##AudiencePlus Company Research Report
Company Overview
- Name: AudiencePlus
- Mission: "Building meaningful relationships with customers and prospects is paramount in today’s market. AudiencePlus has built a pioneering platform that puts the audience into the center of how marketing teams go-to-market."
- Founded: 2022
- Founder: Anthony Kennada
- Key People:
- Anthony Kennada, Founder and CEO
- Alex Poulos, Chief Marketing Officer
- Gurdeep Dhillon, SVP Global Marketing
- Headquarters: No information is available
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: AudiencePlus is known for being the world's first AI-powered Audience Marketing platform.
Products
- Media Property:
- Description: Launch a modern media property on your domain without coding. Convert web traffic into subscribers and host premium content in various formats.
- Key Features:
- Convert web traffic into subscribers
- Host premium content
- No-coding required
- Design reflecting the brand look and feel
- Controls for search engine discoverability
- Audience Analytics:
- Description: Leverage first-party data and AI to understand audience interests. Inform every aspect of the marketing strategy through profile enrichment and performance analysis.
- Key Features:
- Engagement data at individual and account levels
- Clean and accurate subscriber data
- Detailed subscriber information
- Content performance analysis in terms of pipeline and revenue
- AI auto-tagging for accurate content recommendations
- Signals:
- Description: Use first-party intent signals to inform marketing decisions, identify ready-to-buy customers, and connect them to sales.
- Key Features:
- Identify when customers are ready to buy
- Generate campaigns in third-party networks like LinkedIn and YouTube
- Sync audience data with Marketing Automation Platforms or CRM
Recent Developments
- New Products Launched:
- Audience Intelligence:
- Description: Use AI workflows informed by first-party audience data to help marketing teams understand their audience and predict content interests.
- Key Features:
- Accurate prediction of content interests at individual and account levels.
- Integration with recommendation engines and CRM platforms.
- New Features Added:
- Generative Metadata:
- Automatically tag content across formats with necessary metadata for recommendation engines.
- Copilot:
- AI assistant to generate content and provide rich details on subscribers and accounts.
- New Partnerships:
- No information is available
Conclusion
AudiencePlus is a pioneering company in the field of Audience Marketing, leveraging AI to build platforms that enable meaningful relationships between brands and their audiences. Established in 2022 by Anthony Kennada, AudiencePlus provides a variety of AI-powered tools designed to understand, engage, and act on audience behaviors and intent signals. The company continues to innovate by adding advanced features like Generative Metadata and Copilot that push the boundaries of traditional marketing strategies.
