Augury is a leading provider of AI-driven solutions for monitoring machine health and process efficiency in industrial operations. Founded in 2011 and headquartered in New York City, Augury's mission is to build a world where people can always rely on the machines that matter. The company specializes in Machine Health and Process Health solutions, utilizing purpose-built AI trained by industry experts and the world's largest data library to help customers eliminate production downtime, improve process efficiency, maximize yield, and reduce waste and emissions. Augury's global customers achieve a return on investment (ROI) of 3-10x, often within months.
Key Strategic Focus
Augury's strategic focus centers on providing end-to-end solutions that offer superior insights into the health and performance of industrial machines and processes. The company's core objectives include:
- Predictive Maintenance: Utilizing AI-driven diagnostics to predict and prevent machine failures, thereby reducing unplanned downtime and maintenance costs.
- Process Optimization: Enhancing production lines for quality and throughput while minimizing waste and energy consumption.
- Sustainability: Assisting manufacturers in reducing CO₂ emissions and achieving sustainability goals through efficient machine and process management.
Augury's primary markets include manufacturing sectors such as food and beverage, pharmaceuticals, chemicals, and energy. The company leverages advanced technologies, including AI, machine learning, and IoT, to deliver actionable insights and drive digital transformation in these industries.
Financials and Funding
As of February 2025, Augury has raised a total of $369 million in funding over nine rounds. The most recent funding round, a Series F, was led by Lightrock and amounted to $75 million. This round included participation from existing investors such as Insight Partners, Eclipse Ventures, Qualcomm Ventures, SE Ventures, and Qumra Capital. The company's valuation reached $1 billion in October 2021, following a $180 million Series E funding round led by Baker Hughes. The capital raised is intended to accelerate global expansion, enhance product offerings, and drive innovation in industrial AI solutions.
Technological Platform and Innovation
Augury's technological platform is distinguished by its proprietary AI-driven diagnostics and machine learning algorithms that analyze data from industrial equipment to detect potential failures and optimize performance. Key components include:
- Wireless Halo Sensors: These sensors record vibration, temperature, and magnetic data from machines, transmitting it to the cloud for analysis.
- AI-Based Diagnostics: The platform utilizes machine learning algorithms trained on extensive datasets to provide accurate, real-time insights into machine health.
- Integration Capabilities: Augury's solutions seamlessly integrate with existing systems, enabling manufacturers to enhance productivity and minimize resource waste without overhauling their infrastructure.
The company's commitment to innovation is further demonstrated by its acquisition of Seebo in May 2022, which expanded Augury's capabilities in predictive quality and yield solutions for manufacturers.
Leadership Team
Augury's leadership team comprises experienced professionals with diverse backgrounds:
- Saar Yoskovitz: Co-Founder and CEO. Prior to founding Augury, he served as an Analog Architect at Intel.
- Gal Shaul: Co-Founder and CTO. Formerly a Software Engineer at Endymed Medical.
- Roy Eitan: COO. Previously Head of Business Process Excellence at HP's Transformation Organization.
- Dvori Ben Basat: CFO. Former CFO at Seebo.
- Brian Fitzgerald: CRO. Former CMO at Veracode.
In February 2025, Augury appointed Elan Greenberg as Chief Operating Officer, bringing additional expertise to the executive team.
Competitor Profile
The industrial AI and machine health market is experiencing significant growth, driven by the increasing adoption of Industry 4.0 technologies. Key competitors in this space include:
- Fero Labs: Specializes in AI-driven process optimization solutions for manufacturing industries.
- Sense: Provides AI-based monitoring solutions for industrial equipment, focusing on predictive maintenance.
- PTC: Offers a range of industrial IoT and augmented reality solutions, including predictive maintenance capabilities.
- GE Digital: Provides industrial software solutions, including asset performance management and predictive analytics.
- Hitachi Consulting: Offers digital solutions for industrial operations, including IoT and predictive maintenance services.
Augury differentiates itself through its comprehensive, end-to-end solutions that combine AI-driven diagnostics with deep industry expertise, delivering measurable ROI and supporting clients' digital transformation initiatives.
Strategic Collaborations and Partnerships
Augury has established several strategic partnerships to enhance its market position and expand its capabilities:
- Baker Hughes: In October 2021, Augury partnered with Baker Hughes, integrating its Machine Health solutions into Baker Hughes' System 1 software and asset performance management solutions.
- SE Ventures: The corporate venture arm of Schneider Electric invested in Augury, supporting the company's expansion into new markets and industries.
- Cassia Networks: In December 2024, Augury formed a strategic partnership with Cassia Networks, a provider of enterprise Bluetooth IoT products, to enhance its IoT capabilities.
- IFS Ultimo: In November 2023, Augury partnered with IFS Ultimo to offer integrated machine health monitoring and asset management workflows for various industries.
Operational Insights
Augury's strategic considerations include:
- Market Position: As a pioneer in Machine Health and Process Health solutions, Augury holds a strong position in the industrial AI market, offering comprehensive solutions that address critical industry needs.
- Competitive Advantages: The company's proprietary AI technologies, extensive data library, and industry expertise provide a significant competitive edge. Augury's ability to deliver rapid ROI and support clients' digital transformation initiatives further strengthens its market position.
Strategic Opportunities and Future Directions
Augury's strategic roadmap includes:
- Global Expansion: Leveraging recent funding to enter new markets and industries, particularly in the energy sector.
- Product Innovation: Continuing to develop and enhance AI-driven solutions to address evolving industry challenges and customer needs.
- Sustainability Initiatives: Supporting clients in achieving sustainability goals by reducing waste and emissions through efficient machine and process management.
By capitalizing on its technological strengths and strategic partnerships, Augury is well-positioned to drive future growth and innovation in the industrial AI landscape.
Contact Information
- Website: Augury
- LinkedIn: Augury on LinkedIn
