audibene Company Profile

Background

Overview

Founded in 2012 in Berlin, Germany, audibene has rapidly emerged as a leading provider of modern hearing aids, revolutionizing the hearing care industry through its innovative digital business model. The company's mission is to ensure that everyone can hear well to live well, emphasizing accessibility and quality in hearing care services. By integrating online consultations with a vast network of partner audiologists, audibene has transformed the traditional approach to hearing aid distribution, making it more user-friendly and efficient.

Mission and Vision

audibene is driven by the belief that every individual deserves optimal hearing to enhance their quality of life. The company aims to redefine hearing care by combining technological innovation with personalized service, ensuring that clients receive the best possible solutions tailored to their needs.

Industry Significance

As a pioneer in the digitalization of hearing care, audibene has set new standards in the industry. Its unique approach has not only attracted a younger demographic but also expanded the market by reaching individuals who might have been hesitant to seek traditional hearing solutions.

Key Strategic Focus

Core Objectives

Customer-Centric Approach: Prioritizing personalized consultations to match clients with suitable hearing aids.

Technological Integration: Leveraging digital platforms to streamline the consultation and fitting process.

Global Expansion: Extending services to multiple countries to make quality hearing care accessible worldwide.

Areas of Specialization

Digital Consultations: Offering online assessments and consultations to determine individual hearing needs.

Partner Network: Collaborating with over 5,400 partner audiologists globally to provide in-person fittings and follow-up care.

Key Technologies Utilized

Data-Driven Platforms: Utilizing analytics to enhance customer experience and operational efficiency.

Machine Learning: Implementing AI to improve hearing aid recommendations and performance.

Primary Markets Targeted

Europe: Strong presence in Germany, the Netherlands, and Switzerland.

North America: Expanding services in the United States and Canada.

Asia: Establishing operations in countries like South Korea.

Financials and Funding

Funding History

In March 2015, audibene entered into a strategic partnership and investment agreement with Sivantos Group, a leading hearing aid manufacturer. This partnership facilitated audibene's international expansion and technological advancements.

Revenue

As of June 2025, audibene's annual revenue reached approximately $750 million, reflecting its significant growth and market penetration.

Pipeline Development

Key Developments

Product Innovation: Introduction of the audibene IX model, featuring two-chip technology for enhanced performance.

Service Expansion: Continuous growth in the number of partner audiologists and geographic reach.

Timelines for Milestones

2012: Company founded in Berlin.

2015: Strategic partnership with Sivantos Group.

2020: Reorganization as hear.com NV, maintaining the audibene brand in Europe.

2025: Achieved $750 million in annual revenue.

Technological Platform and Innovation

Proprietary Technologies

audibene IX Model: A hearing aid featuring advanced two-chip technology for superior sound quality.

Scientific Methodologies

Data Analytics: Employing data-driven approaches to customize hearing solutions.

Machine Learning Algorithms: Utilizing AI to enhance product recommendations and user experience.

Leadership Team

Paul Crusius: Co-Founder & Managing Director.

Dr. Marco Vietor: Co-Founder & Managing Director.

Christopher Silva: Chief Technology Officer.

Marco Wiesmann: Managing Director.

Tobias Haude: Director, Marketing Automation.

Key Contributions

The leadership team has been instrumental in driving audibene's rapid growth, technological innovation, and international expansion.

Leadership Changes

As of the latest available information, there have been no significant recent changes in audibene's leadership team.

Competitor Profile

Market Insights and Dynamics

The global hearing aid market is experiencing steady growth, driven by an aging population and increasing awareness of hearing health. Digitalization and technological advancements are key trends shaping the industry.

Competitor Analysis

Sonus Hearing Care Professionals: Offers comprehensive hearing care services with a focus on personalized solutions.

Lively: Provides direct-to-consumer hearing aids with an emphasis on online consultations and affordability.

Eargo: Specializes in innovative, virtually invisible hearing aids designed for comfort and discretion.

Amplifon: A global leader in hearing care services, operating in 29 countries with a vast network of clinics.

Strategic Collaborations and Partnerships

Sivantos Group Partnership

In 2015, audibene partnered with Sivantos Group, enhancing its technological capabilities and facilitating international expansion.

WS Audiology

Following the merger of Sivantos and Widex in 2019, audibene became part of WS Audiology, further strengthening its market position and access to cutting-edge hearing aid technologies.

Operational Insights

Competitive Advantages

Digital Business Model: Streamlines the customer journey from consultation to fitting.

Extensive Partner Network: Collaborates with over 5,400 audiologists worldwide.

Technological Innovation: Continuous development of advanced hearing aid solutions.

Market Position

audibene's integration of online services with in-person care positions it uniquely in the market, appealing to tech-savvy consumers seeking convenient and effective hearing solutions.

Strategic Opportunities and Future Directions

Expansion Plans

Geographic Growth: Entering new markets in Asia and South America.

Product Development: Investing in next-generation hearing aid technologies.

Enhanced Digital Services: Improving online consultation platforms and user experience.

Leveraging Strengths

By capitalizing on its digital expertise, strong partnerships, and commitment to innovation, audibene is well-positioned to continue its trajectory as a leader in the hearing care industry.