AUSA Company Profile

Background

Overview

AUSA, established in 1956, is a global manufacturer specializing in compact all-terrain industrial vehicles, including dumpers, rough terrain forklifts, and telehandlers. These vehicles are primarily designed for the construction, material handling, agriculture, and landscaping industries. Headquartered in Manresa, Barcelona, Spain, AUSA operates in 90 countries and has subsidiaries in Madrid, France, the United Kingdom, Germany, the United States, and China.

Mission and Vision

AUSA's mission is to design, manufacture, and sell compact all-terrain material handling and earthmoving equipment that delivers cost-effectiveness and innovation for its customers, while actively contributing to the development and improvement of the quality of life in society.

Industry Significance

With over 60 years of experience, AUSA has become a leading company in its sector, known for its commitment to innovation, quality, and customer service. The company has a production capacity of more than 12,000 vehicles per year, with 70% of its production exported outside the Iberian market.

Key Strategic Focus

Core Objectives

AUSA focuses on expanding its global presence, enhancing product innovation, and maintaining high-quality standards to meet the evolving needs of its customers.

Areas of Specialization

The company specializes in the design and manufacturing of compact all-terrain vehicles, including:

Dumpers: Vehicles designed for transporting materials in construction and mining sites.

Rough Terrain Forklifts: Forklifts capable of operating in challenging terrains, suitable for construction and agricultural applications.

Telehandlers: Versatile machines used for lifting and moving materials, especially in construction and agriculture.

Key Technologies Utilized

AUSA integrates advanced technologies into its products, focusing on:

Electrification: In 2022, AUSA launched its electric vehicle range, introducing the D151AEG dumper and the T164E telehandler, both equipped with lithium-ion batteries.

Sustainability: The company has implemented measures such as installing 1,200 m² of solar panels, reducing emissions by 35%, and achieving energy self-sufficiency during periods of maximum solar radiation.

Primary Markets and Conditions Targeted

AUSA targets markets in construction, material handling, agriculture, and landscaping, focusing on regions with growing infrastructure and agricultural development needs.

Financials and Funding

Funding History

AUSA has been privately held since its inception. In May 2024, Oshkosh Corporation, a leading innovator of purpose-built vehicles and equipment, acquired AUSA.

Total Funds Raised

Specific details regarding the total funds raised by AUSA prior to the acquisition are not publicly disclosed.

Notable Investors

Prior to the acquisition, AUSA was privately owned by its founders and management.

Utilization of Capital

Post-acquisition, the capital is expected to be utilized to enhance product offerings, expand market reach, and integrate AUSA's operations with Oshkosh Corporation's existing portfolio.

Pipeline Development

Key Pipeline Candidates

AUSA's product development pipeline includes:

Electric Vehicles: The D151AEG dumper and the T164E telehandler, both launched in 2022, represent AUSA's commitment to sustainable and innovative solutions.

Stages of Development

Both electric vehicles are in the market phase, with ongoing support and potential future enhancements.

Target Conditions

These products are designed to meet the needs of construction and agricultural sectors, focusing on reducing emissions and improving operational efficiency.

Anticipated Milestones

AUSA aims to expand its electric vehicle range and achieve broader market adoption in the coming years.

Technological Platform and Innovation

Proprietary Technologies

AUSA's proprietary technologies include:

Electric Powertrain: Utilized in the D151AEG and T164E models to provide efficient and eco-friendly operation.

Solar Energy Integration: The installation of solar panels to power manufacturing processes and reduce carbon footprint.

Significant Scientific Methods

AUSA employs advanced engineering and design methodologies to develop durable and efficient machinery, integrating customer feedback and industry best practices.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, AUSA's commitment to innovation suggests ongoing exploration of such technologies to enhance product performance and customer experience.

Leadership Team

Key Executives

Ramon Carbonell: Chief Executive Officer, leading AUSA's strategic direction and operations.

Antoni Tachó: Human Resources Director, recognized for fostering a positive work environment, with 94% of employees expressing pride in their association with AUSA.

Professional Backgrounds

Ramon Carbonell: Brings extensive experience in the industrial vehicle manufacturing sector, overseeing AUSA's growth and innovation initiatives.

Antoni Tachó: Has been instrumental in implementing people management strategies that have earned AUSA the "Great Place to Work" certification.

Key Contributions

Ramon Carbonell: Guided AUSA through significant product developments and the strategic acquisition by Oshkosh Corporation.

Antoni Tachó: Developed the Chispa Plan, a people management model aimed at ensuring employee engagement and professional growth.

Leadership Changes

Recent Appointments

Specific details regarding recent leadership changes are not publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The market for compact all-terrain industrial vehicles is characterized by steady demand in construction and agriculture sectors, with a growing emphasis on sustainability and technological innovation.

Competitor Analysis

Key competitors include:

JLG Industries: A leading manufacturer of mobile elevating work platforms and telehandlers, with a focus on innovation and global reach.

Hinowa: Specializes in tracked dumpers and forklifts, offering complementary products to AUSA's portfolio.

Strategic Collaborations and Partnerships

In 2020, AUSA partnered with JLG Industries to manufacture the SkyTrak® 3013 compact telehandler, enhancing product offerings and market presence.

Operational Insights

AUSA's strategic focus on innovation, quality, and customer service positions it competitively in the market, supported by its global presence and diverse product range.

Strategic Opportunities and Future Directions

Strategic Roadmap

AUSA aims to:

Expand Electric Vehicle Range: Building on the success of the D151AEG and T164E models, with plans for additional electric models.

Enhance Global Distribution: Leveraging the acquisition by Oshkosh Corporation to access new markets and distribution channels.

Integrate Advanced Technologies: Exploring AI and automation to improve product performance and operational efficiency.

Future Business Directions

AUSA is poised to strengthen its position in the global market by focusing on sustainable product development, expanding its product portfolio, and enhancing customer engagement through innovative solutions.