87M).


Recent Achievements and Projects (2024-2025)



  • Successful financial closures of key projects, enhancing real estate opportunities.

  • Introduction of new affordable units and senior living communities.

  • Development of influential partnerships aimed at expanding housing choices and making impactful neighborhood contributions.


Leadership Team



The Leadership Team at AH is pivotal in advancing the organization’s strategic vision:

  • Terri M. Lee: President & CEO, guiding progress in affordable housing and community impact over the past year.

  • Dwayne C. Vaughn, Esq.: Chief Operations Officer, leveraging extensive experience in law and executive roles for operational excellence.

  • Dr. Alan Ferguson, Sr.: Chief Housing and Real Estate Officer, with nearly 30 years expertise in real estate finance, directing key housing projects.

  • Kelly Beaty English: Chief of Staff, leading communications and partnership initiatives, supporting organizational culture.

  • Fenice Taylor: Chief Financial Officer, overseeing financial planning and analysis, bolstering AH's economic strategies.

  • Torri Martin, Esq.: Chief Information Officer, managing the technological direction, ensuring robust information systems.


Contact and Public Engagement



  • Senior Leadership Contact: President Terri M. Lee can be contacted via email at president@atlantahousing.org for strategic matters.

  • AH offers an active participant eligibility resource through their program portal, catering to residents and stakeholders.

  • Transparency and public engagement are key to AH's mission, facilitated through a strategic report and a dedicated portal for stakeholders to stay informed on developments.


Competitive Landscape



Atlanta Housing operates in a competitive market with significant players:

  • Apartments.com: A major online apartment listing service owned by CoStar Group, with extensive reach advertising to 90% of households annually. Employing between 501-1,000 people, the company specializes in multifamily and rental property marketing and management.


  • Empire Communities: Among North America's largest privately-held home builders based in Vaughan, Ontario. With over 35,000 homes constructed, they focus on sustainable and energy-efficient residence development. Their workforce ranges from 501-1,000 employees.


  • Century 21 Real Estate: Operating as a franchisor since 1971, it supports over 14,000 independently owned franchises worldwide. Headquartered in Madison, NJ, its focus lies in real estate sales and property management.


  • Coldwell Banker: Established in 1906, it is among the oldest real estate companies, providing extensive commercial and residential real estate services globally. It boasts 91,000 sales professionals in over 3,000 offices worldwide.


  • F.C. Tucker/Lafayette Realtors: The largest independent real estate brokerage in Indiana, known for its ethical standards, specializing in residential and commercial real estate.


Actionable Insights



For potential partners and stakeholders, a comprehensive understanding of Atlanta Housing's priorities and recent strategic directions can identify collaboration opportunities. Focus areas such as affordable housing programs, real estate development, and community impact projects offer avenues for engagement and investment. Atlanta Housing’s commitment to developing balanced and sustainable communities plays a crucial role in molding the transformative landscape of affordable public housing in Atlanta.
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