Company Research Report: Audiomob

Company Overview

• Name: Audiomob

• Mission: Audiomob aims to reshape how brands reach their audiences with in-game audio ads, enabling advertisers to connect with consumers while keeping the gaming experience uninterrupted.

• Founded: 2020

• Founders: Christian Facey and Wilfrid Obeng, who are Google and Facebook alumni.

• Key People: No information is available.

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Audiomob is known for its innovative audio advertising platform that integrates seamlessly into mobile games, offering a non-intrusive advertising experience.

Products

Rewarded Ads

• Description: This ad format provides users with in-app rewards in exchange for listening to an audio ad.

• Key Features:

• Users can activate rewards like in-game currency or power-ups.

• Ads only play if the device volume is at or above 30%.

• Includes an on-screen ad countdown.

Skippable Ads

• Description: Ads that users can skip after listening for five seconds.

• Key Features:

• Features a five-second countdown before allowing skipping.

• Requires a device volume of at least 10%.

• Includes a skip button for users.

Audio Ad Integration

• Volume Detection: Patented technology ensures ads are played audibly.

• Tracking Metrics: Provides real-time tracking and measurement of ad metrics.

• Machine Learning: Uses AI to deliver relevant ads, analyzing over 1,000 data points per ad request.

• Verification: Partners with MOAT, IAS, and DCM for ad impression verification.

Recent Developments

• New Products Launched: Audiomob introduced a new GIF feature to enhance engagement by adding dynamic visuals to audio ads.

• New Partnerships:

• Expanded presence in the Indian market through partnerships with Adsolut and Juuuno.

• Awards and Recognitions:

• Listed among Bloomberg’s “2024 UK Startups to Watch.”

• Winners of Startup of the year 2022 by UK Under 30 Awards and The Great British Entrepreneur Award.

• Technological Advancements:

• Utilized Google for Startups Black Founders Fund to establish operations and expand in the UAE.

• Developed patented technology for seamless in-game audio integration.

Other Information

• Patents: Audiomob holds several patents globally, covering major digital economies for their innovative audio ad technology.

• Industry Impact: Audiomob is noted for leading the audio ad revolution within mobile gaming, providing an alternative to traditional advertising techniques.

• Privacy and Compliance: Offers privacy-first capabilities ensuring COPPA, CCPA, and other regulations' compliance.

Note: Some categories contain no specific data either due to lack of available data or non-disclosure.