Company Profile: Audazzio
Overview
Audazzio is a pioneering technology company based in San Antonio, Texas, focused on enhancing audience engagement through cutting-edge software solutions. Their primary innovation is the use of inaudible micro-signaling to create synchronized second screen experiences during live broadcasts and events. This technology allows broadcasters and event organizers to enhance real-time viewer interaction by embedding unseen sound signals into audio streams, thus providing audiences control over what they view on their mobile devices.
Core Technology
Audazzio's signature technology offers content producers robust capabilities to synchronize and enhance viewer engagement by transmitting inaudible audio signals that control mobile device displays. This has opened new avenues for media consumption, particularly in the sports sector, offering broadcasters the ability to synchronize engaging content displays across platforms.
Market Impact
Positioned at the forefront of revolutionizing second screen experiences, especially in the sports industry, Audazzio is recognized for its potential to drive increased engagement and open additional revenue streams for sports rights holders and partners.
Recent Developments
In the realm of strategic growth, Audazzio participated in the 2021 Comcast NBCUniversal SportsTech Accelerator, emerging as one of the select startups from a pool of over 1,000 applicants. Their participation resulted in crucial investments, strategic rebranding, and significant managerial shifts.
Leadership Team
- Roy Terracina, CEO & Chair: With extensive experience in banking and investment management and having served in notable roles such as treasurer of Farm House Foods, Roy Terracina leads Audazzio with strategic acumen gathered from his involvement with successful ventures like Rackspace and ID.me.
- Danny Abelson, COO: Bringing over four decades of expertise in live event technology, Danny Abelson leverages Audazzio's innovations to cater to NFL teams and prominent music venues. He is responsible for overseeing operations, technology research, development, and business strategy.
- Michele Klumb, VP of Marketing: Recently appointed COO, Michele Klumb has been instrumental in Audazzio's brand evolution, overseeing marketing initiatives that align with sales and engineering.
- Emma Gaona, Director of Administration: Emma Gaona operates the company's administrative and accounting functions, fostering growth based on her ten years of management expertise and participation in strategic programs such as the 2021 SportsTech Accelerator.
Financial Position
Audazzio showcases strong financial health, having raised $5.02 million through several funding rounds from backers like Comcast NBCUniversal SportsTech, Alamo Angels, and Boomtown Innovation.
Product and Service Applications
Audazzio's software demonstrates versatility across sports and non-sports contexts, improving fan engagement and providing marketers with direct channels to stream synchronized content to viewers' mobile devices. By capitalizing on the widespread adoption of second screen experiences, Audazzio enhances digital fan interaction, offering unprecedented capabilities for content producers.
Competitor Profile
Top Competitors
Audazzio competes with a variety of firms in the creative and digital service sectors, each delivering unique media solutions.
1. Artlist
Known for its comprehensive creative technology platform, Artlist offers royalty-free music and sound effects for filmmakers and global brands, hosting an extensive catalog exceeding 2.5 million digital assets.
2. Bensound
Established as a key source of high-quality royalty-free music since 2012, Bensound caters to video creators by providing essential tracks for videos, films, and social media content.
3. Envato
A global marketplace leader for creative assets and tools, Envato facilitates the trade of creative materials through a significant online platform and a prolific subscription service. With over $1 billion in annual community earnings and a workforce exceeding 600 employees, Envato’s market influence is substantial.
4. YinzCam, Screach, Rugby Xplorer, Beckon, SyncNow
These companies represent significant competition within the spheres of live broadcasting and sports technology, offering digital solutions that intersect with or directly compete against Audazzio’s offerings.
Strategic Insights
Audazzio's position within the Comcast NBCUniversal SportsTech Accelerator underscores its potential to infiltrate sports tech with innovative solutions. This strategic involvement signals possibilities for expanded partnerships and advances in broadcast technology, spotlighting collaboration as a pathway to heightened competitive advantage in the market.
